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SEO and
AI Search Visibility
Brisbane SEO for businesses that want consistent, stable growth.
Search Engine Optimisation. AI Search. AEO. GEO. Local SEO. Brand SEO.
Search has changed.
SEO has to change with it.
Google is still where most people start looking – but it’s no longer the only decision-maker. Search today happens across a mix of platforms: traditional results, Google Maps and local listings, and AI-powered tools that summarise, recommend and compare on a person’s behalf.
What hasn’t changed is the question underneath all of it: who can help me with this, which business seems credible, and who should I trust?
Modern search – including AI search – doesn’t just look at a single page or a handful of keywords. It builds a picture of your business from consistency, clarity, authority, and how well you show up across the wider search ecosystem.
That’s the lens BeKonstructive Marketing applies to SEO and AI search visibility for businesses across Brisbane and Australia.
The Questions That Haven’t Changed
Search today looks very different to how it did even a few years ago. What hasn’t changed is the goal. People are still asking the same underlying questions:
Who can help me with this?
Which business seems credible?
Who should I trust?
What’s changed is how those answers are formed – and that’s the part most businesses haven’t caught up to yet.
”Overseas Packers & Shippers contacted BeKonstructive Marketing when COVID started with a challenge - how do you market an international relocation company when borders are shut? Bek and the team rose to the challenge. Since then they have managed our SEO, Google Ads and social media. This has been working so well that we recently ceased purchasing leads from lead generator companies.
Penni McCluskeyOverseas Packers & Shippers · a client for 6 years
”Thanks to Bek and the team, SEO is now something I at least slightly understand. And, more to the point, I can actually start to see the results!
Sam SellwoodFounder, Head Strong Workplaces
What We Actually Do
No two SEO campaigns look the same. We start by auditing both your website and your competitors’ to work out where our attention is actually needed, and build a strategy around your business and marketing goals – alongside the other channels already working for you. From there, your campaign draws on any combination of the six areas below.
SEO Consulting & Strategy
Every engagement is anchored by a 90 Day SEO Roadmap – one priority at a time, in plain English, not a generic checklist.
Local SEO
Google Business Profile, NAP consistency, genuinely unique suburb content, and a steady, organic flow of reviews.
AI Search Visibility
ChatGPT, Gemini, Claude and Copilot are becoming part of how people choose who to call – that’s what modern SEO looks like now. More below ↓
On-page SEO & Copywriting
Before we write a word, we interview you – then you review everything before it goes live. A partnership, not a drop-and-run.
Technical SEO
Site speed, structure, indexing and migrations. A recent domain migration was fully indexed within two weeks, zero disruption.
Off-Page SEO
Strategic backlinks, citations and brand mentions that build real authority – quality over quantity, always.
THE NEXT ERA OF SEARCH
AI Search Visibility
When someone asks ChatGPT, Gemini, Copilot or Google’s AI Overviews “who should I use for this,” is your business part of the answer?
AI search visibility isn’t a separate product bolted onto SEO – it’s the same fundamentals (clear, trustworthy, well-structured content; real authority signals; consistent business information) doing double duty across a wider set of platforms.
ALREADY WORKING
During a recent SEO engagement, a client’s site began appearing in Google AI Overviews for their core service terms within the project’s first few months – and started recording referral traffic from ChatGPT, Microsoft Copilot, Gemini and Claude for the first time, alongside its traditional Google growth.
Our Brisbane SEO specialists work with all industries including:
Lawyers & Legal Firms
Health & Medical
Finance & Accounting
Trades & Construction
Property & Real Estate
Travel & Events
Not-for-Profit
Professional Services
Legal, medical and health, and finance industries carry extra weight with Google as YMYL (“Your Money or Your Life”) sectors – we’ve written about what that means →
SEO Packages Starting From $1,400/month
No hidden fees. No lock-in contracts either – every package is month-to-month.
STARTER
From $1,400/ month
Single city/region, foundational SEO.
GROWTH
From $2,800/ month
Multi-category businesses – several product or service lines, each needing its own keyword focus.
ACCELERATE
From $4,200/ month
Competitive or regulated industries, complex sites.
