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SEO for Real Estate Agencies.

BeKonstructive Marketing specialise in SEO for real estate agencies, property developers, and property managers.

Our team have been partnering with businesses in the real estate and property industry for the past decade. During this time we have gained experience and have a solid understanding of the unique challenges that real estate businesses face when it comes to SEO services and optimising their digital presence to perform better in Google.

As a real estate agent, your customers are very driven by location and geography – which means that your local SEO needs to be strong. Your prospective clients are also looking for a real estate service that is trustworthy and reliable – so you need to have a strategy for generating consistent positive business reviews, and for managing your brand reputation online. And finally, they are looking for a business that provides an amazing customer experience – so your website copywriting needs to convey your experience, knowledge, processes and past performance, while also being optimised for relevant keywords.

Successful SEO for businesses in the property industry needs to consider much more than just backlinks and off-site SEO tactics:

  • You need to rank for location-based search phrases as well as phrases related to your core services.
  • You need to be managing your reviews to make sure you are getting the right reviews on the right platforms – consistently.
  • You require high-quality website content that both addresses the audience’s needs while also being optimised for relevant search terms.
  • You need to be producing regular thought leadership content that is kept up to date as the market shifts.
  • You need a technically sound website that is fast, secure, user-friendly and accessible.

BeKonstructive Marketing’s Brisbane SEO specialists understand all of these requirements and have crafted our SEO packages to address all of these needs and more. We take a content marketing approach to all of our SEO services which means we look not only at how well your website performs in Google, but also how well your website converts traffic into customers.

We do this by building out the content on your website to address the needs of your customers first. We consider the content from a marketing perspective, making sure we answer their questions and provide them with all of the information they need to convert. We then layer our optimisation over the top of that, ensuring that we are targeting the right search terms to bring in your ideal clients.

Request a copy of our SEO packages for real estate agencies or get in touch to discuss our approach to SEO in greater detail.

Download our SEO Packages

Why Choose BeKonstructive Marketing for SEO:

1

Real Estate Experience

Our team have experience working with both independent real estate businesses as well as franchise owners. Our SEO campaigns have been successful for agencies all throughout Australia - and we are more than happy to share those results with you. We know the amount of work that is required, the approximate timeframes to see results, and the types of challenges we can expect to come up against for your SEO campaign.
2

Content First Approach to SEO

Our SEO campaigns start with keyword research and an audit of your website content. We make sure that you are targeting relevant search terms, and that your website content is addressing the needs of the user. We build out the pages and content on your website to target specific terms, and then we start to build authority for those pages through backlinks and other SEO strategies.
3

No Corner-Cutting

SEO is slow and methodical. We like to think of it as an investment in your business, as your website traffic grows and compounds month-on-month. All of our SEO activities are in line with best practice SEO methodologies, and we do not engage any corner-cutting or 'black hat' tactics that almost always result in more harm than good.
4

Brisbane Team

All of our team are located in Australia, with 90% of us being located in our Brisbane head office. You are more than welcome to drop in and meet the team at any point, and to learn more about our SEO processes. We do not outsource any work overseas, and all of our team members follow strict data security policies and procedures.
5

100% Transparency

We are committed to providing 100% transparency for the work we do for you and the results that we achieve. SEO is complex and the reporting can be confusing - so we take the time to explain the different metrics that we report on, and why. We make sure you understand how your investment in SEO tracking at any given time.
6

No Lock-in Contracts

We work on a month-to-month basis, allowing you the freedom and flexibility to scale up or down as you require. We understand that circumstances change, and so we don't use lock-in or fixed term contracts. Our team will discuss timelines and expected results with you before the campaign begins, and if the campaign is not meeting your expectations you can cancel your service at any time.

Our Real Estate and Property SEO Experience

We have experience working with businesses within the property sector, assisting them with their SEO, copywriting, and digital marketing. Our team understand your audience and their needs.

We understand the at the motivation driving someone to buy a house differs significantly to the motivation of someone looking to sell a home, or find a reliable property manager. The way that these different audience segments search Google, browse your website, or travel through your customer journey differ from each other significantly – and a strong SEO strategy needs to take these factors into account.

