Have you been thinking about starting a business TikTok account but are not sure where to start? We’ve created this helpful step-by-step guide to help you on your way to becoming a successful TikToker!
If you’re a business owner who wants to connect with your customers online, this is your sign to create a TikTok business account.
TikTok has become the new golden ticket to not only personally engage with your audience, but to also keep your business “in the know”. What’s amazing is that you can create your TikTok business account with no additional charge. With 7.3 million Australians downloading TikTok in 2022, you definitely don’t want to miss out!
At BeKonstructive, we’re known for our Brisbane social media management services, TikTok included. We love, live, and breathe social media. Our clients come to us asking for help in account management, content planning, strategy, and more!
So, if you’re confused on where to start, no worries! We’re going to guide you, step-by-step, on not just creating a business TikTok account, but also the ins-and-outs of how to use TikTok afterwards for your business.
Step #1: Setting Up Your TikTok Business Account
Of course, if you’re going to use TikTok, you first need to have TikTok. So, before you can start on anything, you need to download the TikTok app from the iOS App Store or the Google Play Store.
Once you have the app, the next thing you need to do is create and set up your account.
Just like in other social media apps, your TikTok account represents your business’ image to the audience. So, it’s important to do proper housekeeping when you set up your account to make a good first impression, which includes:
- Choosing an appropriate username
- Using a clear profile picture
- Incorporating a short bio about your business
Once you reach 1,000 followers on TikTok, you can also add any relevant links to your TikTok account, such as links to your website and other business accounts.
After you’re done setting up, you need to change your account settings from a ‘Personal’ account to a ‘Business’ account. This setting provides you access to TikTok’s business features, such as performance analytics, direct email function, and seamless website linking.
To switch to a ‘Business’ account, you need to:
- Tap the ‘Profile’ button at the bottom menu bar
- Click the three lines at the upper right corner
- Tap ‘Settings and privacy’
- Tap ‘Switch to Business Account’
- Read the benefits and choose ‘Next’
Afterwards, you just need to fill in the details about your business, answer some other questions, and then you’re ready to go!
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Step #2: Learn What Ticks in TikTok
Congratulations, you just finished creating your business TikTok account!
Now that’s all set and done, the next thing you need to do is familiarise yourself with TikTok’s features. After all, there’s a reason why some videos tick better on TikTok than others. So, you need to learn the rules of the game in order to play.
The most important feature you need to know is TikTok’s algorithm.
TikTok operates by circulating videos across the For You Page (FYP), TikTok’s social media feed. Instead of relying on likes and comments, TikTok’s algorithm boosts videos based on the audience’s reaction to it. If they record a user pausing to watch a certain video, the algorithm will then distribute it to other audiences with similar taste.
TikTok puts content >quality before engagement quantity. The former will inevitably lead to the latter. This serves as a good benchmark when you plan your business TikTok content.
Another important TikTok feature is its video format.<
Vertical videos are TikTok’s preferred format, since the majority of users use TikTok through the mobile app. The videos themselves range between several seconds to 3 minutes at most, with successful videos lasting an average of 90 seconds.
With videos playing automatically as people scroll down the app, TikTok tends to be pretty fast-paced. Users wait for only 3 seconds to decide whether or not to watch a video. Therefore, TikTok videos often use a ‘hook’ in the first 3 seconds, such as an unusual fact or an intriguing question, to capture the audience’s attention.
When you operate your TikTok account for your business, we suggest keeping these rules in mind as your basis for successful content.
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Step #3: Optimising TikTok for Your Business
Now that you know TikTok’s most prominent features, you can create a plan on how you can use TikTok for your business.
First and foremost, you need to consider the content you’ll create for your audience.
In doing so, you need to ask yourself the following questions:
- Who’s your target audience on TikTok?
- What kind of content do they enjoy the most?
- How can you deliver your business values through your content?
- What business objective are you trying to achieve?
These questions provide a foundation for the content in your business TikTok account.
After creating your content, comes the moment you’ve been waiting for: engaging with your audience!
