In case you missed it, we’re pretty big fans of content marketing at BeKonstructive Marketing. In fact, we have nothing but glowing things to say about this form of marketing, as it has proved time and time again to be a BIG win for our clients.
Content marketing for Brisbane businesses is what we live and breathe at BeKonstructive Marketing. And while we are so excited about the way it has continued to evolve in 2023, it’s always important to point a bright, neon-pink spotlight on the key benefits of content marketing.
So without further ado, here are some of the main reasons why content marketing has game-changing potential for your business and how it has worked its magic on our clients.
3 Benefits of Content Marketing
Content Marketing Brings More Traffic to Your Website
Unlike driving on the highway at 5 o’clock on a Friday afternoon, you want to see a lot of traffic coming to your business’ website. More traffic equals more eyes on your business, which equals potentially more leads and sales. It’s a simple equation… but not necessarily an easy one to get started.
If you wanted to fill that highway with more traffic (we’re not sure why you would, but it works for this analogy), then you would need to give people a reason to get in their cars and get on the roads. They might all be travelling to a big concert, sporting event, or festival. Or maybe, they all just want to get home as quickly as possible to snuggle up on the couch and watch some Netflix after a busy week at work.
The point is that you need to give people a reason to visit your website. And while having amazing products and services is great, those amazing products and services are going to remain undiscovered unless they’re surrounded by informative, engaging, and SEO optimised content. The more quality content you have on your website – taking the form of blogs, landing pages, company profiles, videos, whitepapers, case studies etc – the more likely you will have people finding your business online and taking those next steps towards becoming a customer.
Content Marketing Builds Brand Awareness
Content marketing plays a pivotal role in building brand awareness by strategically crafting and distributing content that audiences are going to take note of. By creating relevant and informative materials that resonate with the target audience, businesses can establish themselves as industry thought leaders and experts.
Consistent and engaging content helps brands stay top-of-mind with their audience. When consumers encounter valuable content across various platforms, they begin to recognise the brand’s name, logo, and message, fostering brand recall and familiarity.
Content marketing also helps you reach new audiences, and is a great way to get fresh faces through the door. When content is shareable and valuable, users are more likely to share it with their networks, expanding the brand’s reach and introducing it to potential customers who might not have been aware of it otherwise.
Content Marketing Enjoys Long-term Results
Content marketing is an invaluable strategy that yields long-term results for businesses. Unlike traditional advertising, which may offer short-lived benefits, content marketing’s enduring impact stems from the value it provides to the audience and its ability to establish lasting relationships.
High-quality and evergreen content continues to attract organic traffic over time. Well-optimised blog posts, videos, and resources maintain relevance in search engine results, driving a steady stream of visitors to the website.
Secondly, content marketing nurtures brand loyalty by consistently delivering value to customers. When audiences find content that addresses their needs and interests, they are more likely to become repeat customers and brand advocates.
Content Marketing Success Stories
So now that you know how great content marketing can be for your business, it’s time we take a look at its benefits working in action. One of our clients designs, instals, and maintains commercial HVAC systems across Brisbane and South East Queensland.
Their slogan is “Leaders in Air”, and for them to achieve that, we need to grow their online presence through a strategic content marketing campaign that proves their authority in the Queensland HVAC industry. We achieved this through writing a series of informative blog articles on their website – each one targeting a focus keyword that provides value to the reader and demonstrates their knowledge and capabilities on all things heating, ventilation, and air-conditioning.
The results? Air-rite has enjoyed a long-term rise in website traffic and brand awareness across their digital touch points. Our content marketing campaign has brought this client – and several others – the kind of on-going success they needed to take their marketing to a new level.
Content Marketing with BeKonstructive Marketing
BeKonstructive Marketing loves content marketing, and we love working its magic for our clients in Brisbane and right across Australia. To find out more about how we can help, contact us today.