I’ve previously written about some of my fave tools and apps for making the life of a digital marketer a wee bit easier, but I thought that it was time for revised list as a lot of the apps I mentioned last time either don’t exist anymore (RIP Dollar Photo Club, *sniff*) or have had some super awesome way cool updates to make them even better!
I’ve listed some of the best tools of the trade for DIY digital marketing – they won’t always get the entire job done for you but they’ll definitely get you started. As always, I’d love to hear your feedback in the comments section below.
1. Raven Tools Site Auditor
Raven Tools have long been a membership only platform loved by webmasters, digital marketers and SEO gurus. The Site Auditor tool is a quick and simple way to run a scan on your website to discover any issues with broken links (both internal and external), meta data issues, visibility issues, issues with imagery and more.
Recently, they have made the Site Auditor Tool available to use, free of charge! You simply have to sign in with your Google Account and you’ll be able to run the scan yourself. Depending on what the results of the scan are and your level of computer and website competence, you may still need to hire a professional to fix the problems, but at least you’ll know what the problems are and how big the issue is so you won’t be overcharged by one of those dodgy SEO companies that prey on naive small business owners.
2. Facebook Boosts
Facebook have recently upgraded the amount of settings available for boosting posts – while previously, you could really only select a country, gender and age group to target your boosted post towards, there are now new, additional fields like ‘location’ which allows you to select smaller geographical areas like cities or even suburbs, as well as ‘interests’, which allows you to target people who have specific interests listed on their Facebook profiles.
An example of how you might use this feature is if you were selling Star Wars memorabilia, toys and t-shirts – you could target anyone who has ‘Star Wars’ listed as an interest in their Facebook profile.
Now, I know I have mentioned how awesome Canva is in the past, but that was before it became EVEN MORE AWESOME!! Canva is an easy way to make professional looking graphics for your website and social media channels. When it first launched, it was only available as a desktop application and did not function on mobile devices, but they have since launched a mobile app so that you can easily snap a pic on your phone, import into Canva, add some branding or personalisation and then upload straight to your preferred social platform!
4. Bit.Ly Links
A Bit.Ly account is free to create and allows you to make custom shortened URLs. There are few different platforms that do this, but what sets Bit.Ly apart from the rest is their data – each new link you create collects information relating to how many times it has been clicked on. So if you are creating a campaign and you have multiple ads – a couple on Facebook, a few that are going on email newsletters, one in your email signature etc – you can create a new Bit.Ly link for each advert and then easily see which ad is driving the most traffic to your landing page. You can then calculate ROI and adjust your budget and spend between the different ads as required.
5. Google Search Console (Formally Google Webmaster Tools)
Want to know what keywords are driving traffic to your website? Then use Search Console! Not only will it tell you how many pages on your website have been indexed by Google as well as giving you a heads up if there are any problems that are limiting its ability to be crawled and indexed, but if you navigate to ‘Search Analytics’ under ‘Search Traffic’ you’ll be able to view all of the keywords/phrases that your website has ranked for, the ranking that they received, how many impressions your received and how many people clicked through to your website using that particular keyword.
6. SEO Yoast
SEO Yoast is a free WordPress plugin that helps you ensure that the pages on your website are optimised for search. It includes a snipped editor for you to add in your metadata as well as an ‘Analysis’ area which colour codes different on-page SEO factors to help you understand how well your page is optimised.
The plugin serves as a good guide to anyone new to SEO, just keep in mind that you don’t need to have a full sweep of green dots to have a good web page. It functions as a guide, so if you would have to sacrifice some of the quality of your page or post to make the changes then just let it go. For more tips on SEO, read my ‘Top 10 SEO Tips‘ article.
I hope this list of tools helps you! If there are any that I’ve left off the list that you think should be included please let me know in the comments section below! And if you’d like some professional help with your digital marketing, give me a call on 0413 844 190 or send an email to firstname.lastname@example.org.