BeKonstructive Marketing’s SEO Copywriting Services
BeKonstructive Marketing is set-up perfectly to offer high-quality SEO copywriting services. Our Brisbane team have a mixture of digital marketing and creative writing backgrounds, meaning that our copy is both strategic and engaging.
We work with our clients to identify keywords and topics that are relevant to their business. We use industry-leading software to conduct keyword research and build out content that is competitive, meets all of Google’s SEO requirements, and provides value to the end user.
All of our content is approved by our clients before it goes live – we would never write a blog and publish it to your website without you viewing and approving the article first.
We provide SEO copywriting as either a stand-alone service, or as part of our monthly SEO packages. We also resell and white label our SEO copy to other agencies and providers; so if you want to focus solely on backlinking / off-site SEO, you can still provide a wholistic product for your clients that includes copy and on-page optimisation.
In this article, we’re going to answer all of your questions about SEO copywriting – including why it is such an important part of any SEO campaign and strategy, as well as tips for doing your own SEO copywriting.
We’re also going to share some detailed case studies where BeKonstructive have relied heavily on optimised content to improve the SEO performance of our client’s websites.
SEO Copywriting Case Studies
The best example that we can share for our copywriting-first approach to SEO services is our own website. If you have a look at our site navigation, you’ll see we have a number of landing pages underneath our ‘services’ tab. These landing pages relate to our key content marketing services including copywriting, social media, and local SEO Brisbane.
We then have a comprehensive blog where we write and publish several articles each month. These articles are educational in nature, sharing tips, information and helpful resources with our audience. They all link back to the relevant landing pages where we house our more ‘promotional’ content that talks about our capacity, benefits and outcomes.
Our blog articles rank in their own right for a wide range of long-tail and related keywords. They also generate organic backlinks from other bloggers within the business and marketing space who either share the articles out to their own audiences, or who put a link in related blog articles that they write.
We do not do any consistent backlinking activities for BeKonstructive Marketing. If a guest blogging opportunity becomes available then we jump on it, and we are also listed in the main industry directories, but again, that is all fairly organic behaviour.
Currently, we rank on the first page of Google for all of our copywriting search terms, as well as several location-based terms relating to Brisbane digital marketing, social media and Brisbane SEO company. Yes, you read that correctly. We have managed to get indexed in Google for terms relating to SEO without having to invest significantly backlink campaigns.
We simply did what we do best – created awesome content. Long-form, easy to digest, educational content that addresses the search term’s intent.
Real Estate SEO Campaign
The second case study we’re going to cover is for a real estate agency we’ve been working with for the past 10 months. For this particular client, we have taken a local SEO campaign approach, focusing on building out lots of content on their website that highlights their local community area – suburb profiles, liveability pieces etc – coupled with educational blogs about real estate, property investing, property financing and other related subjects.
We’ve managed to generate organic links quite easily by featuring many of the local businesses in their community pieces. If you give a shoutout to a local business in your content, chances are that business will reshare your content on their social media channels.
Our real estate client launched their website on a brand new domain name ten months ago – which means they were literally starting from scratch. Today, all 20 of the keywords and phrases in their campaign are ranking on the first page of Google, and we’ve started to feed in new terms and phrases to the campaign.
Commercial HVAC SEO Campaign
The final example of this approach we’re going to share in this article is for a Brisbane-based HVAC company. This client had been engaging another SEO provider for a couple of years prior to migrating their campaign to BeKonstructive.
They were not receiving the results that they wanted – they hadn’t received a single website enquiry in over 12 months, and they felt that their complaints were falling on deaf ears whenever they tried to bring this up with their provider.
The previous Brisbane SEO company had been doing a little bit of SEO copywriting as part of their service delivery, but it was very low-quality content. When we reviewed the content, it was poorly written, full of errors and the topics or themes were very far removed from the services that the client offers. They were writing blog articles about keeping house plants alive in air-conditioning for a client who provides commercial HVAC services for million dollar projects!
We began working with this client by overhauling the content on their core website landing pages. We also had to clean up their backlink profile – they had several thousand backlinks but when we ran an audit on the links almost 50% of them came back as either ‘toxic’ or ‘potentially toxic’ and had to be removed.
Since cleaning up the content and the link profile, we’ve been focusing on adding new content to the website each month – informative articles relevant to their target audience covering topics like how to optimise your HVAC system for energy efficiency, how frequently a HVAC system needs to be serviced, and legal requirements around air quality for commercial building managers.
