What is Content Marketing?
Content marketing is a form of marketing that focuses on building relationships with your customers or clients. It uses different forms of media such as text, image, video and audio to connect with your audience. The message that content marketing focuses on is not promotional; rather, it focuses on telling your story, building trust and establishing your brand or business as an industry thought leader.
Content marketing attracts customers that are passionate and loyal to your brand. It attracts the types of customers that advocate on your behalf, that live and breathe your brand and who will go out into the world and tell everyone how much they adore you. It is ideal for brands and businesses who want to build a cult following and who have strong values that their customers can identify with.
If this sounds like your brand then get in touch with BeKonstructive Marketing to find out how content marketing can help your business grow.
BeKonstructive Marketing offer content marketing services in two formats:
- Recurring month-to-month services such as social media management, email marketing, blogging etc.
- Project or campaign-based services where we pull a number of different platforms together to achieve a goal outcome over a set period of time.
We also offer set-ups, training, workshops and consultation services which are ideal for start-ups and business owners who want to run their own content marketing activities but who just require a little bit of help to get up and running.
In addition to content marketing services, we also provide our clients with some digital marketing support such as SEO services, Google AdWords, Facebook Ads, website development and website management. We provide these services so that you can keep all of your digital marketing activities with one team.
If you would like more information about any of our services, or if you would like to book a free consultation to discuss whether BeKonstructive Marketing are a good fit for your brand, please get in touch on 0413 844 190.