So, your amazing small business needs some equally amazing social media. In today’s digital world, having a strong social media presence is an essential part of developing your outward facing brand and being a reputable source of information.
However, managing your social media can be a daunting task for those already juggling multiple work/life roles. Developing a strong content strategy with clear goals, boundaries, and resources is a great way to optimise your social media so that it works for you (and not the other way around)!
Let’s talk about social media management
Social media management covers strategy and content planning for the various social platforms. Proactive management of your social media channels ensures that the decisions you make on your socials are always led with intention rather than stress or panic.
The reason why this is such an important skill to hone as a small business owner is that it allows you to increase engagement, expand your audience, and develop reputability.
Build an identity
The world of products and services can be extremely overwhelming, and social media is where we go to put a face to the name. However you want to appear online – formal, friendly, funny – this strategy should be in line with how you want people to view your brand. Show your audience that you are a brand that is capable of authenticity and connection.
Understanding your tone of voice and visual identity will make it infinitely easier to post consistently and strategically. Develop tools for yourself like checklists, templates, and word banks to make posting easier and then don’t be afraid to get creative.
Pick your battles
This is a really simple way of saying you probably don’t need a TikTok account to be successful. When it comes to social media channels, less is more. A good starting point is one or two platforms where you know your target audience can be found.
Make sure this is manageable and don’t overdo it – burnout is all too real in the digital sphere.
Create content that is worth your time and choose social platforms that are relevant to your business and that will contribute to your growth. Quality over quantity, people!
Be authentic and have fun!
Gone are the days of omniscient social media brands that have no grounding in reality. Professionalism can still be achieved while talking to people like they are real people. Being honest about your wins and your struggles, and connecting with people is the greatest thing about social media.
So, try new things and try to find joy in creating content online. Creating content that you yourself would enjoy is a great place to start; not only will you enjoy this process more, people will respond better to content you obviously connect with.
Manage your social media for you
Here’s the thing, a well-managed social media presence should ultimately serve you, your business, and your goals. Have a clear outline of your boundaries, how much time you want to spend on it and try your best to have fun with your content.
Manage your social media in this way and you will be ensuring your brand a strong, reputable, and credible online presence that is something you can be proud of.