Our client received their first website enquiry in over a year within the first month of BeKonstructive taking over their SEO campaign, and continues to receive consistent enquiries for both commercial and residential projects each month.
Why You Need SEO Copywriting for Your SEO Campaigns:
SEO copywriting is THE most important element of an SEO service. To skip it out is a huge oversight and also a pretty clear indication that your SEO provider is planning on skipping a few crucial steps in the SEO process.
We’ve written about SEO red flags previously, where we outline some of the key indicators that the company you’re using for your SEO services might be cutting corners. And a lack of new, fresh copy being added to your website on a monthly basis was one of the top items on our list.
Why is copywriting so important when it comes to SEO services?
To understand why copywriting is so important for SEO, you first need to understand Google’s business model.
Google makes money from advertising. In order to make money from advertising, it needs to have a good, reliable product. It needs people to use its search engine, and find value in the results that it delivers in relation to their search queries.
Think about it – if you started to get poor results every time you searched, you’d start using alternate methods to find the information you require. Maybe you’d swap to Bing, or maybe you’d go to a social media platform like Facebook, or a forum like Whirlpool.
Either way, if Google wasn’t delivering the search results goods, you’d start looking for alternative options.
So Google is incentivised to provide the best possible search experience for its users – so that they continue to return to the platform, and Google can continue to charge advertisers to display advertisements.
Google wants the website with the best content in relation to the user’s search query to be at the very top of their search engine results pages.
It wants informative, interactive, authentic, unique content to populate the first page of its results pages. It wants to make sure that the top 10 listings that the user has to select from provide a comprehensive overview of the topic so that the customer doesn’t have to refine their search, dig 12 pages deep into Google, or – worst case scenario – switch to a different platform.
So as business owners and marketers, the best thing we can do to get onto the first page of Google is to create the best possible content that is available on the subject matter for which we want to rank.
The most informative, the most interactive, the most authentic and the most unique content.
Having the best content – or copywriting – on the subject matter is your one-way ticket to the top of Google.
If my SEO package doesn’t include SEO copywriting services, what does it include?
We recently wrote this Simplified Approach to Understanding SEO article which outlines three key areas of SEO:
- Website Health
- On-page Content (this is where your SEO copywriting comes into play)
- Off-page Mentions (often referred to as ‘backlinks’ or referrals)
A lot of SEO packages these days tend to skip over the first two areas of SEO and go straight to the third item, backlinks. They spend all of their time listing your website on directories, link farms, social media channels and as many other referring websites as possible.
You’ll find a more detailed explanation of this in the linked blog article above, but basically Google started tracking referring domains (or backlinks) several years ago, because it found that they were a clear indicator for high-quality copy. If an article is really informative and useful, then people will organically reference it and link to it when they create new content.
The problem is that over the past couple of years, dodgy black-hat SEO companies have exploited backlinking and now rely on it almost solely to generate SEO results.
There are two main problems with this approach:
- Firstly, from a marketing perspective, if you have low-quality content on your website then it doesn’t matter where you rank in Google, or how many backlinks you have coming to your website – people aren’t going to be compelled to purchase from you.
Optimising your copywriting for SEO does more than just make it perform well in Google – it also forces you to make high-quality informative content. A descriptive landing page that lists all of the features and benefits of your product plus a few testimonials, some FAQs, and an image gallery is going to convert more customers than a 2-sentence product description ever will.
- Google is cracking down on websites that use link farms or who pay for backlinks. If your website gets caught up in a link farm or is suspected to have purchased any of your backlinks (instead of obtaining them organically), you may find yourself blacklisted. Which is a really hard place to come back from – it basically means that Google punishes you by ghosting you; it removes you from its search engine completely and there are a lot of hoops you have to jump through to get yourself added back in.
So the best – albeit slower – approach to SEO is to start by creating the best copywriting and text possible to target your chosen keyword/s. And to keep building on that content month-on-month, adding to it and building it out, creating a really easy to navigate website that becomes a fantastic resource for anyone who wants to learn more about your industry.
Your super awesome and amazing content will organically start to attract backlinks from other companies, bloggers and businesses who share your content with their own audiences through social media or reference it when writing new content.
Tips for SEO Copywriting
Ranking high on Google search results pages can be a struggle as you look for the the reason why your website is hidden on page twenty instead of page one. Quite often, this is due to poor SEO copywriting – failing to factor in exactly what Google and readers are looking for in a quality, relevant webpage.
