Measuring SEO results requires us to look at two core metrics:

• rankings / positions for your chosen search terms or phrases
• your overall organic website traffic

We need to measure BOTH of these metrics to know if we are achieving results and ensures we are driving relevant traffic to your website.

For example, it doesn’t matter if we drive more traffic to your website if that traffic is searching for terms that are not relevant to your business.

It also doesn’t matter if we get you onto the first page of Google for a keyword if no one is actually searching for that keyword.

Reliable SEO reporting should show you how your chosen keywords are performing or ranking, AND how much additional traffic the improvement in ranking has generated for your website.

There are additional metrics that you might also want to track such as bounce rate, page views, time on page, SERP visibility, click-through-rate, backlink profile, page speed and page health. But organic traffic and keyword ranking are the two most important ones.

Prices for SEO Brisbane vary significantly throughout Brisbane, Australia, and the world. There is no standard benchmark of pricing, and as most customers don’t fully understand the work that is involved in SEO campaigns, it is hard to know if you are getting good value or not.

We offer three Brisbane SEO packages – Starter, Growth and Complete, with pricing starting at $1000 ex gst per month. You can request a copy of our SEO brochure here which outlines the package inclusions and pricing in detail.

Our SEO pricing is based on our hourly rate. We provide transparent monthly reporting and timesheets to show you how we have allocated our time throughout the month, and the activities we have completed.

How long your SEO campaign will take depends on a number of factors:

• A new website on a new domain name is going to take a lot longer to rank than an established website on an established domain name
• How competitive your industry or keywords are. If your competitors are all investing in SEO, it is going to be more difficult to get you ranking than if you’re the first person in your industry investing in SEO
• Selecting niche keywords can also make a difference. It is easier to rank for the search term ‘Brisbane SEO Services’ than it is to rank for ‘SEO Services’

When you partner with us for your SEO services, we will give you some timeframe estimates based on:

• The SEO package you select
• The age of your website and domain name
• How competitive your keywords are

We will work with you to create a keyword list that has a mix of keywords that range from easy through to competitive. This ensures that we are able to get you some initial results and traffic while we work on the harder, more competitive terms. Learn more here.

SEO is an on-going monthly service.

If you operate in an industry that is not very competitive or are targeting niche keywords, you might get away with being ad hoc with your SEO efforts. If you’ve got good content and add new content to your website every month, you’ll find it easy to hover around the first page of Google.

But if you are in a competitive industry where other businesses are also investing in SEO services then you will find that if you stop or pause your SEO efforts for too long, you’ll lose your rankings in Google.

If you have good content that performs well, the decline of your Google rankings will be a slow transition. If you’re having cash flow issues and have to stop or reduce your SEO services for a month or two, you will likely see some decline. But it won’t be overnight, and it will be something you can recover from.

If you’re uncertain which SEO package will suit you the best, we can help you decide.

We’ll talk to you about your budget and the ROI you need to see from your SEO Campaign. We’ll also do some competitor and keyword research for you. Based on that research we’ll outline the results you can expect to see from each monthly package so that you can make an informed decision.

SEO is a competition. If other businesses in your industry are spending 20 hours on their SEO each month, you will not outrank them by

spending 2 hours each month.That is why we always start the SEO process with competitor research. It allows us to determine what SEO activities they are doing, and what we will need to do to beat them.

We’re transparent about our approach to SEO. We take a very content focused approach. While there are thousands of different criteria that form part of Google’s algorithm, most of them can be categorised into one of three areas:

1. Website Health (load speed, mobile responsiveness, broken links, functionality, usability etc.)
2. On-page Content (relevance of content, quality, quantity, freshness, formatting, readability etc.)
3. Off-page (backlinks, social sharing, brand mentions, directory listings, referral traffic etc.)

A lot of SEO companies focus solely on the third area – off-site link building. But it isn’t enough. If you don’t have quality content to support the links, Google will eventually see through this tactic. Learn more about our SEO approach here.

The software that we use for our SEO services tracks all our keywords for us and sends us weekly and monthly reporting data.

Checking Google yourself for your website rankings is not a reliable way to test where you currently rank. Our software gathers all of the data from each user and averages it out.

This gives us a much clearer and accurate picture of how you are performing in Google than any manual human-based testing can provide.

Google’s algorithm incorporates computer learning to help determine how to rank website pages. Computer learning looks at how you as a user engage with different websites throughout the internet, and adjusts your search results accordingly.

For example, you and your friend could be sitting next to each other and type ‘Brisbane SEO Specialist’ into Google at the exact same time.

You will find that only 50-60% of the results on the page are the same for both of you. If you prefer to watch video content then videos will rank higher for you.

If your friend prefers to read articles, then Google will feature more articles than videos for them.

Local search refers to location based searches, especially those with a small geographical area such as a suburb, neighbourhood, shire or council area. Some examples would be ‘Fortitude Valley SEO company’, ‘Morton Bay Florist’ or ‘best Aspley café’.

Local search provides some of the easiest and highest converting keywords for small local businesses to target in their SEO. Local search SEO campaigns help drive potential customers who are ready to buy to your business.

Our Starter SEO campaigns focus on local search terms to help generate ROI for your search campaign as quickly as possible. You can learn more about local SEO in some of our recent blog articles below, or request a copy of our SEO packages and pricing brochure here.

• Why Improving Your Local SEO Strategy is Beneficial for Your Brisbane Business
• Leveraging Local SEO

Yes we do!

We have a some SEO Brisbane clients that we currently provide SEO services for who would be happy to provide a reference for our services.

We understand that SEO is a confusing area and that a lot of business owners have been burnt by SEO providers before. We proudly provide a transparent SEO Brisbane service with clear communication and reporting. We will happily put you in touch with some clients who will provide references for our service.

We take a content-first approach to SEO. This means that the strategy for your SEO campaign is going to revolve around creating the best possible content or copywriting.

Having the best content or information in relation to the user’s search term or phrase is the best way to get to the top of Google. For that reason, the copywriting on your website has to be amazing. It needs to tick all of the boxes for quality, uniqueness, readability, quantity and more.

It doesn’t matter how many backlinks you build to our site, or how healthy your website is. If you only have a couple of paragraphs about the search term on your website, you’re not going to stay on the first page of Google for very long.

Check out our blog article ‘The Importance of SEO Copywriting Services’ to learn more about the relationship between copywriting and SEO.