There are several ways you can engage on TikTok, including:
- Using hashtags on videos
- Keeping up with current trends
- Starting a TikTok challenge
- Responding to audience’s comments (through words or videos)
- Opening LIVE video sessions (Note: LIVEs are only accessible after reaching 1,000 followers)
These are just a few of the possible ways you can interact with your customers. You can either choose to do multiple ways at once after you create your business TikTok account, or you can choose which method suits your business the most and be consistent with it.
Finally, after you post your content and engage with your audience, you need to monitor your video’s reach through TikTok’s analytics feature.
TikTok offers data analytics on several engagement metrics, such as the number of views, comments, shares, and interactions. You can use this information to both measure your content’s success while also being a benchmark for future content.
The analytics feature can be found using the same steps when you switch your ‘Business’ account (Step 2). Afterwards, you just need to navigate through ‘Creator tools’ > ‘Analytics’.
TikTok Tips for Business Owners: Harnessing the Power of Viral Marketing
Now you know how to set up a business TikTok account. But how do you create great content and build an engaged audience on TikTok? Here are our top tips…
With its explosive growth and immense popularity, TikTok has become a powerhouse platform for businesses to reach and engage with a wide audience. As a business owner, understanding how to leverage TikTok’s unique features and trends can be a game-changer for your marketing strategy.
That’s why we’re sharing valuable tips and strategies to help you navigate the world of TikTok, maximise your brand’s visibility, and effectively promote your products or services.
Embrace TikTok’s Authenticity
TikTok thrives on authenticity and genuine connections. To succeed on the platform, embrace the casual and fun nature of TikTok and let your brand’s personality shine through:
- Create content that feels organic, relatable, and entertaining.
- Avoid overly polished or overly promotional content and focus on building genuine connections with your audience.
- Engage in trends, challenges, and duets to show your brand’s personality and build a community of loyal followers.
Use Short-form, Snappy Content
TikTok’s format is all about short and snappy content.
Keep your videos concise, aiming for 15 to 60 seconds in length. Capture attention within the first few seconds and maintain a fast pace throughout. Use eye-catching visuals, catchy music, and creative editing techniques to make your content stand out. Remember, the goal is to captivate and entertain your audience in a short span of time.
Jump on TikTok Trends and Challenges
TikTok is known for its viral trends and challenges. Keep an eye on the latest trends and participate in those that align with your brand and target audience. Joining popular challenges can help boost your visibility and attract new followers. Put your own unique spin on trends and challenges to showcase your brand’s creativity and personality.
By leveraging these trends, you tap into the platform’s viral nature and increase the likelihood of your content being shared.
Collaborate with TikTok Influencers
Partnering with TikTok influencers can significantly amplify your brand’s reach and engagement.
- Look for influencers whose audience aligns with your target market and whose values align with your brand.
- Collaborate on content creation, sponsored posts, or influencer takeovers to leverage their existing audience and credibility.
Influencers can bring authenticity and relatability to your brand, helping you build trust with potential customers.
Engage with Your TikTok Community
Building an engaged community on TikTok is crucial for long-term success. Respond to comments, engage in conversations, and show appreciation for your followers. Encourage user-generated content by creating challenges or asking for feedback.
By fostering a sense of community, you deepen the connection with your audience and encourage them to become brand advocates.
Track and Analyse Your TikTok Performance
Use TikTok’s built-in analytics tools to track your performance and understand what content resonates with your audience:
- Pay attention to metrics like views, likes, shares, and comments.
- Use this data to refine your content strategy and identify areas for improvement.
- Experiment with different types of content, hashtags, and posting times to optimise your reach and engagement.
TikTok offers immense opportunities for business owners to reach and engage with a vast audience. By embracing authenticity, creating short-form content, jumping on trends, collaborating with influencers, engaging with your community, and analysing your performance, you can harness the power of TikTok to promote your brand, increase visibility, and drive business growth.
Creating a business TikTok account doesn’t seem intimidating anymore, does it? It only involves three simple steps: creating your account, learning TikTok’s rules, and optimising its features for your business’ success.
Now that you’ve read the entire guide, you should be able to use TikTok, engage with your audience, and acquire more value for your business. Once you’ve gotten the hang of it, you’ll probably have as much fun as we do!
But in case you don’t, feel free to reach out! At BeKonstructive, we’re always happy to lend a hand. Whether you’re asking for our Brisbane content marketing services or just need a second opinion, we can provide you with the right expertise.