Learn 5 simple steps to increase website traffic for your brand or business!
Once upon a time, building a website for your business was a ‘set and forget’ marketing activity. You built the website, turned it ‘live’ and then waited as it crawled it’s way to the top of Google and started sending you quality leads and sales. Unfortunately, a lot has changed over the last few years and the online realm is a lot more competitive than it used to be.
Getting to the top of Google is difficult, and maintaining your position once you’re there takes time and effort. In this article we’re going to discuss five things that you can do to help your website rank better in Google and generate more traffic (both online and in-store) for your business.
1: Google My Business
Have you ever noticed that sometimes when you search Google for a local business or service, the first result to come up is a map with a bunch of listings on it?
Those listings are created through Google My Business, Google’s free online business directory platform. Creating a profile for your business allows you to share your physical location (or service area if you are a delivery, online or mobile business) as well as your opening hours, a few photos of your products and some other basic information.
Having a listing and appearing in on that map is one of the fastest and cheapest ways to start increasing website traffic for your business because it increases your chances of ranking for location-based search queries (such as ‘Brisbane Florist’ or ‘Brisbane Flower Delivery Service’).
Action: Head to https://www.google.com/intl/en_au/business/ and create your free business listing!
2: Connect Everything!
A lot of the factors that Google takes into account when determining how you will perform in its search engine results pages are not actually found on your website. Google uses your social media profiles, business directory listings, online review platforms and other digital channels to get a feel for how people engage and interact with your business or brand.
Ensuring that you list your website address in all of your social media profiles, and then link back to the social media profiles from your website can have a positive effect on your organic rankings, especially if your audience are engaged with your brand.
The links will also help users who have found you through social media platforms navigate back to your website easily, leading to an increase in website traffic.
3: Add New, Fresh Content
There are a number of reasons that you should consider adding a blog or news section to your website (and keeping it updated with new content):
- Just like displaying new products or stock in your shopfront window encourages passers-by to pop-in ‘just to see what’s new’, a blog on your website will give your audience a reason to visit your site on a regular basis.
- Having a blog where you share tips and useful information with your customers helps establish you and your brand as industry leaders and a knowledgeable, trustworthy source of information.
- Google favours fresh content. It is that simple – if Google can’t see any new activity on your website for prolonged periods of time, it will start to question if your businesses is still active and will slowly push you further and further down the results pages, favouring your competitors who have newer content.
- New content means new opportunities to rank for additional search terms in Google, leading to increased website traffic.
Action: Start a blog (if you haven’t got one already) and set yourself a target of adding one new blog article every fortnight. Cover topics that are useful to your customers and that help establish yourself as a knowledgeable source of information. If you’re stuck for ideas, a great starting point is to think about some of the questions that your customers frequently ask you and to answer them in your blog articles.
4: A Word About Words
There are two golden rules that you need to know and understand when it comes to words and word count on your website:
- If a keyword does not appear on your website then you will not rank for it.
- If you have one sentence about a particular keyword or topic and your competitor has a whole page dedicated to that same topic, then they will easily outrank you.
For example, if you do not mention that you sell roses anywhere on your website then you will not rank for any search terms that include the keyword ‘rose’. You might not have specifically mentioned roses anywhere in your website text because you have pictures of roses on your website – but Google can’t see your pictures, and therefore has no idea that you sell roses.
Furthermore, if you have one sentence on your entire website that talks about roses,
but your competitor has a whole page dedicated to the different species, colours, arrangements and prices for their roses then they will easily outrank you for any rose related search terms.
Action: Jump onto your website and make sure that you have mentioned all of the important keywords or search terms at least once. For more important terms or themes, consider dedicating a whole page to them (or adding a new blog article!) to help drive more traffic to your website.
5: Spring Clean
Websites and technology move fast. Google releases 2-4 major updates to their algorithm each year as well as a lot of smaller tweaks on a month to month basis. If your website was built more than 6 months ago then there is a good chance that it doesn’t meet some of the current industry best practices.
Some of the major changes that have happened in the last 12 months involve data security and collection as well as mobile-first web design – if you don’t know what a cookie, SSL Certification or reCaptcha code are then I would recommend reaching out to a professional and asking them to do a ‘spring clean’ on your website.
Contact your website developer and ask them to do some maintenance on your website – ask them to update all of your plugins / apps to the latest versions, ensure that any data you are collecting is in accordance to current data protection rules and regulations, clean out any toxic backlinks from your Search Console account and just do a general ‘spring clean’ of your site to ensure that it is in tip-top health.
Get in Touch:
Most of these tips (with the exception of #5) are simple steps that you can take yourself to start improving your online presence in Google, but if you run into any trouble or would like more information then you can give the team at BeKonstructive Marketing a call or email, we’re always happy to have a chat!
Ph: 0413 844 190 | E: firstname.lastname@example.org