specialise in professional
Copywriting covers any text content that is used throughout your marketing and advertising collateral. Common copywriting services include things like blog and article writing, but it also includes a range of other content such as social media posts, white papers, ad copy for your campaigns and more.
Copywriting is really at the heart of all content marketing activities. At BeKonstructive Marketing, we are a team of writers. Writing is our ‘trade’ and we use tools like social media, blogs and websites, email marketing and more to help us deliver our trade.
A professional copywriter can help you communicate your message clearly and on-brand. They will help you refine what you want to say and articulate it in a professional manner so that you are able to convey the information and make it easy to consume. Professionally written copy also uses techniques that draw the reader in, using hooks and tagline that grab the attention of the reader and structuring the information so that it flows well and is enjoyable to read. It will help you generate more leads, make more sales and have a higher conversion rate.
At BeKonstructive Marketing, all of our copywriters are also trained in SEO, which means that they understand how to write copy that will perform well in Google and other search engines.
Professional Copywriter Services
We provide a wide range of professional copywriting services for businesses and agencies in Brisbane and throughout Australia including:
- Blog Writing
- Article Writing
- Search Engine Optimised (SEO) Copy
- Website Content
- Product Descriptions
- Whitepapers and e-Books
- Brochure Copy
- Manuals and Guides
- Ad copy
- Social media content
Copywriting and Brand Identity
We can help you develop a ‘Tone of Voice’ for your brand, to be used throughout all of your marketing materials.
A Tone of Voice ensures that all of your marketing communications are clear and consistent and that you use a style of language that your target audience identifies with. It is kind of like giving your brand personality traits – are you cheeky or professional? Extravagant or minimalist? Outgoing or introverted? Organic or innovative?
The personality traits that you assign to your brand determine the type of language that you use in your marketing copy, and BeKonstructive Marketing can help you create those guidelines. Once the guidelines have been created we can apply it to your existing or new marketing materials and help guide your internal teams on how to apply the Tone of Voice correctly.
The Copywriting Process
At BeKonstructive Marketing, we try to make the copywriting process as simple and stress free as possible.
The first step is to get in touch with us and provide us with your brief – what do you need written, what is the purpose of the copy and how long does it need to be. We will then provide you with a fixed price quote and if you are happy to move forward then we will request a deposit and get started.
We start all new copywriting projects by researching – we learn everything that we can about the subject matter, we check out what your main competitors are doing, and we look for any holes or knowledge gaps that you might be able to fill. We then send you a list of questions to answer for us – most of our clients choose to record their answers in an audio file and send it back but you are also welcome to drop into our Brisbane office for a face-to-face interview.
Our copywriter will then start writing – they will combine the information that they have gathered from their research with the information that you have provided about your business and services. The end result is a piece of professionally written content that is informative yet personalised to your brand and business.
If you would like more information about our professional copywriting services or would like to request a quote please get in touch with us today.