And since a good ranking is essential to your business’s online success, understanding and mastering SEO copywriting is a vital step to the process.
What is SEO copywriting?
Well, if copywriting is using words to describe and promote an idea, product, or service, then SEO (Search Engine Optimisation) copywriting is enriching those words with elements that benefit its standing in Google’s ranking algorithms. By utilising a range of relevant factors, your piece of content will have a much better chance of shooting up those rankings.
It you want to dive deeper into this topic, then check out our Top 11 SEO Tips.
Thankfully, understanding the basics of SEO copywriting is stress-free and can get you moving towards more traffic, more conversion rates, and the satisfaction of owning a website with high quality user experience. And don’t fret over wrapping your head around technical jargon that leaves you feeling confused. Even small, easy-to-grasp changes to your website’s copy can make a big difference.
Keywords Unlock Your Copy’s Meaning
The backbone of any strong SEO copywriting is the keyword you choose to create content around. This requires doing keyword research to find what words are relevant in your field or industry. This is essential in helping Google match your content to its relevant search queries. Keywords are the search terms people type into search boxes. Therefore, your webpages need to be written specifically around those initial search terms. Knowing and matching the searcher’s intent is essential to forming the most suitable destination for them to reach.
Keywords range in length, structure, and popularity, meaning there is a fair bit to think about when deciding on which one to pick. Your research should cover the sites already sitting atop results pages – what about them works, what are the areas you could improve? Some keywords will be more competitive while other keywords may take multiple pieces of content for Google to notice.
You should only ever attach one keyword to a webpage, as using multiple comes at the risk of them sabotaging each other in the push to get indexed.
The length of your keyword or phrase will vary depending on whether it’s short or long tail. Short tail keywords will only be one or two words that give a broad outline of what that person is looking for (i.e. “sushi restaurant”).
Short tail keywords are searched more regularly and bring in more traffic. However, they are also harder to rank for as they have more competition. While the rewards are greater for successfully utilising one, achieving that success is a steeper mountain to climb.
Meanwhile, long tail keywords may be better for newer, smaller businesses that are catered towards a more specific market. They can be phrased as full sentences or questions targeted towards a customer in a specific stage of the buying process (i.e. “best Sushi restaurant in South Bank?”).
Knowing where and how often to incorporate your keywords is a fine balance of making them noticeable without resorting to keyword stuffing. This is where you overfill your body text with the keyword as a way to cheat the system. Search engines are now savvy towards this technique, and therefore penalise pages who have overstuffed on a certain keyword.
To avoid this, we suggest mentioning your chosen keyword at least twice in a 600-800-word piece, and at least four times in a 1000+ word piece. Incorporating your keyword should come fairly organically as you will be writing around a topic already focused on that particular word. With that said, it may be easier for you to draft out your content naturally and then see if you can feature your keyword more frequently during the edit.
How Long is Good SEO Copywriting?
The answer to what’s the ideal word count to please Google is that it depends. Research in 2016 showed that the average length of the top results on search engine results pages was 1800 words. But that doesn’t mean every corner of your website needs to consist of long form content to be successful.
SEO copywriting is about understanding how each of these elements work best for the type of content you are creating – and length is no different. This means the web pages on your site are going to vary greatly in word count. Research your competitors’ equivalent content length to get a ballpark idea of what you should be aiming for.
- In general, blog posts should be between 800 and 1500 words. You can always write your long form pieces in stages, with consistent updates to your existing posts a smart SEO decision.
- Paragraph and sentence length should also come into consideration. Readers are turned off by huge blocks of text that are suffocating to read. Short, punchy paragraphs that are between 3 and 5 sentences are the way to go.
- Sentences should be less than 25 words. It’s easy to lose the attention of readers when your writing is filled with run-on sentences that are constantly tripping over themselves.
Remember, Google is looking for quality content that respects the visitor’s time and reading ability. Shorter sentences are more accessible, but also more direct in how they present your message.
How to Format Copywriting for the Best SEO
Correct formatting is a big aspect of SEO copywriting that is so easy to implement, yet so often ignored.
To begin with, formatting your Headings to fit within Heading 1 (H1) for the main title and Heading 2 (H2) for any sub-headings builds a hierarchy of your content. This helps with readability and Google’s understanding of the topic.
