Brisbane Copywriting Services
Copywriting for Every Occasion.
We turn your ideas into words. We help you articulate your marketing message in a clear, concise manner. We help you craft your messages using language that aligns with your brand’s tone of voice. And we help you tell your story.
Our copywriters partner with you to understand your goals, your vision, and your brand values. We interview you to gather your unique perspective on the subject matter, taking your words and making them more.
Whether you need help crafting considerate messages that are worded just right, or you need a team of writers to help you keep on top of your day-to-day content marketing requirements – BeKonstructive Marketing has your back.
We write words for:
Real Estate Copywriting
Travel Copywriting
Education Copywriting
Professional Services Copywriting
Construction & Trade Copywriting
Health & Wellness Copywriting
Why We’re Different.
BeKonstructive Marketing was established in 2014 by founder Bek Drayton. We exist to provide busy business owners with reliable day-to-day copywriting and marketing communications services.
The key to successful content marketing is consistency – showing up for your audience every day, having conversations with them, and making them feel heard. We have crafted our service around consistency. We aren’t interested in flashy campaigns, “going viral”, or filling your website up with empty buzzwords.
We’re interested in building strong, loyal audiences for your business. We’re interested in sharing your story, your brand values, and building connection. And we’re interested in having conversations and generating real brand engagement.
We help keep your audience warm, ensuring that they are getting value from your content marketing so that when they are ready to buy – you are the first and only business they come to.
Our Commitment to You:
we are committed to providing a fast, affordable copywriting and content marketing service that is constructive. This means that our service is designed to positively contribute towards the growth of your business.
Our Commitment to our Team:
We are committed to nurturing the careers of our team and providing them with a creative and safe space to hone their skills and develop professionally. We are committed to being an equal opportunity employer.
If you are looking for a team of bright, engaged creatives to help you breathe life into your words, your SEO campaign, or your social media channels, then get in touch with the team at BeKonstructive Marketing.
How We Work.
You can work with us in one of two ways:
Copywriting Projects:
If you require copywriting for a one-off project then we will organise a discovery session with you to get your brief as well as ask you a few questions about your brand and messaging. We’ll then provide you with a quote, take a deposit, schedule your project in, and get writing.
Ideal for: website copywriting, brochure copywriting, guest articles or magazine features, white papers or e-books, tone of voice guidelines and more.
Copywriting Retainers:
If you have regular, consistent copywriting requirements then we can create a monthly package for you. You’ll get an account manager and a copywriter assigned to your brand ensuring that our team meet all of your deadlines to deliver your content on-time and on-brief every month.
Ideal for: blogs and articles, regular case studies, portfolio pages, social media content, product descriptions and more.
Our Process:
Step 1 Fill in the quote request form.Get Started
Step 2 Receive your fixed price quote.
Step 3 Approve quote and pay deposit.
Step 4 Book an interview with one of our Brisbane writers.
Step 5 Receive your draft and provide feedback.
Step 6 Receive your finalised copy and pay final deposit.
Copywriting Resources.
We believe that knowledge is power – and that power belongs to everyone. Check out some of our copywriting blogs and articles below. You’ll get to preview a sample of our writing style and skill AND learn something new at the same time!
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Copywriting FAQs
Should copywriters use AI?
Copywriters should embrace ChatGTP and other AI copywriting tools to help them create efficiencies in their processes, such as generating ideas quickly, conducting market research, or explaining a technical term.
Copywriters should not use AI to completely write articles.
AI tools like ChatGTP lack strategy and the ability to build human connection. They lack creativity, warmth, emotion and soul. Relying too heavily on AI tools to generate your marketing copy will result in generic content that is cold and soulless.
Learn more about how AI tools can be used as a tool to support the copywriting process – not as a replacement for human copywriters here.
What industries do you provide copywriting services for?
We have experience writing for a wide range of businesses and industries including both B2B and B2C brands. Our portfolio includes travel, real estate, construction and trades, professional services, technology and software, finance, retail, education, health, HR, apps, authors and telecommunications. You can view some of our copywriting examples here.
Is AI the future of copywriting?
No. You need human copywriters if you want to connect with a human audience.
While AI does offer some benefits for copywriting in terms of conducting market research and competitor research quickly – it cannot replace human copywriters in terms of strategy, storytelling, or building an emotional connection.
How much do you charge for copywriting services?
The cost of your copywriting project will vary depending on the quantity of pages or words, as well as how much additional research we need to do following our client interview. We have a competitive flat rate and our quotes are fixed-price – we invite you to fill in our Quick Quote Form for more information.
Are all of your writers based in Brisbane?
Yes, our team of six experienced writers are all based in our Brisbane office. You are welcome to visit our office and meet our writers before we begin your project. We work with businesses all throughout Australia and New Zealand and are also available for Zoom or conference calls if you are unable to attend our office in person.
My industry very technical. How will you handle an industry you haven't worked with before?
Our writers have backgrounds in marketing, communications and journalism. This means that they are skilled at conducting market research and interviewing clients to obtain the information required to write about topics that are new to them. In addition to this, we also employ writers from different backgrounds and interests to ensure that we are able to cover as many different topics as possible. We have writers who are skilled at writing copy for technology, others who specialise in health and disability services, some for retail, lifestyle, and travel, and others who have background in legal, accounting and professional services.
Can you write SEO copy?
Yes. All of BeKonstructive Marketing’s copywriters are trained in SEO and know how to optimise blogs, articles, landing pages, and website copy to perform well in Google for set keywords and phrases. We are also able to provide the keyword research for you as well as the blog topics or themes to write about to ensure the best results for your SEO campaigns.
What are the different types of copywriting you provide?
Our Brisbane copywriters can provide words and copy for any marketing collateral. This includes copy for digital marketing assets like blogs, websites, e-books, social media posts, LinkedIn profiles, guest articles and more. It also includes copy for traditional marketing collateral like brochures, flyers, newsletters, magazines, or pamphlets.
I'm not sure what I want - can you help me?
Yes. If you know you need help from a professional copywriter but are not sure how many pages/words you need, or what format – fill in our Quick quote Form with as much detail as you can. Make sure you leave a phone number for us to contact you on and we will get in touch to coax you through your requirements and fill in the blanks. We have years of experience in copywriting and know the average length of a website page, blog article, social media post and more. So give us as much detail as you can and if we need anything else for your quote, we’ll touch base with you to talk through the particulars.
Do your offer discounts or discounts for recurring services?
Yes, we have some package pricing available for regular blogging, social media creation or other recurring services.
In regards to bulk pricing – there are efficiencies to be gained by doing copywriting projects all in one go rather than breaking the project into small parts and tackling pages one or two at a time. So if you know that long-term you will require 12 pages of copy for your new website, the cost per page will be cheaper if we can assign all 12 pages to one copywriter as one project, than if we drip feed the pages through one at a time to a number of different writers.
Does copywriting result in sales?
Great copywriting can positively affect your sales and profit.
Copywriting at its core is all about clear, compelling, and effective communication. When you can clearly communicate why your customer needs you, and what benefit they will gain from investing in your product or service – you will see your conversion rate improve.
Great copywriting identifies your customer’s needs and addresses them directly, using language they understand. If you want to know more about copywriting and how it can help your business, check out 6 Ways Copywriting Can Boost Your Sales.
