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Content Marketing and Lead Generation Campaigns
In this week’s FYI Friday video, I spoke about the important role that content marketing plays for lead generation campaigns.
A lead generation campaign is a paid advertising campaign that is drives traffic to a stand alone landing page where people ‘convert’ – either by filling in a form or by making a purchase. Often, […]
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Online Business Reviews & Testimonials
Learn about the do's-and-don't's when it comes to soliciting online business reviews.
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Content Marketing: What to Say When You’ve Got Nothing to Say
We're sharing some of our content marketing tips for creating new and interesting content, repurposing existing content and creating new content opportunities.
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5 Tips to Increase Website Traffic
Learn 5 simple steps to increase website traffic for your brand or business. Start driving more users to your site today :)
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We’re Hiring!
We are excited to announce that we are ready to take the next step in our journey by expanding the BeKonstructive Marketing team!
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Facebook vs Instagram
We discuss which social media platform your business will perform better on depending on whether it is product or service-based, along with ways to maximise your results on either platform.
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Why Your Website Needs an SSL Certificate
If your competitors have an SSL certificate and you do not, they could be ranking higher than you in Google, making it harder for your potential customers to find you.
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Content Marketing Tips and Tricks
Content marketing is a great way to attract new customers to your business, but it takes a lot of time, planning and strategy to get it right. We've developed some tips and tricks that we use to make our life easier, and we're sharing them in this post!
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PSA: Instagram’s New Algorithm Explained!
Instagram's new algorithm has just dropped and in our latest article we look at the top 6 factors that determine how content is ranked in a user's Insta feed, as well as Instagram's move towards a much more personalised user experience.
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2018 Social Media Trends, Updates and Tips
There have been so so so SO many updates to the different social media platforms since January 2018, so we thought we'd put together a quick blog on the different social media trends, updates and tips that business owners need to know in 2018!
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Facebook Like-for-Like Threads are BAD!
Facebook Like-for-Like threads - where users like each other's business Facebook pages - can have a negative effect on your organic reach and engagement levels, leaving you with more followers but less comments, likes and shares on your posts.
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An Unpopular Opinion: I Like The Instagram Algorithm
I have an opinion which is going to be quite unpopular with my fellow content creators, and that is that I am a fan of the Instagram algorithm. Please read the article in full before you start sending me hatemail.
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What is Vero?
What is Vero, and is it worthwhile jumping on this bandwagon? Will it last? Can it help you grow your business? Check out this blog to learn more.
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What is Content Marketing?
What is content marketing, why is it important and how is it different to other forms of digital marketing? All of your content marketing questions are answered in our latest blog!
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Small Business Digital Grant
The Small Business Digital Grant is a Government initiative that awards businesses with a $10,000 grant to spend on digital marketing and digital technology. Find out how to apply & what marketing services it can be spent on.
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Digital Marketing Training
Did you know that BeKonstructive Marketing provide digital marketing training sessions for our clients? We teach you how to manage your own digital assets internally.
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How To Write a Great Content Page
In this post I'm sharing some tricks of the trade - what to do when you are tasked with writing a full page of content about a single product or service.
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Offensive versus Defensive SEO Tactics
Any easy way to get your head around all of the different factors that count towards your website ranking in Google is to think about it in terms of 'offensive' versus 'defensive'. Find out what they are and why you need them both in this blog.
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Start the New Year with Business Growth
Digital Marketing is a multi-faceted beast with many different strands that come together to for one cohesive strategy - which is why we're launching new tailored packages.
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The Flat-Lay Phenomenon
For those of you new to the fashion blogging and Instagramming world, a flat-lay image is a style of photography. Find out more in this post.
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BeKonstructive is AdWords Certified
Roll out the red carpet, throw on your best dress and CELEBRATE 'cause BeKonstructive Marketing is officially Google AdWords certified!
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#GirlBoss: Chicks Getting Sh!t Done!
Last week I had the pleasure of attending my first Business Chicks event in Brisbane, where Sophia Amoruso, the original #GirlBoss was speaking.
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Top 6 DIY Digital Marketing Tools
I've listed some of the best tools of the trade for DIY digital marketing - they won't always get the entire job done for you but they'll definitely get you started.
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Top 10 SEO Tips
Google is a fickle beast that can change it's mind at a second's notice, but never fear! I have listed ten basic SEO tips to assist you when writing content for your website or blog.
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Blogging: Growth vs Engagement
There are two different types of blog articles: those written for audience engagement purposes and those written for SEO purposes. Find out what the difference is and which type you should be using for your brand.
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WordPress Website Security 101
The best thing about the WordPress platform is that it is free & open-source. The worst part about WordPress is that this often leads to higher levels of hacking & security threats on WordPress websites.
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Instagram Upgrades: Get Excited! (Or Not)
New Instagram upgrades coming to the platform that are going to make it easier for smaller businesses to get in on the advertising game on this image-centric platform.
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BeKonstructive’s New Fortitude Valley Office Space!
Avid fans of the BeKonstructive Blog may recall me writing about creative co-sharing office spaces previously - well I finally took the leap and have moved into one! I am now located in the Prospect Studios building in the heart of Brisbane's Fortitude Valley.
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BeKonstructive Business Cards
Shiney new BeKonstructive Marketing Business Cards!
This post is really just a humble brag to show off my sweet new business cards from Moo Designs! Moo is pretty fun to play around with – they have a heap of existing business card templates that you can use, or you can create one from scratch. You can […] -
YouTube Creator Academy Bootcamp
I Took The ‘Grow Your Audience’ YouTube Creator Academy Boot-camp So You Don’t Have To!
From time to time Google and YouTube offer mini ‘courses’ for their various products like Google Analytics, AdWords, Webmaster Tools and YouTube. The Letter of Completion isn’t as impressive as being Google AdWords Certified, but the courses are still a great […] -
What is a template website? #IAm
What is a template website?
The website that you are currently looking at was built using a template from ThemeForest.A template website is like a piece of Ikea furniture – it is a flat-packed package of all of the coding and files that you need to create the framework of a website. When you select a […]
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Top Content Marketing Tools
These are a few of my favourite #ContentMarketing Things
Content marketing can take up a lot of your spare time; it needs to be planned carefully and rolled out meticulously. If one banner or blog article goes slightly astray, it can land you in hot water and set you back by months. Take for example, this […] -
Self-motivation & Working From Home
Working From Home Isn’t As Easy As It Sounds!
I spent a good hour playing with camera angles and filter options to create this ‘Space-Kitty’ image. While I tried to tell myself that it was good content-making practice, really I was just procrastinating.When I tell people that I work from home as a freelance digital marketing […]
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Happy Holidays
Happy Holidays from BeKonstructive Marketing!
I just wanted to take this chance to wish you a jolly old festive season full of lots of love, laughter and joy.2015 has been a great year and I have loved having the opportunity to work with so many great brands and businesses on a variety of different digital marketing […]
