BeKonstructive Marketing have been partnering with Overseas Packers & Shippers since September 2020. During that time, our partnership has evolved from managing their SEO and Google Ads campaigns, to being their complete marketing department. Keep reading to learn a bit more about the scope of the work and our results from the past three years.
The Marketing Problem:
Overseas Packers and Shippers, a family-owned business, was frustrated with its previous digital marketing efforts when they first approached BeKonstructive Marketing in 2020. Despite investing heavily, their returns were minimal, with a lack of alignment between their marketing goals and the efforts of their marketing agency.
They were experiencing high volumes of website traffic but struggled with irrelevant enquiries and low conversions. This is when they turned to us – their local, Brisbane-based marketing communications and content marketing agency.
The Marketing Challenge:
Overseas Packers and Shippers needed to optimise their SEO and Google Ads campaigns. Their website was attracting traffic for irrelevant search terms, wasting time and resources on enquiries that didn’t lead to conversions.
They wanted to refocus their strategy to target terms relevant to their business, attract their target market, and achieve a higher conversion rate.
“Overseas Packers & Shippers contacted BeKonstructive when COVID started with a challenge – how do you market an international relocation company when borders are shut?
Bek and the team rose to the challenge. Since then they have managed our SEO, Google Ads and social media. This is working so well we recently ceased purchasing leads from lead generator companies.
BeKonstructive also arranged a photo shoot and redesigned our website and brochures. We are more than happy with the complete service BeKonstructive can supply.”
Penni McCluskey
Overseas Packers & Shippers
Our Solution:
We began by conducting extensive keyword research in partnership with the client, defining search phrases to target their SEO and Google Ads campaigns. This collaborative approach allowed us to understand their unique needs, rather than implementing a ‘one size fits all’ approach.
As a result, we redesigned their website and landing pages to reflect their brand values – family-owned, down-to-earth, approachable, reliable, and thorough.
We also assumed control of their Facebook page, rolling out a social media management campaign highlighting their family-owned nature, commitment to quality, and invaluable tips for individuals moving overseas.
Our Results:
Since partnering with Overseas Packers and Shippers, their combined SEO and Google Ads campaigns have become their primary source of high-quality leads.
Their average position in Google has risen by an impressive 38.5 spots for our chosen keywords, and they’ve jumped from having 4 keywords on the first page of Google to a whopping 18. As a result, they have stopped investing in other channels, focusing more heavily on SEO and Google Ads.
The phones began ringing more consistently, bringing in legitimate leads rather than irrelevant enquiries. The company now relies on leads generated by their website and content marketing as their primary source of leads, sales, and enquiries. They even reallocated budgets from other marketing channels to the work that we are doing for them due to the effectiveness of our campaigns.
Conclusion:
Our relationship with Overseas Packers and Shippers has grown from merely managing their SEO services and Google Ads to being their all-encompassing marketing department. We have redesigned their website and some printed marketing collateral, managed photoshoots, and are currently working on redesigning and automating their customer quotes and proposals.
In short, we’ve kept the marketing machine running for Overseas Packers and Shippers, allowing them to focus on what they do best – providing excellent international removalist services to their customers.
