Hi There!

Bek Drayton here!

I established BeKonstructive Marketing (pronounced ‘Be Constructive’) in 2014 after becoming pretty bummed out about the state of the marketing industry. I’d been working for a pretty big creative agency in Brisbane – they were small and ‘boutique’ when I first started working for them, but grew very quickly into a big machine that kicked out marketing strategies, websites and branding packages like they were part of a production line.

This left a pretty bad taste in my mouth so I left the company feeling a bit disillusioned. Unsure of what I wanted to do next, I did the only logical thing – moved back home with my mum and went back to school! Ha!

While completing my Masters in Business Marketing, I started doing a bit of freelance work on the side. As I neared graduation date and had to start thinking about what I was going to do next, it dawned on me that I was already doing something I loved – working for myself!

And so BeKonstructive Marketing was born!

Game Plan

My vision for BeKonstructive is to remain a small boutique studio that provides our clients with a very personalised content marketing service. My ultimate goal is to grow my team to consist of 4 – 5 specialists who each takes care of one area of content marketing (a writer, a graphic designer, a photographer/videographer, an SEO specialist and a story teller who puts it all together).

As a content marketing business, we value connection and engagement above all else. We strive to engage and build connection with our clients and in turn, build engagement and connection for our clients.

Every business and brand is unique, and want to help you share your story with the world.

Meet The BeKonstructive Team

Bek Drayton Marketing

Bek Drayton

Founder, Strategist, Storyteller

Bek Drayton has been working in the digital marketing industry since 2010. She started her career as a junior copywriter and worked her way up to Digital Marketing Manager of a large creative agency prior to establishing BeKonstructive Marketing in 2014.

Brisbane Content Marketer

Alex Lucey

Copywriter

Alex is one of the newest members of the BeKonstructive team and is in her 4th year of studying a Bachelor of Business & Creative Industries. Alex is responsible for writing articles and blog content for a variety of our clients, occasionally stepping in to assist with social media.

Content Marketer

Cat Catherall

Content Marketer

Chris Dekker

Chris Dekker

Copywriter, Office Manager

Chris Dekker has been working with Bekonstructive Marketing since 2016, when he joined the team as our first copywriter. He is currently studying a dual Business / Law degree, making him a perfect fit for all of our clients in professional services or industries.

Brisbane Office Pup

Ziggy Stardust Catherall

Chief Morale Officer

Vanessa Eagles

Vanessa Eagles

Blogger, Social Media Specialist

Vanessa is the newest member of the Bekonstructive team, joining us in 2018. She is responsible for curating and scheduling content for social media channels, managing content calendars and creating blog content for a variety of different clients.

Get in touch with BeKonstructive today