Bek Drayton here!
I established BeKonstructive Marketing (pronounced ‘Be Constructive’) in 2014 after becoming pretty bummed out about the state of the marketing industry. I’d been working for a pretty big creative agency in Brisbane – they were small and ‘boutique’ when I first started working for them, but grew very quickly into a big machine that kicked out marketing strategies, websites and branding packages like they were part of a production line.
This left a pretty bad taste in my mouth so I left the company feeling a bit disillusioned. Unsure of what I wanted to do next, I did the only logical thing – moved back home with my mum and went back to school! Ha!
While completing my Masters in Business Marketing, I started doing a bit of freelance work on the side. As I neared graduation date and had to start thinking about what I was going to do next, it dawned on me that I was already doing something I loved – working for myself!
And so BeKonstructive Marketing was born!