In the dynamic world of digital marketing, a well-structured, secure, and engaging website forms the bedrock of your business’s online presence. As a leading digital marketing agency, BeKonstructive Marketing understands this better than anyone.
Our team not only specialises in offering content marketing strategies, but also provides vital guidance on ensuring your WordPress website’s security. In today’s interconnected digital landscape, a secure website not only protects your business but also builds trust with your customers, further strengthening your digital marketing efforts.
In this article, we’ll delve into the essentials of WordPress website security, providing you with a ‘101 guide’ that offers practical steps to safeguard your digital presence.
4 Quick Steps for securing Your Website Against Attacks
The best thing about the WordPress platform is the fact that it is open-source – this means that it is not only free to use, but that a community of hundreds of thousands of people around the world are constantly developing new tools, functionalities, and plugins that can be easily installed onto a website (often for free) with a click of the mouse. However, this means WordPress is at a higher risk of security threats and attacks – because the source code is readily available, those who are inclined to do so, can download it and look for holes or soft-spots through which they can enter your business’ website.
But never fear! There are some simple steps that you can take as a website owner that can drastically reduce the chances of your website getting infiltrated and increase your WordPress website security.
Why do websites get hacked?
There are few different reasons why websites get hacked – sometimes it is just for the fun of it but often it is to exploit the website’s resources. E-commerce websites along with websites that have large databases of users and sites that generate large quantities of traffic are more at threat of being hacked. This is because the attacker wants to steal your user database or redirect your large quantities of website traffic to their own websites.
Why Should I Keep on Top of My Website Security?
There are number of reasons to keep on top of your website security. The first one is so that your site doesn’t get stolen – recovering it can be quite costly, especially if you have to rebuild the site from the ground up.
The second really important reason is your SEO. Having a hacked website can damage your site health, and if it is being used to send out spam or malware, then Google will block it from appearing in the search results. And even if you do recover your site, if it was left hacked for too long, then Google may have blacklisted your domain name completely – making it very difficult (and very expensive) to regain the previous rankings and positions you held in Google.
What can I do to stop the attacks?
You cannot stop the attacks. The best you can do is protect yourself against the attacks and make it harder for them to penetrate your site. I have outlined my top 4 steps for protecting your WordPress website against security attacks below:
- Secure Username and Password – One of the most fundamental but frequently ignored principles of digital security is creating both a secure username and password. If your username is ‘admin’, the title of your business, or your personal name, then you’re already exposing yourself to potential threats. As part of the broader Brisbane digital marketing landscape, we encourage you to modify it immediately, reinforcing your first line of defence.
- Update Your Plugins Regularly – When working with WordPress, you’ve probably noticed a small orange circle with a numeral, indicating updates next to ‘plugins’ or ‘updates’ tab in the left sidebar. This signifies that there are plugins on your site that require an update. Software developers consistently patch vulnerabilities, offering updated versions of plugins. As a leading digital marketing agency, we suggest updating your plugins promptly upon their release to minimise weaknesses in your website security.
- Backup Your Website Frequently – A sound strategy that we adopt in our Brisbane SEO services is to backup your website every time you make significant updates. If your website gets compromised, the fastest and simplest way to recover is by deleting the compromised site entirely and reloading your off-site stored backup. This only works if the backup was created before the infiltration. We endorse Backup Buddy, a convenient plugin, but you can also perform a full backup through your cPanel, FTP or by liaising with your hosting provider
- Leverage Security Plugins – The market offers a broad range of security plugins with varying capabilities. Some can modify your login URL, moving it away from the default ‘/wp-admin’ to something unique only you’re aware of. Others can block IP addresses or halt failed login attempts, securing your site from brute-force attacks. Installing these plugins is particularly advisable if you’ve experienced similar attacks in the past.
Maintaining your website’s security should be an integral part of your digital strategy. By following these steps, you can ensure the security of your site and your online presence, proving to your customers that you are a reliable, professional digital marketing agency or provider of Brisbane SEO services.
Contact BeKonstructive Marketing
BeKonstructive Marketing provides a range of digital marketing services for businesses of all shapes and sizes. If you would like to make use of our services, or if you have any questions, contact us today!