Industry: Leadership Coaching / Executive Development / Professional Services
The Challenge
A leadership coaching business undergoing a significant rebrand approached us to manage the communications strategy and execution for the rollout. With a new name, new visual identity, and a refreshed value proposition in place from their brand agency, they needed help translating that into every communication touchpoint, without missing a beat.
Tight deadlines and the high stakes of a public-facing launch added pressure, with multiple content assets and social media channels needing to be updated simultaneously and seamlessly.
The Client’s Goals
- Announce and explain the rebrand to their existing audience
- Ensure consistency across all digital platforms and assets
- Support the brand agency’s vision through strong, aligned messaging
- Maintain business continuity and minimise disruption during rollout
Our Approach
We worked closely with the client to plan every stage of the communications rollout. This included:
- Mapping out all the digital marketing channels and assets requiring updates
- Developing messaging for different audience groups (clients, partners, prospects)
- Creating a master rebrand communications checklist to ensure consistency and coverage
- Coordinating timelines across internal and external teams to ensure nothing slipped through the cracks
Implementation Highlights
- Wrote a press release announcing the rebrand
- Developed email communications for client databases
- Created launch content for LinkedIn and other social media platforms
- Updated bios, imagery, and content across all platforms including Google Business Profile
- Rewrote key website content to align with new brand messaging
- Provided post-launch monitoring and support to manage feedback and correct any missed assets
The Results
The rebrand was launched on time and with strong engagement across channels. Our team ensured all brand assets were updated in sync, supporting a smooth and confident transition. By managing both the strategic and practical aspects of the comms rollout, we freed up the leadership team to focus on stakeholder conversations and media appearances.
Ongoing Impact / Lessons Learned
Rebrands require far more than a visual overhaul. They demand coordination, adaptability, and sharp communication. This project reinforced the importance of detailed planning and agility. Our post-launch support also proved crucial in resolving unforeseen gaps (like forgotten logos in invoice templates!) quickly and efficiently.
7. Relevant Services
- Marketing Communications Strategy
- Copywriting Services
- Social Media Management
Ready to launch something new? Let’s make sure your message lands. Get in touch with our team to plan a seamless communications rollout.