The Humans Behind Your Rankings
BeKonstructive Marketing was established in 2013 by Bek Drayton, our founder and lead SEO strategist. Bek is one of a small number of Semrush Brand Ambassadors in Australia and, as far as she’s aware, the only one based in Queensland.
Bek doesn’t work alone – Caitlin (Local SEO and Google Business Profiles), Harry (SEO copywriting) and Penny (on-page and technical SEO) each bring their own skills to every engagement.
Bek Drayton
Founder & Lead SEO Strategist
Harry Fritsch
SEO Copywriting
Caitlin Eddy
Local SEO & Google Profiles
Penny Hoffmann
On-page & Technical SEO
SEO Reporting
We believe in 100% transparency. We want you to understand exactly what we’re doing and why, and we go out of our way to make sure your monthly reports are easy to follow – often in video format, not a spreadsheet and a shrug.
SEO Resources
We believe knowledge is power, and that power belongs to everyone. Here are some of our recent educational SEO resources, to teach a bit about what we do, why we do it, and how we do it.
What AI Cites for Doctors and Lawyers
What AI Cites for Doctors and Lawyers
SEO for the Long Haul
SEO for the Long Haul
SEO for a New Website in a Competitive Niche
SEO for a New Website in a Competitive Niche
Local SEO Brisbane: How to Show Up in Google, Maps and AI Search
Local SEO Brisbane: How to Show Up in Google, Maps and AI Search
Everything you need to know
How do you measure SEO results?
We track keyword rankings, organic sessions, search impressions, and – most importantly – the enquiries and conversions those bring in. Rankings on their own don’t pay the bills; we report on what actually moves your business forward.
How much does engaging a Brisbane SEO Specialist cost?
Our managed SEO packages start from $1,400/month + GST. The right number for your business depends on your industry’s competitiveness, your starting point, and how quickly you want to build momentum.
See the full pricing breakdown →
Should I invest in SEO or Google Ads?
They solve different problems. Google Ads gets you visibility immediately but stops the moment you stop paying. SEO takes longer to build but keeps compounding – most businesses get the best results running both, with SEO doing the long-term heavy lifting.
How long does SEO take?
Early movement is often visible within 1-3 months, with more significant results building over 6-12 months for an existing website. Brand-new sites usually take a little longer to gain initial traction.
How long do I have to do SEO for?
There’s no lock-in contract, but SEO works best as an ongoing, managed service – search behaviour, competitors and algorithms all keep moving, so consistent attention keeps your visibility compounding rather than sliding backwards.
What SEO package should I select?
It depends on your goals: local enquiries, broader Google rankings, topical authority, or AI search visibility all call for different levels of support. A free discovery call is the fastest way to find the right fit.
Tell me more about your approach to SEO.
Every engagement starts with a 90 Day SEO Roadmap – one clear priority at a time, explained in plain English, not a generic checklist.
How do you track my keyword ranking?
We use Semrush’s position tracking tools, monitoring your priority keywords weekly and reporting on movement, alongside Google Search Console data for real click and impression figures.
Why does my search result differ from your SEO reporting?
Google personalises results based on your location, search history and device, so what you see when you search isn’t necessarily what a stranger sees. Our reporting reflects aggregated, de-personalised data – a more accurate picture of your actual visibility.
What does 'Local Search' mean?
Local search is when someone searches for something “near me” or includes a location in their query. It’s powered by your Google Business Profile, local content, citations and reviews working together – read our full guide →
Do you have any Brisbane business clients who would be willing to give you a referral?
Yes – happy to connect you with current clients during your discovery call so you can hear about working with us firsthand.
Are your SEO services really no lock-in?
Yes. All of our monthly, managed services are month-to-month with no lock-in contracts. You pay at the start of the month and the service automatically continues until you ask us in writing to stop, pause, or change it.
When that happens, we finish out the month we’re in, then hand everything over cleanly – all work, logins and an end-of-service report. We don’t offer part-month refunds if you finish up partway through, but there’s no 60-day notice period or fine print to catch you out either.
How much does copywriting affect my SEO campaign?
Significantly. Google (and increasingly AI search tools) reward content with real depth, clear structure and genuine expertise – not keyword-stuffed filler. All of our copywriting is done in-house in Brisbane for exactly this reason.
