Flat Hill Constructions are a Brisbane-based bathroom renovations company. BeKonstructive started working with the wife-and-husband duo behind the Flat Hill brand mid-2020.

Flat Hill Portfolio
About Our Client

Flat Hill Constructions is run by Kirstin and Scott Calder. Based in Brisbane’s northern suburbs, they specialise in modern and luxury bathroom design and renovations. They have a customer-first approach to everything they do, and they receive amazing feedback for their work – we can honestly say that we’ve never worked with a client that gets such consistently good Google reviews.

BeKonstructive started working with Flat Hill in July 2020. They approached us to help with the appearance of their website, as well as some other digital marketing tidbits. We began with a website update, installing and styling a new theme for their site while also fixing some issues they were having with contact forms and Google Analytics. Following the website project we began a monthly SEO service for Flat Hill, focusing on local search terms and traffic.

You can check out the Flat Hill website here, along with their blog feed which is populated with content written by our copywriting team.

Our Work

Flat Hill initially approached BeKonstructive Marketing to help them grow a stronger online presence for their brand. Their existing brand image online was very masculine and construction-based – they wanted a website with imagery that sold the experience of having a luxury bathroom. It needed to be cleaner and more feminine, invoking thoughts of day spas, luxury resorts and soaking in the tub with a glass of bubbles, some candles and a good book.

We didn’t touch their existing logo or base colour pallet; rather we built out their secondary colour pallet, introducing some softer hues. We then created a mood board of imagery that personified the new colour pallet, and used this as tool to help us style the new website template.

In addition to on-going website maintenance, we also provide Flat Hill with monthly SEO services. Part of their package includes researching, writing and publishing two new blog articles each month, as well as uploading new projects to their portfolio pages.

Bathroom Renovations Portfolio
Branding Examples

The Outcome

The outcome is a modern website that showcases Flat Hill’s design and construction capabilities. It sells the end product – a luxury bathroom – not just the process. This is in direct contrast to a lot of their local competition who’s websites and online marketing focus very heavily on the builder and the construction process.

Their SEO campaign is an on-going service which sees continuous improvement month-on-month as we build out the pages on their website.

“Highly recommend Bek and the Team at BeKonstructive Marketing. We currently use them for all SEO and marketing for our business Flat Hill Constructions. Extremely professional, responsive and easy to work with, we will be using BeKonstructive for all future business endeavours.”

Kirstin CalderBusiness Owner

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