Lovers of all things digital
We build fiercely loyal audiences. We turn cold audiences, who have never heard of your brand or business, into piping-hot audiences. Audiences filled with life-long customers; audiences filled with brand-advocates; audiences who hang on every thing you say or do. We build these audiences using content marketing techniques and strategies.
Based in Brisbane’s Fortitude Valley, our team of content marketing specialists, copywriters, content curators, graphic designers and community managers work closely with each of our brands to achieve long-term results.
We provide content marketing strategy, consultation, training and workshops. This service is designed to provide you and your team with all of the knowledge and resources required to manage your own content marketing strategy internally. We’ll help you set goals and then create a strategy to achieve them. Our team will then give you everything you need to roll-out the strategy yourself including training sessions and team workshops. We’ll then follow up with quarterly consulting sessions to help you keep everything on track. This product is ideal for any business who wants a ‘hands-on’ approach to their content marketing but needs a bit of guidance to get started.
Our monthly content marketing packages are designed for brands and businesses who understand the importance of content marketing but do not have the time or resources to manage their campaigns or strategies internally. We have a skilled team of copywriters, designers, content creators, community managers and digital marketers who provide a range of different monthly services, from managing your social media channels, writing regular blog articles, sending your email marketing campaigns and guiding your audience through your different channels, turning them into loyal brand-loving customers.
We are available for one-off content marketing projects such as writing a whitepaper or e-book, producing video content or creating a full content marketing campaign. A content campaign, or a content funnel, is a sequence of touch points that we drive cold audiences through in order to make them a hot audience, ready to be sold to. Pitching your products and services to a hot audience, who are already familiarised with your brand, not only results in a higher conversion rate but also more repeat customers. Our team can help you design, implement and manage your entire content funnel or the individual touch points.
We greet each new client with a free no-obligation consultation. This allows us to get to know each other and figure out if we are a good fit. We’ll chat about your brand and business, your goals, what you’re hoping to achieve and how BeKonstructive Marketing can help you. Give us a call on 0413 844 190 or send an email to bek@bekonstructive.com.au to organise a suitable time.
We really enjoy working on content marketing campaigns that pull a number of different elements like blogging, social media & email marketing together to create one seamless brand identity or theme.
Content journeys or ‘funnels’ are a series of content touch points that we drive your audience through. When an audience member enters the funnel, they are ‘cold’ and when they exit, they are ‘hot’ and ready to be sold to.
Social media is often the first touch point that people have with your brand, so you need to make a good impression. Your content needs to be strategically created, your message needs to be consistent and most of all, you need to provide your audience with a reason to follow you.
Consistent email marketing can turn leads into sales. It can establish your brand as an industry thought leader, and it can provide your audience with additional value that they can’t get anywhere else.
Your website, blog articles, newsletters, social media content, ad copy, whitepapers, fact sheets and e-books need to convey your message clearly while also speaking to your audience in a style of language that they understand and can relate to.
Consulting, training, strategy and workshops for business owners and brands who want to do the legwork of their content marketing internally but require some professional assistance and guidance to ensure they are on the right track.
The BeKonstructive Blog
In this week’s FYI Friday video, I spoke about the important role that content marketing plays for lead generation campaigns.
A lead generation campaign is a paid advertising campaign that is drives traffic to a stand alone landing page where people ‘convert’ – either by filling in a form or by making a purchase. Often, […]
Contact
BeKonstructive Marketing
3/37 Kennigo Street,
Fortitude Valley QLD 4006
0413 844 190
