Hometown Fest are a new country music festival launching in 2019.
Hometown Fest is the brain child of avid country music fan Jess Anderson. Her vision is to create a music festival experience that is akin to the USA’s epic CMA Fest in Nashville. A two-day event with free daytime music and activities paired with a ticketed arena show in the evenings, Hometown Fest is kicking off in Brisbane in November 2019. BeKonstructive Marketing was enlisted to assist them with building brand recognition, establishing their online platforms and managing a ‘hype’ campaign in the lead-up to their headline announcements.