Content Marketing Blog

The BeKonstructive Blog
  • We’re Hiring!

    We are excited to announce that we are ready to take the next step in our journey by expanding the BeKonstructive Marketing team!

  • Facebook vs Instagram

    We discuss which social media platform your business will perform better on depending on whether it is product or service-based, along with ways to maximise your results on either platform.

  • Content Marketing Tips and Tricks

    Content marketing is a great way to attract new customers to your business, but it takes a lot of time, planning and strategy to get it right. We've developed some tips and tricks that we use to make our life easier, and we're sharing them in this post!

  • PSA: Instagram’s New Algorithm Explained!

    Instagram's new algorithm has just dropped and in our latest article we look at the top 6 factors that determine how content is ranked in a user's Insta feed, as well as Instagram's move towards a much more personalised user experience.

  • 2018 Social Media Trends, Updates and Tips

    There have been so so so SO many updates to the different social media platforms since January 2018, so we thought we'd put together a quick blog on the different social media trends, updates and tips that business owners need to know in 2018!

  • Facebook Like-for-Like Threads are BAD!

    Facebook Like-for-Like threads - where users like each other's business Facebook pages - can have a negative effect on your organic reach and engagement levels, leaving you with more followers but less comments, likes and shares on your posts.

  • What is Vero?

    What is Vero, and is it worthwhile jumping on this bandwagon? Will it last? Can it help you grow your business? Check out this blog to learn more.

  • What is Content Marketing?

    What is content marketing, why is it important and how is it different to other forms of digital marketing? All of your content marketing questions are answered in our latest blog!

  • Small Business Digital Grant

    The Small Business Digital Grant is a Government initiative that awards businesses with a $10,000 grant to spend on digital marketing and digital technology. Find out how to apply & what marketing services it can be spent on.

  • Digital Marketing Training

    Did you know that BeKonstructive Marketing provide digital marketing training sessions for our clients? We teach you how to manage your own digital assets internally.

  • Offensive versus Defensive SEO Tactics

    Any easy way to get your head around all of the different factors that count towards your website ranking in Google is to think about it in terms of 'offensive' versus 'defensive'. Find out what they are and why you need them both in this blog.

  • Top 10 SEO Tips

    Google is a fickle beast that can change it's mind at a second's notice, but never fear! I have listed ten basic SEO tips to assist you when writing content for your website or blog.

  • Blogging: Growth vs Engagement

    There are two different types of blog articles: those written for audience engagement purposes and those written for SEO purposes. Find out what the difference is and which type you should be using for your brand.

  • WordPress Website Security 101

    The best thing about the WordPress platform is that it is free & open-source. The worst part about WordPress is that this often leads to higher levels of hacking & security threats on WordPress websites.

  • BeKonstructive Business Cards

    Shiney new BeKonstructive Marketing Business Cards!
    This post is really just a humble brag to show off my sweet new business cards from Moo Designs! Moo is pretty fun to play around with – they have a heap of existing business card templates that you can use, or you can create one from scratch. You can […]

  • YouTube Creator Academy Bootcamp

    I Took The ‘Grow Your Audience’ YouTube Creator Academy Boot-camp So You Don’t Have To!
    From time to time Google and YouTube offer mini ‘courses’ for their various products like Google Analytics, AdWords, Webmaster Tools and YouTube. The Letter of Completion isn’t as impressive as being Google AdWords Certified, but the courses are still a great […]

  • What is a template website? #IAm

    What is a template website?
    The website that you are currently looking at was built using a template from ThemeForest.

    A template website is like a piece of Ikea furniture – it is a flat-packed package of all of the coding and files that you need to create the framework of a website. When you select a […]

  • Top Content Marketing Tools

    These are a few of my favourite #ContentMarketing Things
    Content marketing can take up a lot of your spare time; it needs to be planned carefully and rolled out meticulously. If one banner or blog article goes slightly astray, it can land you in hot water and set you back by months. Take for example, this […]

  • Self-motivation & Working From Home

    Working From Home Isn’t As Easy As It Sounds!
    I spent a good hour playing with camera angles and filter options to create this ‘Space-Kitty’ image. While I tried to tell myself that it was good content-making practice, really I was just procrastinating.

    When I tell people that I work from home as a freelance digital marketing […]

  • Happy Holidays

    Happy Holidays from BeKonstructive Marketing!
    I just wanted to take this chance to wish you a jolly old festive season full of lots of love, laughter and joy.

    2015 has been a great year and I have loved having the opportunity to work with so many great brands and businesses on a variety of different digital marketing […]