Our content marketing clients span a range of industries from lifestyle and entertainment to construction and industrial services. The services our content marketers provide include strategy and consulting, copywriting and content creation, social media management, email marketing and more. We begin all content marketing projects with a discussion around your brand values as well as goals and outcomes – yes, you want someone to take over the day-to-day management of your social media accounts, but what are the ultimate goals you’re trying to achieve with your social media presence? Once we know what the ultimate goal is, we can reverse-engineer the service to ensure that everything we do for you is constructive, and is working towards those ultimate goal, rather than just providing a service for service’s sake.
Our digital marketing services support our work in content marketing. While we specialise in the ‘creative’ content-driven side of marketing, we understand that the content needs to be working towards broader goals that connect in with the digital marketing strategy. Digital marketing includes services like SEO (search engine optimisation), website development and paid advertising campaigns on Google Ads and Facebook. We use these tools to help drive more traffic to your content – what is the point of writing a great well-researched blog article if no one is going to find it? All of our content is optimised for the channel you’re going to be publishing it on, and we often recommend a paid ad budget to help give the reach and engagement a bit of a kick-start to get it moving.