Aceer Group manufacture environmentally friendly HVAC solutions.

When Aceer Group first approached BeKonstructive Marketing, they were a new start-up company with no existing marketing, branding or website. They had an innovative new product and needed help with launching their brand and building awareness within their industry.

BeKonstructive Marketing took on a project management role with Aceer – we worked with branding specialists LOA, photographer Jack Harlem and a local developer to roll-out their new brand, build a website and create new marketing channels. As the central point of contact for the client, BeKonstructive Marketing were responsible for developing the marketing strategy, managing deadlines and budgets as well as creating content and building the website.

Building brand awareness.

Following the roll-out of the branding and the launch of the new website, we started to explore marketing opportunities for Aceer to grow their brand and product awareness. One of the biggest challenges that a lot of start-ups face, is that people aren’t actively searching for a solution that they don’t know exists.

We decided that the most cost effective way to tackle this issue was to create a one page case study that explained what Aceer’s core product does while highlighting some of the amazing results that one of their existing customers was already experiencing. The client that was chosen to feature in the case study was a brand that is well-known within the brewery industry.

We chose an industry event ‘Beer InCider’ as the first touch point for Aceer to start connecting with some of the big players within the brewing industry. There were over 50 national brewing businesses attending the event, and Aceer were able to chat face-to-face with majority of the business owners during the event, giving them a copy of the case study to take away and read further.

The event was a huge success for Aceer – by the end of the event, some of the business owners were actively seeking out Aceer to talk more about their HVAC solutions, and many made appointments or meetings to discuss further.

What’s Next?

BeKonstructive Marketing continue to work with Aceer, providing them with website and email support as well as marketing strategy and consultation services. As Aceer get ready to launch the second generation of their product, we will be looking at creating new case studies for a wider range of industries.

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