Furthermore, having the right title tag will help search engines and users match a search query to your page. Title tags are the names of webpages that appear on tabs, SERPs, and on social media posts. Often, this is just the headline of your page and should ideally be between 6-8 words.
Going back to keywords for a quick moment, it’s essential that your main heading features your focus keyword. Meanwhile, it’s highly recommended that any sub-headings feature some kind of variation on the keyword.
Bolding, underlining, and italicising important words can be a great way of catching the reader’s eye. However, going overboard with these can make the article look messy and inaccessible. So, try not to use them for more than five words in a row. Once used, allow a few paragraphs of regular text to let the piece breath.
A Link to Great Rankings
Using links correctly gets your webpages talking to one another and can send users on a journey around your website. Internal links help move traffic throughout your website, rather than just having people click on one of your pages. Therefore, when making SEO content, it is essential to use your links smartly.
For example, once you are finished reading this article, you can jump over to our blog post on Copywriting Myths Debunked.
External links take the user away to another website from the one they are currently visiting. Relevant external links are important to include as they connect content to the larger web. This can help Google find your work as a result.
Links aren’t just a convenient way of helping users jump around the web. They show you are connected with your industry. They also show you are aware of the best places to send people looking for a topic. Link invite readers down a path of knowledge that ties into your work and the work of others. This creates an ecosystem of great content for the world to explore.
Now that you know some of the essentials of SEO copywriting, let’s give you some specific tips to help get you started. Follow these tips to take your SEO copywriting to a whole new level. You’ll be surprised by the big difference these small changes can make.
1. Understand the Questions Your Audience is Asking
People turn to Google to find the answer to a question they have. You do it, we do it, and your target audience does it as well. The secret to success then, is understanding what questions your audience is asking. Once you know these questions, you can begin to create content online that provides the targeted answers that people are looking for.
But what kind of questions are people asking Google? Well instead of thinking of it in terms of question/answer, think of it more as a problem/solution pairing. People have a problem they need solving, and your business provides the service or product that will act as the solution.
Let’s say you own a plant nursery in Paddington, Brisbane. People will turn to Google to find solutions for the following problems:
- Problem: Convenience – Question: “What plant nurseries are near Paddington?” – Search term: “plant nurseries near Paddington”
- Problem: Affordability – Question: “What are the most affordable plant nurseries” – Search term: “cheap plant nurseries”
- Problem: Quality – Question: “What is the best plant nursery?” – Search term: “best plant nursery”
We could go on and on about the different problems and questions your audience may ask. And those questions will vary dramatically depending on the type of business you run. A medical centre is going to have a very different audience asking very different questions in comparison to a mechanic, for example.
At the end of the day, you need to conduct your own research into the questions your audience is asking. This way, you can write copy targeted at those specific keywords. If you don’t know where to start, jump onto AnswerThePublic, which is a great resource to discover your audience’s questions online.
2. Optimise Your Metadata
Metadata can refer to a lot of things, but in SEO copywriting, it refers to the information that users will see on Google’s search result pages.
The meta title should be as close to your webpage’s heading as possible. Ideally, both should also include your focus keyword. Your meta title should be clear, concise (preferable between 6-8 words) and inform users on the topic of the webpage.
The meta description is the short snippet of text that appears under the meta title. This should go into more information about the topic, while also included your focus keyword in there.
Both the meta title and meta description are important parts of your SEO copywriting that shouldn’t be overlooked. They are likely to be the first part of your web page that users see. So, make sure they are informative, eye-catching, and optimised to match the topic you are targeting.
3. Research Your Competitor’s Content
We’ve already briefly spoken about this, but a great way to know how best to optimise your SEO copywriting is to see what your competitors are doing.
Once you have decided on your target keyword, search it up on Google to see what is ranking high. Visit those top pages and take note of their length, style of content, and overall quality.
Other things that you should be looking for in your competitor’s content include:
- What sub-topics do they cover in their various headings
- Does their page have an FAQ section
- How many links do they include, and where do they link to
- How often do they reference your focus keyword
Once you have completed your research, it’s time to create your content. What questions do you feel like were left unanswered when reading those other webpages? How can you present that information in a better way? What point of difference does your business have that you can really highlight in your SEO copywriting?
4. Implement Visuals
SEO copywriting involves more than just the written word. It also takes into account the visual aspect of presenting your information through pictures, videos, and graphics.
Visual components are a great way to break up the text within a long-form post. They make it more accessible and eye-catching, helping your overall readability score.
