Why You Should Hire a Copywriter for Your Business
Hiring a copywriter is like hiring a painter. Yes, you could do the painting yourself, but engaging a professional to do the job for you will result in a much faster and professional-looking job. The painter will achieve what would have spent you a whole day in just two hours and the job will be a lot tidier around the edges.
Engaging the services of a professional copywriter can not only save you time and money, but can also lead to making you more money.
We’ve listed our seven top reasons to hire a copywriter
Read on to learn how professional copy can help transform your business:
Let’s start with the obvious! The number one reason that people initially hire a copywriter is to save themselves time. They have identified the importance of content marketing activities such as blogging and creating social media posts, and they have realised that they don’t have enough time to dedicate to these activities consistently, so they decide to outsource it.
But what many business owners don’t realise is that hiring a copywriter saves you time tenfold! Think of our painter example – the process of writing a blog might take you half a day. You have to think of and research a topic; you’ll want to make sure it performs well in Google so you need to do some keyword and competitor research; you then need to draft the post and proof read it, source suitable imagery and finally load and format it on your website. Oh, and once it’s published you’ll then need to go an post it to all of your social media channels.
A professional copywriter will get all of that done in half the time. They have the toolkit to speed through the initial research phase quickly – they know where to look and what to look for. Writing comes to them naturally so sitting down to structure and then draft the article won’t take nearly as long for them either. And then the process of sourcing imagery, loading, formatting and publishing to socials is again a task that they have tools and processes in place to help them complete efficiently.
So by outsourcing one blog a week to a copywriter, you’ve suddenly saved yourself 4 hours a week. That’s 16 hours a month, or 208 hours annually. That’s 26 days per year! Your new copywriter just brought almost an entire month back into your year and all they’re doing is writing one blog per week for you!
The best way to sound professional in your marketing and advertising collateral is to hire a copywriter. We’ve written a lot about this in our previous blog ‘What Does a Copywriter Do?’; it is a copywriter’s job to make sure that your brand and business sound professional while remaining consistent with your brand guidelines.
Writing is both a skill and an art, and while most people master the basic process of stringing grammatically-correct sentences together during their schooling years, it is another skill entirely to be able to present information in a clear, logical manner that helps convert eyeballs into paying customers.
When writing copy for your website or blog, there are several things you need to think about:
- What did the user type into Google to find this page? What is their search query or question and does your content give them all of the information that they are looking for?
- What problem does your brand, product or service solve for the customer?
- How will your brand / product / service benefit the customer or make their life easier?
- What are the major selling points of your brand, product or service that are going to convince the reader to purchase from you?
- What is the action that you want people to take after reading the page? If they aren’t ready to buy from you yet, where will you direct them to find more information? How will you get them to sign-up to your newsletter or follow you on social media so that you remain top-of-mind to them?
- How do you include all of the above in a single piece of content that is structured clearly and logically?
Many business owners can talk (or write) about their product or service easily enough – it is their passion and they know it inside out. But it is that marketing mindset that they are missing – their passion gets the best of them and suddenly they have gone off on a tangent and have answered a million questions the reader never asked…
Hiring a professional copywriter will take your abundance of knowledge and passion and word it in a way that makes it easily digestible for your audience making your sound clear and professional.
This ties back into saving you time to focus on the core business operations. Often copywriting and blogging is one of those tasks that keeps on getting pushed down to the bottom of the list. More important tasks like fulfilling customer orders come in, and suddenly the whole day is gone and you haven’t even started typing the introduction for your new blog.
Good content marketing requires consistency to keep your audience engaged – if you aren’t constantly feeding them new, high-quality content that gives them value, they will lose interest in you and gravitate towards your competitors instead.
This benefit carries on from the previous benefit of sounding professional.
When you hire a copywriter to write the text for your website content, landing pages and blog articles, it results in a higher conversion rate. They know how to structure information and text in a manner that flows logically, leading the reader step-by-step to an end goal. They feed information through bit-by-bit as they take your reader through the different steps of your sales funnel until they are ready to purchase from you.
Copywriters know how to optimise pages not just for SEO but for conversions as well. They know how to write calls-to-action that convert and they know how to entice you readers while leaving them wanting more so that they enquire, sign-up to your newsletter, follow you on socials or complete any other actions that you want them to.
SEO is hard.
It is big and confusing and complex and hard. It takes a long time to master, and to understand the hundreds of different factors that can contribute towards your website’s performance in Google search engine results pages. Most business owners do not have the time to learn and to stay up to date with the latest algorithm changes and requirements for SEO. But copywriters do.
Even if you have a decent understanding of basic SEO and how it works, it is still a big ask to conduct keyword research and write optimised (but engaging) copy without any professional assistance. That is where a copywriter comes in – they can work alongside your SEO specialist, creating blog articles and content that target your chosen keywords, helping you rank higher in Google.
Alright, now we’re starting to get into the real valuable stuff!
Content marketing is a time-intensive activity; it is a ‘slow burn’ that takes awhile to pick up. It requires dedication and consistency to achieve long-term results but is so so so worth it when you get there.
But because it is a long-term marketing solution, it is important that you plan and create content strategically. Smashing out blog after blog with no real end goal in mind is a waste of time and resources.
You need to understand what the goal/s of your blogging and content marketing activities are:
- Do you rely on your blog articles to rank well in Google, drawing new users to your website?
- Or maybe you draw people to your website via social media, and you need your blogs to provide them product education to deepen their knowledge and understanding of your products?
- Another option is that your blog acts as a value-add to your audience – they read it because you are good source of industry news and information. By giving them the latest news and updates you are giving them value which makes them more receptive to your marketing messages on other channels, like email marketing.
A copywriter can help you figure out why you’re blogging and what your goals are. They can then make sure that every piece of content added to your blog or website is created strategically for this purpose and that you aren’t just blogging for the sake of blogging.
This is the big one – if you remember only one reason to hire a copywriter, make it this one: A copywriter makes your business more money!
A copywriter can cost anywhere between $40 and $180 / hour depending on their level of skill and experience, but for argument’s sake, let’s say the average copywriter costs $85/hour.
Let’s also say that a business owner’s time is worth $250/hour for their business – that for every hour that they work on high-priority tasks, they make the business $250.
With these figures in mind, it hardly makes sense for a business owner to spend half a day writing a blog that a copywriter could kick out in 2 hours. Not only will the copywriter’s work make you money by increasing your conversion rate and performance in Google, but they are also saving you money because you’re paying them $170 while you’re off making $1000 for the business.
There are hundreds of reasons why your business should hire a professional copywriter to produce high-quality, well-researched content and articles for your brand. We’ve outlined just 7 of the more important reasons, but we’d love to hear your thoughts! Have you hired a copywriter in the past? What were some of the benefits that your business saw? Let us know in the comments section or @ us on any of the major social media platforms!
If we’ve convinced you of the importance of copywriters for your business and you’d like to request a copywriting quote, get in touch.