In this digital age, having some sort of social media presence and activity for your business is considered a must-have for brand building. Social networks can function as a megaphone to amplify your brand’s voice in order to reach new and highly-targeted audiences. It is an easily accessible and cost-effective way to get the word out about what you have to offer because that’s where people are! It is no surprise that social media is a powerful tool but it does come with many challenges so it’s important to invest time and resources into it.
Recognition Through Imagery
When setting up your social media accounts, take it one step further and incorporate your brand into anything and everything visual! Branded templates are easily-modified content designs that become the blueprint when creating content for any use, whether it’s digital or print. Graphic design platforms such as Canva, We Brand and Frontify offer services to craft templates tailored for your business.
By sharing content that is consistently on-brand with your visual identity, followers can instantly recognise your brand by relating visual elements directly with your business. Brand awareness and recognition in the digital world doesn’t necessarily translate to sales, but it does reflect active engagement of the consumers you want to reach!
Image shows an example of @Reason To Thrive’s Instagram feed and their branded templates.
As much as you want to come across as professional and that you mean business – it doesn’t have to be boring! Creating content that incorporates your brand’s tone of voice is a unique way to advertise your best self and what you have to offer to your audience. Imagine your brand as a real person and bring them to life – what do they sound like?
Your brand ‘voice’ should align with your brand values – whether you value sustainability, the latest technology, supporting small business, professionalism, creativity or connectivity – the language that you use in your social media content should reflect those personality traits and values.
Sharing Your Brand Story
At its heart, we all have a story to share. Passionate consumers love nothing more than to hear about the ‘why’ of what you do and how you do it. Brand storytelling is achieved by cultivating meaningful and personal connection with consumers by being authentically YOU! It extends from your website to each social media post and to every interaction with your followers.
An authentic brand story is one that delivers true value thus creating an emotional connection with its consumers to build loyalty. Your story is about who you are, why you do it and how you will choose to write the rest of the chapters to come.
Use Social Media to Build Brand Awareness
Tackling the digital realm can be daunting at first but don’t let it get in the way of getting the word out about your brand and what you have to offer! A combination of time, thought and sincerity behind each social media post can ensure that your brand stands out brightly amongst the many.