Video and social media links also feed back into our previous discussion over the importance of external links. They connect your web page to a larger network of relevant information revolving around your chosen topic.
Pictures don’t just make your article look nicer, but can improve your SEO by having the focus keyword included in their title and alt-text.
And graphics are a great way to present your message in a more easily-digestible way.
Never underestimate the significance of a good visual element here and there. They add a professional edge to your webpage while helping to improve your overall SEO.
5. Never Forget Your Call-to-Action (CTA)
A call-to-action (CTA) is the open door you leave in your web page to invite your audience in. When it comes to SEO copywriting, a strong CTA should include a link to your contact page and/or social media accounts. This way, your readers will have a clear understanding of where to go next once they have finished reading.
A CTA is an important part of the customer journey, driving your audience towards engaging with your products or services. Your audience is going to seek out your webpage for a reason, and a strong CTA will help them find what they are looking for.
I Need Help with My SEO Copywriting!
SEO Copywriting Examples
At BeKonstructive Marketing, we talk a big game about our content-first approach to our SEO Brisbane services. We believe that creating strong, informative and high-quality content is the first step in the SEO recipe.
Google’s #1 priority is to rank the content that is most relevant to the user’s search term on the first page of their search results. The more relevant the search results are to the phrase, question or term that the user typed into Google, the more likely that user is to continue using Google. And the more likely users are to continue using Google, the more revenue they make from their advertising platform Google Ads.
But why is this relevant to your website content and copywriting?
Google uses a number of different factors to determine what content will rank on the first page of Google for a given search term or phrase. And by ‘a number’, we mean hundreds. Literally.
There are hundreds of different criteria that determine where and how a single page of content will rank in Google. At BeKonstructive Marketing, we group those thousands of individual criteria into three core categories:
- Website Health – the website health category is all about making sure that you have a well-build website that meets Google’s current best practices for usability, functionality, security etc.
- On-Page Content – this is all about making sure that you have the best possible content available for the user. That your content is relevant to the search term/s that they have Google’d, and that it is informative, easy to read, and easy to understand. The most important thing you need to keep in mind here is that SEO is a competition. So when creating your content, you need to keep an eye on what everyone else is saying/writing about the topic – and make sure that yours is better. If you have the best content (both quantity and quality) available on the topic, you will eventually make your way to the top of Google.
- Off-Page – off-page criteria looks as everything that happens off-page (on websites external to your own). If you’ve heard of the term ‘backlink’, this is the category that it falls into. Off-page and back linking looks at building out lots of links on other websites that lead back to your own. It includes things like guest posts, social media links, directory listings, links in forums, online mentions and more.
At BeKonstructive Marketing, our approach to SEO that we take is content-first. This means that we start by making sure that you have the best content that is most relevant to the search terms you’re targeting. Our team of SEO copywriters build out the content on your website, landing pages and blogs, creating informative user-friendly content for your website visitors to consume.
We then use off-page tactics like link building and social shares to boost the content and speed up the process of getting you onto page one.
In our approach, we’re using back linking as a tool to facilitate our SEO campaign and strategy – we are not relying on it to achieve all of our results for us.
A lot of SEO providers focus only back linking. They assume that you already have strong content on your website and they focus entirely on your off-page elements. This approach will work for a little while. In fact, if none of your competitors are investing in their SEO, then it may be enough to get you onto the first page of Google for quite awhile.
But it will only be a matter of time until Google realises that the content on your website isn’t the best content available; it isn’t as informative as your competitor, and people don’t spend as much time on your page reading and engaging with your content. When that happens, your rankings will be reconfigured.
And, if your Brisbane SEO company has been using link farms and spammy websites to build your back link profile, then you may even find yourself ranked lower than you were before you started investing in SEO.
2023 SEO Copywriting Examples
Ok, so we’ve given you a bit of a run-down on why it is important to invest in SEO copywriting services. Now let’s talk about why it’s important to invest in GOOD SEO copywriting. At BeKonstructive Marketing, we write all of our SEO copy in-house.
We work closely with our clients to create informative articles that not only contribute to their SEO campaigns in a meaningful way, but which are also interesting and relevant to their audiences. We interview our clients to gather information; we ask them for their input; and most importantly: our clients approve every blog article or piece of content before it gets loaded to their website.
