Small Business Copywriter: What You Need to Know

Are you considering a small business copywriter to help with your marketing efforts? Check out Harry Fritsch’s article below where he outlines everything you need to know to help you make an informed decision.  

Running a small business is a busy enough exercise on its own. When you factor in having to also write copy to promote your small business to more people, things can quickly become overwhelming. The good news is that a small business copywriter will be able to help you create informative and engaging copy that will effectively spread your message, resulting in more and more people engaging with your products and/or services.  

At BeKonstructive Marketing, we help small businesses right across Australia with their copywriting needs. Whether that’s helping them with their SEO copywriting or creating content for them online, our copywriting services help small businesses find their voice and connect with their customers to help ignite their overall growth.  

Small Business SEO Copywriting  

One of the main ways in which small businesses can grow through their marketing is by strengthening their local SEO. SEO stands for “Search Engine Optimisation”, which relates to how well a piece of written content has been optimised for Google algorithms to pick up the page and display them near the top of their search result pages.  

When people search for particular keywords and phrases, Google is going to show them a list of results that best match what they have searched. The webpages that get displayed on page one of Google’s search results will ideally be those that are most informative, engaging, and well optimised for that particular keyword.  

Now, imagine you are a small business owner – which, if you are reading this article, chances are you already are. As a small business, one of the best ways to reach your customers is by writing copy on your website that is optimised for local search terms that relate to your services. Local SEO for Brisbane business owners is one of the best ways to connect with your local audience, and it all starts with copywriting that leans into your business’ location.  

Develop Your Brand Through Your Copywriting  

As a small business owner, one way you are going to stand out from the crowd is by developing a unique brand identity that people will begin to attribute to you. There are a lot of ways to do this – such as having a striking business logo – but there are plenty of ways to express your brand through your copywriting as well. Here are just some of the ways in which your small business brand can be accentuated by a copywriter.  

Tone of Voice  

If copywriting is the method of spreading your small business’ message through the written word, then you want to make sure those words accurately represent how you want to sound. Tone of voice in copywriting is a major way of expressing your brand, as it embodies your chosen voice through writing.  

Your tone of voice may be:  

• Conversational  
• Professional  
• Playful  
• Serious  
• Corporate  
• Inspirational  
• Calming  
• Colloquial  

Or it could be a mix of different tones to create your own unique voice. Whatever you decide on for your small business’ tone of voice, it needs to be reflected in your copywriting through motivated word choices, prose formatting, and creative writing techniques.  

Brand Values  

Your brand values essentially encompass why you do what you do. Why did you start your small business? What gap in the market were you looking to fill, and who are you seeking to help by filling it? What drives you to get out of bed each morning and do your job?  

Your brand values not only define how you see your work, but how others perceive your small business. This can be leveraged in your copywriting by effectively conveying these brand values to your audience through social media posts and web pages explaining what matters to you as a business and why you are so committed to delivering your services.  

5 Simple SEO Copywriting Tips For Small Businesses

In today’s digital landscape, search engine optimisation (SEO) is essential for small businesses to improve their online visibility and attract organic traffic. Copywriting plays a crucial role in effective SEO, as it helps businesses create compelling content that appeals to both search engines and human readers. Five simple SEO copywriting tips that can help small businesses enhance their online presence and drive more targeted traffic to their websites.

1. Conduct Keyword Research: Keyword research is the foundation of SEO copywriting. Start by identifying relevant keywords and phrases that your target audience is likely to search for. Use keyword research tools like Google Keyword Planner, Semrush, or Moz Keyword Explorer to discover high-ranking keywords with reasonable search volume and relatively low competition. Incorporate these keywords strategically into your website content, including headings, subheadings, and body text. However, ensure that the keywords are naturally integrated and do not compromise the readability and flow of the content.
2. Optimise Page Titles and Meta Descriptions: Page titles and meta descriptions are essential elements that impact your website’s search engine rankings and click-through rates. Craft compelling and keyword-rich titles that accurately reflect the content on each page. Keep them concise, preferably under 70 characters, and ensure they provide a clear idea of what the page offers. Similarly, optimise meta descriptions, which are brief summaries that appear below the page title in search results. Include relevant keywords and compelling calls-to-action to entice users to click on your website.
3. Write Engaging and Relevant Content: When creating website content, focus on providing value to your target audience. Write engaging and informative content that answers their questions, addresses their pain points, and satisfies their search intent. Incorporate relevant keywords naturally within the content, without overstuffing. Use subheadings, bullet points, and short paragraphs to enhance readability. Including visuals such as images, infographics, or videos can also make your content more appealing and shareable. By creating valuable and relevant content, you increase the likelihood of attracting and retaining visitors on your website.
4. Optimise URLs and Internal Links: URL structure and internal linking are essential for both user experience and SEO. Optimise your URLs by using descriptive and keyword-rich slugs that reflect the content on each page. For example, instead of “www.yourwebsite.com/page1,” use “www.yourwebsite.com/keyword-relevant-description.” Additionally, incorporate internal links throughout your website to guide visitors to relevant pages and improve navigation. Internal linking also helps search engines understand the hierarchy and relationships between different pages on your website, contributing to better rankings and crawlability.
5. Encourage Social Sharing and Backlinking: Social sharing and backlinks from reputable websites are valuable for SEO. Include social sharing buttons on your content to make it easy for visitors to share your articles or products on social media platforms. Encourage sharing by creating compelling and shareable content that resonates with your target audience. Additionally, focus on building relationships with other websites in your industry to secure backlinks. Guest blogging, participating in industry forums, or offering valuable insights can help you establish your authority and earn backlinks, ultimately boosting your website’s SEO performance.

SEO is a powerful tool for small businesses copywriters to improve their online visibility and attract targeted traffic. By conducting keyword research, optimising page titles and meta descriptions, writing engaging and relevant content, optimising URLs and internal links, and encouraging social sharing and backlinking, small businesses can enhance their SEO efforts and drive more organic traffic to their websites. Incorporate these simple SEO copywriting tips into your content strategy to achieve better visibility and reach your audience.

BeKonstructive Marketing’s Small Business Copywriters  

At BeKonstructive Marketing, our team of copywriters are passionate about helping small businesses around Australia spread their message through writing engaging and value-adding copy. To make use of our copywriting services, contact us today on 0413 844 190!