Hi There!

Bek Drayton here!

I established BeKonstructive Marketing (pronounced ‘Be Constructive’) in 2014 after becoming pretty bummed out about the state of the marketing industry. I’d been working for a pretty big creative agency in Brisbane – they were small and ‘boutique’ when I first started working for them, but grew very quickly into a big machine that kicked out marketing strategies, websites and branding packages like they were part of a production line.

This left a pretty bad taste in my mouth so I left the company feeling a bit disillusioned. Unsure of what I wanted to do next, I did the only logical thing – moved back home with my mum and went back to school! Ha!

While completing my Masters in Business Marketing, I started doing a bit of freelance work on the side. As I neared graduation date and had to start thinking about what I was going to do next, it dawned on me that I was already doing something I loved – working for myself!

And so BeKonstructive Marketing was born!

Meet The BeKonstructive Team

Bek Drayton Managing Director

Bek Drayton

Managing Director

Bek started working in digital marketing in 2010 after completing a Bachelor of Communication. She started out as a copywriter and quickly progressed to becoming the Digital Manager of a large creative agency. In 2016 Bek returned to university to complete her Masters in Business (Marketing). During this time she started BeKonstructive Marketing as a freelance side-hustle. By the time she graduated in 2018, her side gig had progressed to a full-time job. Bek has always been drawn to the more creative story-telling elements of marketing, which is the reason that BeKonstructive specialises in content marketing.

Kate Walters

Content + Office Coordinator

Kate is currently studying a Bachelor of Mass Communications majoring in Public Relations and Journalism (with a lofty goal to finish before she turns 30). Kate enjoys the knowledge sharing aspect of content marketing, and loves to see the skills of the other team members grow and evolve over time - which is quite fitting as our Content + Office Coordinator! You'll find Kate's work among almost all aspects of content marketing here at BeKonstructive; but be warned, she loves to talk about her dog, is obsessed with millennial pink and definitely doesn't enjoy long walks on the beach.

Caitlin Marketing Intern

Caitlin Eddy

Account + Community Coordinator

Caitlin recently completed a Bachelor's Degree in Business Management with a Major in Marketing and is most excited to begin her journey in the digital marketing space. She joins our team in a dual roll - Account Coordinator and Community Coordinator. Her responsibilities including liaising with clients to keep things moving, as well as daily monitoring of all of our client social media accounts to ensure all posts go out on time and all comments are responded to in a timely manner.
Caitlin is the official 2021 BeKonstructive Marketing Christmas Cheer Champion. IYKYK.

Copywriting Intern

Harry Fritsch

Assistant Copywriter

Harry is one of our talented in-house copywriter's at BeKonstructive Marketing; with a background studying Creative and Professional Writing you can find yourself captivated by the content he creates. He is responsible for bringing words to the client's vision and message by writing engaging, optimised and informative web content. In his spare time, he enjoys playing video games, creating stories, and learning how to wink with his left eye (he has currently only mastered the right).

Jaimee Copywriter

Jaimee Kresin

Assistant Copywriter

Only one subject away from graduating with her Bachelor of Communication (Advertising and Public Relations) at QUT, Jaimee has joined the BeKonstructive family as an Assistant Copywriter. Her creativity flows through her fingertips to the keyboard as she creates content for an array of clients tailored to their brief and tone of voice. Jaimee enjoys travelling, trying new food places, drinking coffee, stormy days and watching lots of Netflix

Molly Sanders-Dwyer

Copywriting Intern

Molly is our newest addition to the BeKause intern team and we are super excited to have her onboard. She recently graduated from QUT with a Bachelor of Creative Industries where she majored in Screen Production. During her uni days, Molly specialised in creative development, project management and creative and analytical writing.

Cris Anne Copywriting Intern

Cris Anne Bandola

Copywriting Intern

Cris Anne is our newest intern to join in the BeKause Marketing Program. Beginning her third year studying a Bachelor of Communications (Advertising and Public Relations) at QUT, she is eager to learn all things related to content and digital marketing. Cris Anne will be producing content for a range of non-for-profit clients in her position.

Tanya Bhattacharya

SEO Specialist

Tanya Bhattacharya is an experienced SEO and Google Ads specialist who has been working with the BeKonstructive Marketing team since the beginning. She is Google Ads certified and looks after all of our client accounts for both Search Engine Optimisation and paid ad campaigns. Tanya is based in Melbourne and works with our team remotely.

Our Values

We believe in clear, open communication.

If something isn’t working, we will let you know and provide alternative solutions – everything we do is constructive, and if we feel like you would get better bang for buck using a different marketing channel, strategy or medium, we will have that conversation with you.

We measure and report on E V E R Y T H I N G. It is what holds us accountable and it is what guides all of our strategic decisions. We don’t do anything if we don’t have the data to back it up, and if we don’t feel like our marketing actives are being constructive then we switch it up, and try something new.

Our motto is ‘no job is too small, no question is too silly, and no ‘win’ is too insignificant to celebrate’. We help small businesses grow, and when we work with you, we become part of your team. Your success is our success and vice versa.

This motto feeds into our ethos of not making our clients feel ‘trapped’. We don’t believe in lock-in contracts where you have to sign away the next 12 month of your business before you even see any results. Instead, we approach things on a month-by-month basis.

Any accounts or logins that we need to create for you will always be set-up in your name; we don’t own anything, you own it all. That way, if you do want to leave, you simply have to remove our access – you should be giving us access to your digital assets, not the other way around!

This is just a small insight into our business values and the way that BeKonstructive Marketing operates. We could talk about ourselves until we’re blue in the lips, so if you have any questions or want more information, just get in touch 🙂

Game Plan

At BeKonstructive Marketing, we predominantly employ recently or soon-to-graduate marketing, journalism, design, creative industries, communications and PR students.

The marketing industry is an industry that is notorious for exploiting young workers – for making them do extensive unpaid (and illegal) internships and “work experience” programs prior to offering them a job paying minimum wage.

At BeKonstructive Marketing, we want to be better. We want to set the standard for how young workers in the marketing industry should be treated – we want to provide opportunities to gain paid work experience for as many young marketing students as possible. We celebrate young creative talent, and we want to pave the way for the rest of the industry to see the benefits that fresh minds, fresh ideas and fresh eyes can bring to their company.

BeKonstructive Marketing
BeKonstructive Marketing

Company Values

Be Constructive

Everything we do for our clients is constructive.

Nothing is ‘Too Small’

The smallest of jobs can lead to the strongest client relationships.

Empowerment

Empower our clients to build stronger businesses. Empower our team to learn.

Community Over Competition

We are part of the marketing community; other marketing providers are our colleagues, not our competition.

As a content marketing business,

we value connection and engagement above all else.

We strive to engage and build connection with our clients and in turn,

build engagement and connection for our clients.