Some of the real estate and property businesses we have worked with recently include:

“

"Our business engaged BeKonstructive Marketing to assist with copywriting services for company publications. I am so impressed with the content they are providing. The articles are clear, powerful and interesting. From the beginning, BeKonstructive had an intuitive understanding of the club and our core values and messages, which are portrayed professionally and expertly in their content. Their communication is first class with an exceptional turnaround time. We couldn't be happier with the services provided and will continue to enjoy a great working relationship with the team."

Property ClubDanielle

SEO Challenges for Real Estate Agents.

 

Real estate businesses face several challenges when it comes to SEO (Search Engine Optimisation). Our SEO service has been designed to specifically address these challenges, including:

High competition:

The real estate industry is highly competitive, and there are a lot of companies and websites competing for the same keywords and search terms. This can make it difficult to rank on the first page of search results.

Local search optimisation:

Real estate businesses often rely on local customers, so it is important to optimise their website and online presence for local searches. This includes optimising for local keywords, creating local content, and ensuring accurate business listings in local directories.

Mobile optimisation:

More and more people are using mobile devices to search for real estate, so it is crucial to have a mobile-friendly website that is optimised for mobile searches. This includes ensuring that the website loads quickly and is easy to navigate on mobile devices.

Content creation:

Real estate businesses need to create high-quality, relevant, and engaging content that can attract and retain visitors. This includes creating informative blog posts, property descriptions, and virtual tours that can help visitors get a sense of the properties being offered.

Link building:

Real estate businesses need to build a strong backlink profile to improve their website’s authority and search engine rankings. This involves building relationships with other websites and creating high-quality content that other websites will want to link to.

Overall, real estate businesses face unique challenges when it comes to SEO, but by focusing on local optimisation, mobile optimisation, content creation, and link building, they can improve their online visibility and attract more customers.

Request SEO Pricing

Learn More About BeKonstructive and SEO:

SEO is a complex area of marketing that can be difficult to get your head around. Every SEO agency takes a slightly different approach to SEO and the way that they deliver their service. At BeKonstructive, we are committed to 100% transparency, and we have compiled some resources that clearly detail our approach, methods, and procedures, as well as what to expect from an SEO service.

We have linked to these resources, and we invite you to browse them or to get in touch to book a free initial consultation to discuss the specific requirements of your real estate or property development business.

Get in Touch

SEO Resources:

Beginners Guide to Understanding SEO
Getting Started with SEO: The BeKonstructive Approach
Local SEO for Business Owners
How Long Does SEO Take? An Explanation
Why Fresh Content is Critical for Your SEO Campaigns
3 SEO Red Flags You Should Be Aware Of

SEO Resources.

We believe that knowledge is power – and that power belongs to everyone. Check out some of our educational blogs and articles below.

SEO and content marketing for maximum impactContent MarketingSEOIntegrating SEO and Content Marketing for Maximum Impact
October 14, 2024

Integrating SEO and Content Marketing for Maximum Impact

SEO and content marketing are two of the major pillars of any digital marketing strategy worth its salt, and just like with donuts and jam, these two things work best…
Harry Fritsch
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Why Doesn't My Website Rank in GoogleSEOWhy Doesn’t My Website Rank in Google?
August 14, 2024

Why Doesn’t My Website Rank in Google?

The Number One Reason Your Website Isn’t Ranking in Google Revealed If you’re wondering ‘why doesn’t my website rank in Google?’, then you're not alone. As a Brisbane digital marketing…
Bek
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SEO FoundationsCase StudiesSEORebuilding SEO Foundations: Client Journey to a Stronger Website
May 24, 2024

Rebuilding SEO Foundations: Client Journey to a Stronger Website

We pride ourselves on being proactive SEO consultants in Brisbane, always focusing on the long-term success of our clients. One of our clients in the travel industry is preparing to…
Bek
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Building Backlinks - slow and steady wins the raceSEOBeKonstructive’s Approach to Backlink Building: Slow and Steady Wins the Race
May 16, 2024

BeKonstructive’s Approach to Backlink Building: Slow and Steady Wins the Race

This week, during a client meeting, an interesting topic came up: backlink building. Our client was intrigued by the fact that we have built thousands of backlinks for their website…
Bek
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