Effective local SEO for Brisbane business owners can make a huge difference in their visibility within the surrounding community. It gives your business the boost it needs to break through the noise and establish itself as a trusted force amongst locals.
While local SEO can certainly transform your business’ fortunes, wrapping your head around exactly how it can help can feel a bit overwhelming. Thankfully, if there’s one thing that BeKonstructive Marketing love doing, it’s helping local Brisbane businesses find digital success. So today, we’re going to break down everything you need to know about local SEO and how it can help your business shine through in a major way.
The Value of Local SEO
Let’s break it down. If regular Search Engine Optimisation (SEO) is the process of optimising your website so that it ranks higher in search engines for targeted keywords, then local SEO is achieving the same, but for targeted localised keywords.
For many local Brisbane businesses, this is the best path to take in order to increase your visibility online. The goal of local SEO is to have your business presented to any users who are searching for your services within their immediate area.
The competition in your local community is always going to be less intense than if you try to rank for broader search terms. This doesn’t mean that local SEO always yields immediate results, but the rewards are certainly worth the time and effort. To reach the top of Google’s result pages for local search terms, you need to combine strategic thinking with creative solutions. Thankfully, at BeKonstructive, we have you covered in both departments.
Maintain Your Google My Business Listing
One of the key ranking factors behind strong local SEO is having a well-maintained and up-to-date Google My Business listing. This is because having a detailed and accurate Google My Business listing will go a long way towards helping your business perform better in localised Google searches.
While many Brisbane businesses have a profile on GMB, they too often neglect to get the most out of this platform. It’s not uncommon to find local businesses have GMB profiles with outdated phone numbers, addresses, and open hours. Not only does this confuse your potential customers, but your business will also be penalised by Google for having a half-complete or inaccurate profile.
Maintaining your Google My Business listing is one of the most effective ways to improve your local SEO. To find out more about how to take your GMB profile to a new level, be sure to read our blog 4 Ways to Optimise Your Google My Business Listing.
Other Important Ranking Factors for Local SEO
While having a comprehensive Google My Business listing is one of the most important ranking factors in local SEO, there are other steps you can take to help you rise to the top of Google’s local search result pages.
Targeting Local Search Terms
Optimising your website’s written content to target local search terms will help Google point local customers in the direction of your business. Typically, when users look up location-based search terms – i.e. “Newstead Flower Shop” – they are looking for a business that is conveniently nearby. Therefore, if you own a flower shop in Newstead, you have a strong chance of ranking for this search term as long as your content zeroes in on the fact that you offer those services within that location.
Generate (Legitimate) Reviews
Circling back to Google My Business for a moment, Google is going to look favourably upon local businesses with lots of positive reviews on their listing. But a word of caution: don’t try to game the system by submitting a bunch of fake reviews and hoping that you can get away with it. Because you can’t and it will actually hurt your business’ chances of ranking. Instead, set up organic ways for your customers or clients to submit reviews so your business can get the boost it needs.
A Link to Success
Sprinkling relevant links throughout your website will create a healthy ecosystem where your various webpages will be speaking to each other and to other websites through the use of internal and external links, respectively. This will help your website rank higher for local searches.
On that note, to find out more about how to improve your local SEO game, give our blog “Why Improving Your Local SEO Strategy is Beneficial for Your Brisbane Business” a read!
Expert Local SEO Services for Brisbane Business Owners
BeKonstructive Marketing are a specialist SEO company in Brisbane that is passionate about helping Brisbane businesses enhance their online presence. If you are a Brisbane business owner looking for a sharp, creative, and effective local SEO strategy, contact our team today!