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In the fast-paced world of digital marketing, having the right ‘tool kit’ at your disposal can be the difference between success and being left behind. Whether you’re looking to enhance your SEO copywriting, target local SEO Brisbane, or streamline your overall online marketing strategies, a well-equipped tool kit can be your ultimate ally.

The benefits of having a robust set of digital marketing tools are multifaceted. Firstly, they provide streamlined processes, reducing the time and effort required to manage various marketing channels. From content creation to data analysis, these tools can automate tasks, allowing you to focus on more strategic aspects of your business.

Secondly, a comprehensive tool kit gives you access to crucial data and insights. Whether you’re seeking to understand your audience’s behaviour or track the performance of your Brisbane SEO services, modern tools provide in-depth analytics. This data empowers informed decision-making, enhancing the effectiveness of your marketing efforts.

Additionally, having the right tools can greatly assist in creating compelling assets. Tools designed for SEO copywriting can help you craft content that resonates with your audience, while design tools enable the creation of visually appealing graphics that align with your brand.

For businesses targeting Brisbane, having tools that facilitate local SEO Brisbane can be particularly beneficial. These can help you reach your local audience more effectively, aligning your strategies with local trends and consumer needs.

Lastly, collaborating with an SEO company Brisbane can further enrich your tool kit. Their expertise, coupled with the right tools, ensures that your digital marketing strategies are not only effective but continually evolving with the ever-changing digital landscape.

In the realm of DIY digital marketing, the right tools are more than just conveniences. They are essential components that can elevate your strategies, save time, and provide valuable insights.

Whether you’re a seasoned marketer or just beginning your journey, exploring the top 8 DIY digital marketing tools in this article can set you on a path towards more efficient and impactful marketing. Your ‘tool kit’ is waiting – it’s time to unlock its potential!

1. Semrush

Semrush is a comprehensive digital marketing toolkit that offers insights and solutions for SEO, content marketing, social media management, and more. It provides detailed analytics on website performance, keyword rankings, and competitor analysis, allowing marketers to make data-driven decisions.

With tools for SEO copywriting, backlink tracking, and local SEO strategies, Semrush supports both large enterprises and small businesses in optimising their online presence. It also offers an advertising toolkit to help with paid campaigns.

With regular updates and a strong support community, Semrush is a go-to platform for marketers looking to enhance their digital marketing strategies and gain a competitive edge.

2. Facebook Boosts

Facebook boosts provide a simple yet powerful way to amplify the reach of your content on the platform. By spending a modest budget, you can promote posts to a targeted audience, ensuring that your message reaches individuals who are most likely to engage with your brand.

This can include targeting based on demographics, interests, or even geographical location like Brisbane. The boosts not only increase visibility but can also enhance engagement rates, drive traffic to your website, and support lead generation efforts.

Whether you’re promoting a product, sharing an announcement, or building brand awareness, Facebook boosts offer a flexible and cost-effective method to connect with more people and achieve your marketing goals.

3. Canva

Canva is a user-friendly graphic design platform that allows both professionals and beginners to create stunning visuals with ease. With thousands of pre-designed templates for various content types such as social media posts, presentations, and flyers, Canva enables users to produce professional-grade designs without needing expert skills.

Its intuitive drag-and-drop interface allows for quick customisation, while a vast library of images, fonts, and graphics provides endless creative possibilities. Whether you’re a small business owner looking to enhance your marketing material or an individual wanting to make a personal project stand out, Canva offers a versatile solution for all your design needs.

4. Bit.Ly Links

A Bit.Ly account is free to create and allows you to make custom shortened URLs. There are few different platforms that do this, but what sets Bit.Ly apart from the rest is their data – each new link you create collects information relating to how many times it has been clicked on.

So if you are creating a campaign and you have multiple ads – a couple on Facebook, a few that are going on email newsletters, one in your email signature etc – you can create a new Bit.Ly link for each advert and then easily see which ad is driving the most traffic to your landing page. You can then calculate ROI and adjust your budget and spend between the different ads as required.

