What is Included:
SEO blog articles are light, easy-to-consume articles that are great for engaging your audience. They are 600-700 words in length and are search engine optimised ensuring that they perform well in Google. The articles will usually have a catchy title and tag line which hooks users in, making them curious to read more.
If the article is predominantly for use on social media platforms then we often use titles such as “5 Things You Never Knew About <X>” or “3 Ways to Improve Your <X>”. If the article is more for SEO purposes then we may frame the title as a question such as “What is <X>?” – people often type questions into Google when researching a new product or service, and having content on your website that answers their question can help you rank at the top of search results.
The catchy title draws users to your website where you can then build brand awareness, lead them to your product or services pages, or sign them up for your e-newsletter.
Google favours websites that have fresh content added to them regularly, so our SEO blog articles can be a great way to keep your audience engaged while also keeping Google happy.
You can have as much or as little input in the blog topic as you would like. Once you have placed your order, you will be sent a questionnaire form to fill out – you will be able to provide a specific title or topic for the article, or provide a loose theme or keyword that you would like the article to target. Alternatively, you can give us complete creative freedom – in this case, we will do some keyword research and look at what other people in your industry are posting about, and come back to you with a few options to choose from.
Once you have approved the title and overall theme of the blog article, we will do all of the research, draft the article and source a royalty free stock image. You will be sent the article to approve – we include 2 rounds of minor changes*. Once final approval of the article has been given we will send you the finalised article to be loaded to your website including all meta data, alt tags and other relevant SEO information.
Single and double blog articles have a turn-around time of 1 week, although this will vary depending on how quickly we receive topic/title approval and draft feedback. Bundles of 4 or more articles have a production time of 1-2 weeks, also dependent on client approval and feedback times. Production time-frames start as soon as we have received full payment and completed questionnaires.
*A minor change to an article includes adding or removing additional information or changing a point of view. It does not include changing the entire theme or topic of the article as you will have already approved the title and theme before we start writing. Any typos and grammar mistakes are fixed at no additional cost and are not considered to be one of your included rounds of changes.