Hi There!

Bek Drayton here!

I established BeKonstructive Marketing (pronounced ‘Be Constructive’) in 2014 after becoming pretty bummed out about the state of the marketing industry. I’d been working for a pretty big creative agency in Brisbane – they were small and ‘boutique’ when I first started working for them, but grew very quickly into a big machine that kicked out marketing strategies, websites and branding packages like they were part of a production line.

This left a pretty bad taste in my mouth so I left the company feeling a bit disillusioned. Unsure of what I wanted to do next, I did the only logical thing – moved back home with my mum and went back to school! Ha!

While completing my Masters in Business Marketing, I started doing a bit of freelance work on the side. As I neared graduation date and had to start thinking about what I was going to do next, it dawned on me that I was already doing something I loved – working for myself!

And so BeKonstructive Marketing was born!

Our Values

We believe in clear, open communication.

If something isn’t working, we will let you know and provide alternative solutions – everything we do is constructive, and if we feel like you would get better bang for buck using a different marketing channel, strategy or medium, we will have that conversation with you.

We measure and report on E V E R Y T H I N G. It is what holds us accountable and it is what guides all of our strategic decisions. We don’t do anything if we don’t have the data to back it up, and if we don’t feel like our marketing actives are being constructive then we switch it up, and try something new.

Our motto is ‘no job is too small, no question is too silly, and no ‘win’ is too insignificant to celebrate’. We help small businesses grow, and when we work with you, we become part of your team. Your success is our success and vice versa.

This motto feeds into our ethos of not making our clients feel ‘trapped’. We don’t believe in lock-in contracts where you have to sign away the next 12 month of your business before you even see any results. Instead, we approach things on a month-by-month basis.

Any accounts or logins that we need to create for you will always be set-up in your name; we don’t own anything, you own it all. That way, if you do want to leave, you simply have to remove our access – you should be giving us access to your digital assets, not the other way around!

This is just a small insight into our business values and the way that BeKonstructive Marketing operates. We could talk about ourselves until we’re blue in the lips, so if you have any questions or want more information, just get in touch 🙂

Game Plan

At BeKonstructive Marketing, we predominantly employ recently or soon-to-graduate marketing, journalism, design, creative industries, communications and PR students.

The marketing industry is an industry that is notorious for exploiting young workers – for making them do extensive unpaid (and illegal) internships and “work experience” programs prior to offering them a job paying minimum wage.

At BeKonstructive Marketing, we want to be better. We want to set the standard for how young workers in the marketing industry should be treated – we want to provide opportunities to gain paid work experience for as many young marketing students as possible. We celebrate young creative talent, and we want to pave the way for the rest of the industry to see the benefits that fresh minds, fresh ideas and fresh eyes can bring to their company.

Meet The BeKonstructive Team

Bek Drayton Marketing

Bek Drayton

Founder & Managing Director

Bek Drayton has been working in the digital marketing industry since 2010. She started her career as a junior copywriter and worked her way up to Digital Marketing Manager of a large creative agency prior to establishing BeKonstructive Marketing in 2014.

Brisbane Content Marketer

Alex Lucey

Copywriter

Alex has been working with the BeKonstructive team for over a year and is in her 4th year of studying a Bachelor of Business & Creative Industries. Alex is responsible for writing articles and blog content for a variety of our clients, occasionally stepping in to assist with social media.

Kate Walters

Kate Walters

Social Media Coordinator

Kate is one of the newest members of the BeKonstructive team and is studying a Bachelor of PR and Advertising. She is responsible for creating, curating and scheduling content, managing engagement, and growing audiences on social media platforms.

Marketing Account Manager

Helaina Gardiner

Account / Project Manager

Helaina joins us with over 8 years of experience working in the Event Marketing space. We like to think of her as our 'icing on top' - she makes sure that things keep moving forward and that our clients are looked after & feel the love.

Copywriting Intern

Harry Fritsch

Copywriting Intern

After graduating from a Bachelor of Fine Arts in Creative and Professional Writing, Harry is looking to break into the world of copywriting by delivering highly optimised written content for BeKonstructive and beyond.

Tanya Bhattacharya

SEO Specialist

Tanya Bhattacharya is an experienced SEO and Google Ads specialist. She is Google Ads certified and looks after all of our client accounts for both Search Engine Optimisation and paid ad campaigns.

BeKonstructive Marketing
BeKonstructive Marketing

Company Values

Be Constructive

Everything we do for our clients is constructive.

Nothing is ‘Too Small’

The smallest of jobs can lead to the strongest client relationships.

Empowerment

Empower our clients to build stronger businesses. Empower our team to learn.

Community Over Competition

We are part of the marketing community; other marketing providers are our colleagues, not our competition.

As a content marketing business,

we value connection and engagement above all else.

We strive to engage and build connection with our clients and in turn,

build engagement and connection for our clients.