It shocks me now how competitive it is when applying for a Brisbane SEO Internship. Surprisingly, I managed to join the BeKause Marketing Program at the beginning of August this year as an SEO intern, and I will be finishing my internship soon in December. At BeKonstructive Marketing, I have had complete control of my own learning outcomes, working at my own pace that completely aligns with what’s written in the internship FAQs! For the learning outcomes so far, I have created Google My Business content, performed site health audits and more for a number of organisations, all of which have been great practical experiences.
In this article, I will go over a few things I have learned during my SEO internship that surprised me, piqued my interest, and made me excited to learn more.
SEO Cornerstone Content Strategy
During my Brisbane SEO internship, I learned how to create a campaign through cornerstone content strategy. To do this, I conducted keyword research and created a keyword map for a Brisbane florist client.
I have learned the most from keyword research throughout my SEO internship. We face the danger of choosing the wrong terms without conducting keyword research, which would result in little to no traffic to our websites. Keyword research with a tool such as Semrush is important, as it helps us in not only finding popular keywords, but also allows us insights into the search intent (Informational or Commercial) for the target keywords.
Keyword Mapping and Linking
I really enjoyed learning how to track all significant search phrases that we want our sites to rank for, and how that is made easier with the use of keyword mapping. Keyword mapping establishes a hierarchy of subjects, subtopics, and sub-subtopics to guide the creation of cornerstone content. This is a fundamental approach to getting started with SEO, and it’s what we should do frequently to continually add fresh keywords to the website to gain additional traffic.
SEO On-Page Optimisation
On-page Optimisation refers to all measures that can be taken directly within the website to improve its position in the search rankings, which is something I enjoyed the most during my SEO Internship in Brisbane. Semrush’s Site Audit and On-page SEO Checker are some of the examples of the tools I learned to use to improve on-page optimisation.
Through my internship, I now understand that On-page Optimisation is essential for SEO since it assists Google in determining the purpose and relevance of each piece of content on your website.
Run an SEO site audit to uncover the highest-priority technical issues. This kind of website audit evaluates a website’s usability such as page load speed, internal links, external links, and other SEO Ranking Factors. The key takeaway here is that conducting regular website audits can provide you with opportunities to improve the user experience!
On-Page SEO Checker
On-Page SEO Checker provides in-depth analysis to determine whether pages are optimised and if there are any SEO errors. This measure includes the backlink ideas, SERP Features Ideas, Content Ideas, Technical Issues, and User Experience. On-Page SEO Checker simplifies the process of improving a website’s SEO by giving a well-organised list of actions to take in order to enhance landing pages on a website.
SEO Blog Articles
Throughout my SEO internship in Brisbane, I realised that content is essential for SEO as, without it, search engines will determine that you don’t have content relevant to your target search terms on your website. There are some SEO tips for optimising your blog articles with some critical elements like to do keyword research through analytical tools like SEMRush. To have a successful blog article, it is important to use focus keywords throughout the blog article, internal and external links.
Consistent Focus Keyword
The focus keyword is basically referring to the exact word or phrase that we want to rank highly for when people search in Google. When your website features content focused on this keyword, your webpages show up higher in Google’s search results when people search for that particular keyword.
Internal links refer to any link from one page of your website to another page on your website. This makes your readers spend more time reading content on your website, learning new information, and becoming more familiar with your products and services.
External links refer to a link from a website other than your own. External links have a greater impact on search engine rankings than internal links because they are valued by search engines as external votes of confidence/popularity in a web page. However, external links are only valuable if they are from trustworthy and topically relevant sources.
If you are a soon-to-be or recent marketing graduate in Brisbane who wants to get some practical experience through an SEO Internship, please feel free to apply today.