The Number One Reason Your Website Isn’t Ranking in Google Revealed
If you’re wondering ‘why doesn’t my website rank in Google?’, chances are you have a small site with little to no content on it.
There are heaps and heaps of different factors that feed into Google’s algorithm, and determine where your website ranks. But one of the top factors? Content.
If you don’t have any content on your website that is relevant to the search term, then you will not rank for that search term. If your website does not use the search phrase you are trying to rank for at least once in your entire website, you will not rank for that search phrase.
So that is step one if your website doesn’t rank in Google. Add more content.
The second step? Add even more content.
Why does content help your Google ranking?
There are three reasons for adding more content to your website. The first one is that more content (that is relevant to your products, services and industry) means more opportunities to include key search terms and phrases on your website.
The second reason is that Google looks at both quality and quantity. If you are targeting the search term ‘Auckland Earthmovers’ and you have one paragraph on your ‘About Us’ page that talks about being Auckland Earthmovers, but your competition has a whole page of content dedicated to this topic – how do you expect to outrank them?
Competitive search terms – terms that a lot of businesses are vying to rank #1 for – require more than a single paragraph of text. A lot more.
The third reason is that Google loves new, fresh content. If Google looks at your website and sees that the last time you made any significant updates was over two years ago, and then it looks at your competition and sees that they’re adding new, fresh content to their website on a weekly basis – who do you think they will prioritise in the rankings?
*Hint* It’s not your stale 2-year old content.
Alright, so what have we learnt so far?
- If you want to rank for a search term, you need to talk about that search term at least once on your website.
- If you really really want to rank for a search term, you should probably consider writing a full page of content on that topic, and maybe a couple of spin-off blog articles.
- If you want to outrank your competition in Google, the best place to start is by looking at their content on a particular topic and writing something bigger and better for your own website.
- Google prefers websites that are updated on a regular basis. It doesn’t mean that old content doesn’t rank, it just means that updating your website and adding fresh content regularly can help your entire site perform better as a whole.
What else can I do to make my site rank better in Google?
While a lack of great content is probably the main reason your website isn’t ranking in Google, there are a few other quick and easy things you can do to your site to help improve its performance in Google.
Firstly, two of the best things you can do from a technical point of view are to make sure that your site is mobile responsive and that it has a current SSL certificate installed. Don’t know what this means? Probably best to ask your website developer.
Secondly, a great easy and reasonably fast way to start ranking for location-based search terms is to create a Google My Business listing. Update it regularly, and make sure you clearly list all of your individual services. Also add some images.
Google My Business Listings can be used for both bricks-and-mortar business locations as well as service-based businesses. You can opt to omit your physical address and instead insert a ‘service area’ listing all of the suburbs / areas that your business services.
Having an up to date Google Business Listing will start driving traffic to your website faster than most other SEO activities will.
The third thing that you can do for your website to help improve its ranking in Google is to check your metadata. Each page should have a clear, unique page title and page description that include some keywords. The title should include the core keyword that they page is targeting. The page description should be a short one-sentence summary of what the content page is about, ideally also including the keyword.
Website Still Not Ranking in Google?
If you have done all of the above and you’re still not ranking in Google, my first question would be to ask ‘how long ago did you complete this work?’
If your answer is ‘ten minutes ago’ then I would tell you to go make yourself a cup of tea and come back in a month. Google takes *a while* to change your rankings in Google. The changes will be slow and incremental. I’d recommend using some tools like Google Analytics, Google Search Console and SEMRush to track your keywords, organic traffic levels and other relevant metrics.
The changes will be slow, but they should kick in after 4-6 weeks if you are posting consistently and have done everything else listed above.
If you have built out the content pages of your website and have been adding fresh content in the form of blogs or news articles to your website for 6+ weeks and are still not seeing any improvement, then there might be something wrong.
Your site might be blacklisted or attacked by malware – I’d recommend running your site through Securi to see what results come back.
If the results come back clear then it might be time to contact a professional SEO expert for some advice. There are a number of different reasons you might not be ranking, but if you’ve ticked ‘lack of relevant content’ off the list, then chances are it is going to be something more technical and require the assistance of a pro to look at.
Can You Help My Website Rank in Google?
Yes we can!
BeKonstructive Marketing provide both SEO and copywriting services. This means that we can help build out the pages of your website and write SEO-optimised content to target specific keywords. We can also help fix any of the bugs and errors that might be preventing your site from performing well.
We can install Google Analytics and other tracking tools to monitor your performance. We can deep dive into your metadata and write catchy-yet-optimised page titles and descriptions to encourage higher click-through rates. And we can provide monthly services to ensure that new, fresh content is being loaded to your site that is bigger and better than anything any of your competitors are doing.
Want a quote? Get in touch with us – fill in the form on our contact page and let us know what services you’re interested in.