Bek Drayton is the Founder and Strategic Lead at BeKonstructive Marketing, having started the business in 2013. She oversees the big picture across all client campaigns, guiding the team to deliver cohesive, visibility-focused marketing strategies that help businesses get found online.

With 16 years of experience in marketing communications, Bek brings a combination of content expertise, technical SEO knowledge and a data-driven mindset. Her work focuses on improving how businesses show up across Google, AI search and social media, ensuring they are visible in the places their customers are already looking.

Her strength lies in connecting the dots across platforms and channels. Whether it’s shaping long-term SEO strategies, building content frameworks or identifying opportunities to strengthen brand visibility, Bek ensures every piece of activity contributes to a clear, measurable outcome. She works closely with the team to make sure each approach is tailored, strategic and aligned to the client’s goals.

Bek’s early career experiences shaped her belief in transparency, collaboration and making marketing easier to understand. That philosophy continues to underpin her work today. She brings a balance of empathy and logic to client conversations, helping businesses cut through noise, make informed decisions and take practical action.

Much of BeKonstructive’s collaborative, learning-led culture stems from Bek’s belief in giving early-career marketers space to grow. Her leadership is grounded in open communication, trust and continuous improvement, supporting both team development and long-term client success.

Outside of work, Bek enjoys quiet weekends with her two cats, usually accompanied by a good fantasy novel and a glass of red wine.

Caitlin Eddy plays a central role in both client delivery and internal operations at BeKonstructive Marketing. As Account Manager, she is the key link between clients and the team, ensuring communication is clear, expectations are aligned, and work is delivered efficiently and to a high standard.

Alongside her client-facing role, Caitlin is heavily involved in the operational side of the business. She works behind the scenes to refine systems and processes, helping the team run smoothly and ensuring projects are delivered consistently across all accounts.

Clients rely on Caitlin for her responsiveness, attention to detail and ability to keep things moving without losing sight of the bigger picture. She brings a well-rounded understanding of BeKonstructive’s services, allowing her to coordinate work across SEO, content and social media management while maintaining a clear strategic direction.

Caitlin’s journey with BeKonstructive Marketing began in 2020 as part of our internship program, before transitioning into a full-time role in 2021. Over the years, she has progressed through social media, content marketing and account coordination roles, building a strong foundation across the agency’s service offering. Today, she is a trusted point of contact for many long-term clients and plays a key role in maintaining both client relationships and internal structure.

Her approach is grounded in clarity, structure and adaptability. She is highly attuned to how different clients like to work, tailoring communication styles to suit their needs while ensuring nothing falls through the cracks. Internally, she is known for her analytical mindset and ability to build systems that support both team performance and client outcomes.

Outside the office, Caitlin’s ideal weekend involves a delectable pastry, an iced latte, and a sunny café corner.

Harry Fritsch is an SEO Coordinator at BeKonstructive Marketing, where he works across on-page optimisation, content strategy and search-focused copywriting. Having transitioned into this role in 2026, Harry brings a strong foundation in SEO copywriting, allowing him to approach search performance through both a technical and content-led lens.

Drawing from his background in creative and professional writing, Harry specialises in developing content that is not only optimised for search engines, but also engaging, on-brand and easy to read. His work focuses on improving how content performs in search while ensuring it still resonates with the intended audience.

Harry joined BeKonstructive Marketing as an intern in 2019, before stepping into a permanent role in 2020 as part of the content team. Over time, he became the agency’s lead copywriter, supporting a wide range of industries and building a reputation for producing clear, purposeful content grounded in research and strategy. His transition into SEO has expanded his role, allowing him to contribute more broadly to search visibility and performance across client campaigns.

His strength lies in translating complex ideas into accessible, well-structured content that supports both user experience and SEO outcomes. He works closely with the wider team to ensure content, structure and optimisation are aligned, with each piece contributing to a clear, measurable goal.

Internally, Harry plays an active role in mentoring newer team members and contributing to the agency’s learning-led culture. He continues to develop his expertise across both content and SEO, bringing a thoughtful and balanced approach to his work.

Outside of work, Harry enjoys storytelling in all forms, whether it’s writing fiction or playing narrative-driven games.

Tegan Palombi is the Social Media Coordinator at BeKonstructive Marketing, playing a key role in driving social media strategy and execution across the agency’s client accounts. She combines creative thinking with a strong understanding of platform algorithms to help brands increase their visibility and grow their audience organically.

Her work focuses on more than just content creation. Tegan looks at the full picture – what to post, when to post, how content is distributed, and how audiences interact with it – ensuring each piece is positioned to reach the right people and perform effectively across different platforms.

Tegan first joined the team in 2024 as a social media intern, where she quickly demonstrated a strong understanding of communication, storytelling, and audience behaviour. Since moving into a full-time role, she has taken on greater responsibility across the agency’s social media function, working across multiple platforms to manage content, optimise performance and support ongoing audience growth.

Her strength lies in her ability to balance creativity with strategy. Tegan understands how different elements of social media work together, from content and timing through to engagement and algorithm signals, allowing her to maximise organic reach and build momentum for client accounts over time.

She works closely with the wider team to ensure social media activity aligns with broader marketing strategies, contributing to a cohesive and visibility-focused approach across all channels. Known for her analytical mindset, attention to detail and calm, structured approach, Tegan plays an important role in helping clients show up consistently and effectively online.

Outside of work, Tegan is a passionate reader with a love for fiction, character-driven storytelling, and beautiful prose. Her ideal weekend involves a good book and a quiet corner to get lost in it.