5. Google Analytics & Search Console

Google Analytics and Search Console are essential tools for understanding how your website performs in search and how users interact with it. Google Analytics offers in-depth insights into user behaviour, traffic sources, and engagement metrics, enabling you to tailor your content and marketing strategies accordingly.

Google Search Console, on the other hand, focuses on search performance, offering information on keyword rankings, click-through rates, and indexation issues.

Together, these platforms provide a comprehensive view of your website’s health and performance. Whether you’re working with a Brisbane SEO services provider or managing your SEO in-house, these tools offer vital data to optimise your site, enhance user experience, and make data-driven decisions to achieve your online goals.

6. SEO Yoast

SEO Yoast is a free WordPress plugin that helps you ensure that the pages on your website are optimised for search. It includes a snippet editor for you to add in your metadata as well as an ‘Analysis’ area which colour codes different on-page SEO factors to help you understand how well your page is optimised.

The plugin serves as a good guide to anyone new to SEO, just keep in mind that you don’t need to have a full sweep of green dots to have a good web page. It functions as a guide, so if you would have to sacrifice some of the quality of your page or post to make the changes then just let it go. For more tips on SEO, read my ‘Top 10 SEO Tips‘ article.

7. Google Business Profile

Google Business Profiles (formerly Google My Business) is a critical tool for local businesses wanting to increase their visibility online. By creating a profile, businesses can display essential information such as location, hours of operation, contact details, and customer reviews directly in Google Search and Maps.

The platform also supports posts, offers, and events, allowing businesses to engage with customers in a dynamic way. For those focusing on local SEO, Google Business Profiles offer invaluable insights into customer behaviour, search visibility, and engagement metrics. It’s an indispensable tool for any business looking to attract local customers and build trust in their community.

8. Unsplash

Unsplash is an online platform providing access to a rich library of high-resolution, royalty-free images. Photographers from around the world contribute their work, making Unsplash a diverse and ever-growing repository of visually stunning pictures.

These photos cover various subjects and themes, and they can be used for commercial or personal projects without attribution. Unsplash’s user-friendly interface makes it easy to search and discover the perfect image for your needs.

Whether you’re a content creator, marketer, or simply someone in search of beautiful imagery, Unsplash offers a hassle-free way to enhance your visual content.

Get in Touch:

I hope this list of tools helps you! If there are any that I’ve left off the list that you think should be included please let me know in the comments section below! And if you’d like some professional help with your digital marketing, get in touch to organise a free consultation.



  • Nura says:

    Thanks for sharing this with us

  • Franzis Karubbo says:

    I really like it when people come together and share ideas.
    Great blog, continue the good work!

  • Dimitris Kourdoupalos says:

    Very nice list, I am sure that lots of DIYers will find it useful. It should be mentioned however that although manners maketh man, the tools don’t maketh the SEO expert. In other words, having the right tools means nothing unless you know how to use them efficiently. So, to any aspiring DIY SEOs out there, study first and then look for the tools.

  • SEO Dominator says:

    Facebook boost sounds pretty awesome. It does sound even better than Google Adwords, what about the cost though? As we all know an AdWords campaign can get very expensive in the long-run. I do hope Facebook keeps the costs reasonable.

    • Bek says:

      Hi… Dominator…

      Yes, paid advertising like FB Ads/Boosts and Google AdWords can become quite expensive if you’re not doing it correctly. I guess the main thing to keep in mind is people’s intention when they see your adds – for AdWords, people are actively searching for something (as long as you are using the Search Network and not the Display network); for Facebook, they aren’t searching for something. For this reason, AdWords are better suited to services and ‘need now’ items – things like plumbers and financial services etc. Facebook on the other hand is better for ‘impulse’ or ‘save for later’ type purchases – things like clothing or restaurants. Facebook Boosts in particular are ideal for brand awareness – when you have created a piece of content that is particularly interesting or creative, boosting it to attract the attention of new users.

      I think as long as you have chosen the correct platform for the brand and message then you should be able to keep costs reasonable on either platform.

  • Annonymous says:

    Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.