Are you starting to experience performance, security or SEO issues with your aging WordPress website?
WordPress websites require maintenance to operate efficiently. There are a number of reasons for this that we are going to explore in this article including:
- Staying on top security patches for plugins
- Staying on top of technology and changing trends in user behaviour
- Staying on top of changes to Google’s algorithm
How regularly your WordPress website required a health check or maintenance will depend on the age, size and scope of your website. The more plugins and added functionality you have on your website, the more regularly you will need to have this done. The younger your target audience is – and therefore the more you need to adhere to changing trends in technology and user behaviour – the more regularly you will need to have this done. And the more your are investing in Brisbane SEO services, the more frequently you will need to have this done.
The average professional services or serviced based business will likely require a website health check from a professional SEO consultant Brisbane every 3-6 months, while e-commerce websites and high-traffic websites will likely need this service every 1-2 months.
The service will usually take 2-4 hours, just like a car service.
Join us as we delve into the important of WordPress website health checks in more detail as well as an explanation of what BeKonstructive Marketing’s website health check service entails.
The Importance of a WordPress Website Health Check
One common problem we see faced by smaller businesses is a gradual decline in website enquiries. Failing to keep on top of your site health will reduce your search rankings over time as Google starts to raise the standards for top ranking sites. Even if people find your site, if your site is too slow or unusable, nobody is going to bother getting in touch. In a digital environment where websites are mandatory for every businesses, your website can no longer be ‘set and forget.’
Think of a website health check much like you would a regular service for your car.
With a WordPress Website Health Check, you’ll get a sense of what is holding your website back, plus have some of the more pertinent issues taken care of. For many smaller businesses, regularly updating your website can be inconvenient, and often comes with a steep learning curve.
Why is website maintenance important for the health of my SEO campaign?
Why Regular Website Maintenance is Crucial for Your SEO Campaigns
In the competitive digital landscape, every business owner strives to stay ahead. Leveraging Brisbane SEO services is one way to climb search engine rankings, but there’s more to the equation. Regular website maintenance plays a vital role in sustaining and improving the performance of your SEO campaigns. Here’s why:
1. Enhanced User Experience
Search engines reward websites that offer a smooth and engaging user experience. Regular maintenance ensures that all elements on your site are functioning properly. This means faster load times, responsive design, and quality content that resonates with your audience. When you prioritise local SEO Brisbane strategies along with website upkeep, you’re positioning your business for success in both local searches and overall rankings.
2. SEO Copywriting Quality
Content is king, and regular website maintenance ensures that your king wears the crown! SEO copywriting isn’t a one-time effort; it requires constant updating and refinement. Integrating relevant keywords, like ‘local SEO Brisbane’ and ‘Brisbane SEO services‘, and creating valuable content that resonates with your audience can significantly impact your rankings.
3. Technical SEO Integrity
Broken links, outdated plugins, and slow loading pages can hurt your SEO performance. Regular website checks and fixes preserve the technical integrity of your site, a crucial aspect of SEO that often goes unnoticed. SEO services often include a comprehensive site audit to identify and rectify these issues.
Search engines favour secure sites. Regular maintenance includes updating security measures, which can boost your site’s trustworthiness in the eyes of both search engines and users. A secure site is an essential aspect of local SEO Brisbane strategies.
5. Adaptation to Algorithm Changes
Search engine algorithms are constantly evolving. Regular website maintenance ensures that your site adapts to these changes. Implementing the latest SEO copywriting best practices and strategies will keep you ahead of the curve.
6. Mobile Responsiveness
With the increasing number of mobile users, search engines prioritise mobile-friendly sites. Regular maintenance ensures that your site is responsive across all devices, an essential part of modern SEO practice.
Regular website maintenance is more than a routine task; it’s an ongoing commitment to excellence. From enhancing user experience to adapting to algorithm changes, it’s integral to the success of your SEO campaigns. By aligning your maintenance practices with Brisbane SEO services and focusing on aspects like local SEO Brisbane and SEO copywriting, you are not just maintaining your site; you are boosting its performance.
Invest in regular website maintenance and watch your SEO efforts thrive!
What our WordPress Health Check Service Includes
There are a number of reasons your website could be slowed down, from toxic and broken backlinks, through to lack of SSL certification. It’s not unheard of for some smaller businesses to completely forget about renewing their domain name. You don’t need to resort to dire tactics, like getting another expensive website redesign, especially if your site is only a year or two old.
To start, we’ll perform a technical analysis of key performance indicators, including:
- SSL certification status
- Site load times using Google Lighthouse Reports
- Broken link analysis using Semrush Health Audits
- Toxic links using Google Search Console
- Out of date plugins
- Ausit site security flaws
- Conduct keyword tracking using Semrush reports
From there, we’ll start updating plugins, set you up with reliable site security, and start culling as many of the pertinent, non-complex backend issues as we can. We’ll ensure your Google Analytics and Search Console is setup correctly, too! We use proprietary tools paired with manual analysis to ensure we cover all bases.
Comprehensive Report and Breakdown
Think of this report just like what you’d get after a car service. In addition to a breakdown of the works we’ve performed, we’ll list any additional work that could improve your site performance (priced quote included), plus take note of any future concerns that could require attention in the future. You’ll be given before and after shots of our technical analysis to see how much better your website is operating in measurable terms.
If problems with your WordPress website have started to stack up and you don’t have the time to identify, or learn how to fix them, this service is for you! We’ll be by your side to tackle them head on and give you recommendations on how you can improve your website further.
Get in touch for more information or to book your WordPress website in for a health check service.