Here is an updated list of recent works from the BeKonstructive team that demonstrates the continual steps forward we are making in our services. Google and SEO are constantly evolving, and as digital copywriters, it’s our jobs to stay ahead of the trends at all times.
- The Role of Graphic Design in Product Packaging that WOWs
- What Does a Real Estate Property Manager Do?
- What is a Property Management Maintenance Software?
- Cupping Therapy in Brisbane
- Omega Wellness Centre – A Unique Mental Health Hub
- 10 (More) SEO Ranking Factors for Copywriters
2021 SEO Copywriting Examples
We’ve put together a list of some of our 2021 SEO blogs and articles below that includes a number of examples from different industries:
- Our Favourite Brisbane Bathroom Renovations
- The Importance of HVAC Maintenance
- Port Douglas Property Outlook for 2022
- 7 Tips for Moving Overseas Post Lockdown
- Norfolk Island vs Lord Howe Island
- Magento Hosting (Landing Page)
- Demystifying Invoice Financing for SMEs
- 8 Modern Bathroom Ideas for 2022
- 10 Ways HVAC Maintenance Can Improve Energy Efficiency
- Are Port Douglas Holiday Homes a Good Investment?
- Moving to London in 2022
- The South Pacific: A Foodie’s Paradise
- 3 Ways to Help Your Business Get Paid During the Pandemic
- Why Should You Renovate Your Bathroom?
- HVAC in Brisbane: Everything You Need to Know
- Buying or Selling: 10 Questions to Ask Your Port Douglas Real Estate Agent
- What You Need to Declare When Moving to Australia
- Fiji’s Best Water Sport Spots
- The Value of Engagement: Why Connecting with Your Members Matters
This is just a small sample of the SEO content that we produce at BeKonstructive Marketing. Each month our team of copywriters research, draft and publish 30-60 informative, interesting articles for our clients, covering a broad range of subjects, industries and topics.
Key Factors of SEO Copywriting
In today’s competitive digital landscape, SEO copywriting plays a pivotal role in enhancing the online visibility and success of businesses in Brisbane. As a strategic approach to content creation, it merges the art of persuasive writing with the science of SEO, allowing brands to rank higher on search engine result pages (SERPs) and attract targeted audiences. Effective SEO copywriting demands a thorough understanding of various key concepts that can elevate your content marketing services to the next level.
- Keyword Research: The backbone of SEO copywriting lies in comprehensive keyword research. By identifying relevant and high-traffic keywords – which, for a business like BeKonstructive Marketing would be keywords like “Brisbane copywriting” and “Brisbane SEO services” – copywriters can optimise content to align with users’ search intent. Utilising keyword research tools, you can explore related phrases and uncover long-tail keywords to optimise content for specific niches.
- Audience-Centric Approach: SEO copywriting places the audience at the heart of content creation. A skilled copywriter tailors the language, tone, and style of the content to resonate with the target audience in Brisbane. By understanding their pain points, preferences, and motivations, copywriters can create compelling and relevant content that fosters engagement and encourages conversion.
- Compelling Headlines: Irresistible headlines are essential for grabbing users’ attention and encouraging click-throughs. Incorporating the targeted keywords naturally into the headline can improve the content’s visibility in search results while compelling readers to explore further.
- Quality and Value: While SEO is essential, it should never compromise the quality and value of the content. High-quality, informative, and authoritative content not only attracts readers but also gains backlinks, a critical factor for SEO success.
- Structured Content: Organising content into well-structured sections with subheadings, bullet points, and lists enhances readability and makes it easier for both users and search engines to navigate and understand the content’s context.
- Internal and External Links: SEO copywriting also involves incorporating internal links to other relevant pages on the same website, improving website structure and user experience. Additionally, citing reputable external sources through outbound links can add credibility to the content.
- Mobile Optimisation: With an increasing number of users accessing content on mobile devices, Brisbane copywriters must ensure that their content is mobile-friendly and loads quickly, improving user experience and search rankings.
Mastering the key concepts of SEO copywriting empowers copywriters to deliver content that not only appeals to the target audience but also ranks higher in search results. By incorporating strategic keyword research, catering to the audience’s needs, and maintaining content quality, copywriters can make a significant impact on content marketing services and Brisbane SEO services, driving success for businesses in the digital realm.
Contact BeKonstructive Marketing
You can learn more about our Brisbane SEO services – including requesting a copy of our packages and pricing brochure – here. You can also learn more about the essentials of SEO copywriting here, or you can read more blogs about SEO here.