Our team have been partnering with businesses in the real estate and property industry for the past decade. During this time we have gained experience and have a solid understanding of the unique challenges that real estate businesses face when it comes to SEO services and optimising their digital presence to perform better in Google.
As a real estate agent, your customers are very driven by location and geography – which means that your local SEO needs to be strong. Your prospective clients are also looking for a real estate service that is trustworthy and reliable – so you need to have a strategy for generating consistent positive business reviews, and for managing your brand reputation online. And finally, they are looking for a business that provides an amazing customer experience – so your website copywriting needs to convey your experience, knowledge, processes and past performance, while also being optimised for relevant keywords.
Successful SEO for businesses in the property industry needs to consider much more than just backlinks and off-site SEO tactics:
BeKonstructive Marketing’s Brisbane SEO specialists understand all of these requirements and have crafted our SEO packages to address all of these needs and more. We take a content marketing approach to all of our SEO services which means we look not only at how well your website performs in Google, but also how well your website converts traffic into customers.
We do this by building out the content on your website to address the needs of your customers first. We consider the content from a marketing perspective, making sure we answer their questions and provide them with all of the information they need to convert. We then layer our optimisation over the top of that, ensuring that we are targeting the right search terms to bring in your ideal clients.
Request a copy of our SEO packages for real estate agencies or get in touch to discuss our approach to SEO in greater detail.
We have experience working with businesses within the property sector, assisting them with their SEO, copywriting, and digital marketing. Our team understand your audience and their needs.
We understand the at the motivation driving someone to buy a house differs significantly to the motivation of someone looking to sell a home, or find a reliable property manager. The way that these different audience segments search Google, browse your website, or travel through your customer journey differ from each other significantly – and a strong SEO strategy needs to take these factors into account.
Real estate businesses face several challenges when it comes to SEO (Search Engine Optimisation). Our SEO service has been designed to specifically address these challenges, including:
The real estate industry is highly competitive, and there are a lot of companies and websites competing for the same keywords and search terms. This can make it difficult to rank on the first page of search results.
Real estate businesses often rely on local customers, so it is important to optimise their website and online presence for local searches. This includes optimising for local keywords, creating local content, and ensuring accurate business listings in local directories.
More and more people are using mobile devices to search for real estate, so it is crucial to have a mobile-friendly website that is optimised for mobile searches. This includes ensuring that the website loads quickly and is easy to navigate on mobile devices.
Real estate businesses need to create high-quality, relevant, and engaging content that can attract and retain visitors. This includes creating informative blog posts, property descriptions, and virtual tours that can help visitors get a sense of the properties being offered.
Real estate businesses need to build a strong backlink profile to improve their website’s authority and search engine rankings. This involves building relationships with other websites and creating high-quality content that other websites will want to link to.
Overall, real estate businesses face unique challenges when it comes to SEO, but by focusing on local optimisation, mobile optimisation, content creation, and link building, they can improve their online visibility and attract more customers.
SEO is a complex area of marketing that can be difficult to get your head around. Every SEO agency takes a slightly different approach to SEO and the way that they deliver their service. At BeKonstructive, we are committed to 100% transparency, and we have compiled some resources that clearly detail our approach, methods, and procedures, as well as what to expect from an SEO service.
We have linked to these resources, and we invite you to browse them or to get in touch to book a free initial consultation to discuss the specific requirements of your real estate or property development business.
We believe that knowledge is power – and that power belongs to everyone. Check out some of our educational blogs and articles below.
© 2024 BeKonstructive Marketing. BeKonstructive Marketing acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the Traditional Custodians of the lands where we live, learn and work. We pay our respects to Elders past, present and future.
