Our Social Media Management Packages
We customise every package to fit your business, but here are three starting points to help you compare.
How Much Does
Social Media Management
Cost?
If you’ve landed here, chances are you’re wondering what does social media management actually cost in Australia? The truth is, it depends – but we know that’s not a very helpful answer when you’re trying to set a budget.
That’s why we’ve put together some sample social media packages and pricing below. These give you a realistic idea of what to expect, while showing you exactly what’s included. Every business is different, so we’ll work with you to create a package tailored to your goals, budget, and resources.
Scroll down to explore our sample packages or get in touch for a custom quote.
Starter PackageSample Package
$ 960
Per Month- 1 platform (LinkedIn, Facebook, or Instagram)
- 8-10 posts per month (static + captions)
- Basic scheduling and publishing
- Monthly performance report
- Email Support
Best for: small businesses wanting consistent posting without the stress of DIY.
Growth PackageSample Package
$ 1,800
Per Month- Up to 2 platforms (LinkedIn, Facebook, Instagram, or TikTok)
- 12-16 posts per month (mix of static, reels/shorts, and carousels)
- Social listening, hashtag and keyword research
- Community management (30mins per week)
- Monthly strategy call and reporting
Best for: businesses that wan measurable growth and stronger community engagement.
Premium PackageSample Package
$ 3,120
Per Month- Up to 3 platforms
- 20+ posts per month (static, video, carousels, reels/shorts)
- Content calendar planning + creative strategy
- Community management (1 hr per week)
- Paid ads management (optional add-on)
- Advanced reporting + insights workshop
Best for: growing businesses wanting a complete, end-to-end management solution.
Not sure which package is right for you? Let’s chat about your goals and design a package that makes the most of your budget. Get in Touch
Why Choose BeKonstructive
When it comes to outsourcing your social media, you want more than just posts going out on schedule – you want a partner who understands your goals, your industry, and your audience.
Experience that Counts
With over 12 years supporting SMEs, NFPs, and agency partners, we know how to build strategies that deliver results.
Tailored to You
No two businesses are the same, and neither are our packages. We’ll customise your social media plan so it fits your budget, goals, and internal resources.
Results You Can Trust
We’ve helped clients grow their communities, generate leads, and boost brand visibility — and we’re proud to share those wins in our case studies.
Human-first Approach
Social media is about building relationships. We focus on creating content and engagement strategies that spark conversations and connect you with your audience.
Quality Work
“As a sole trader, I was honestly pretty overwhelmed and not a tiny bit daunted by the whole social media marketing thing when I first spoke to Bek at BeKonstructive. Bek, Caitlin and the team did such a fantastic job at making the whole process as easy as possible, and they were endlessly patient with me! They really took the time to understand my business and helped me build a presence that actually feels like me.”
Sam Sellwood, Head Strong Workplaces
Watch: How to Save Money on Social Media
In this short video, we break down practical ways to get the most value from your social media budget – whether that means choosing one platform, repurposing content, or combining in-house efforts with external support.
Factors That Influence the Cost of Social Media Management
If you’ve ever compared social media packages online, you’ve probably noticed the price range is… wide. From a few hundred dollars per month to several thousand, it can be hard to know what’s fair. The truth is, social media management pricing varies because no two businesses need exactly the same thing.
Want a step-by-step guide to defining your goals and knowing exactly what to ask for? Read our article: What to Know Before Requesting a Social Media Package Quote.
Here are some of the key factors that affect the cost:
Number of platforms
Managing one platform (say, Instagram) is very different to managing three or four. Each channel requires unique content, formatting, and optimisation.
Content volume and type
A package with a handful of static posts is faster and cheaper than a package that includes carousels, reels, and short-form videos. The more creative formats you include, the higher the investment.
Community engagement
Some businesses just want posting; others want their comments and DMs actively managed. Factoring in engagement and moderation increases the time and cost involved.
Level of strategy and reporting
Basic scheduling can keep your accounts active, but if you want detailed strategies, performance analysis, and optimisation, that adds additional hours.
Paid ads management
Your advertising budget sits outside of package pricing, but many clients also choose to have us manage campaigns alongside organic content. This can be bundled into larger packages.
Tip: If you’re on a smaller budget, it’s better to focus on one goal or one platform and do it well, rather than spreading yourself too thin.
Frequently Asked Questions About Social Media Packages and Pricing
What’s the average cost of social media management in Australia?
Most businesses spend anywhere from $1,000–$5,000 per month on social media management, depending on the number of platforms, posting frequency, and level of strategy. Smaller packages sit at the lower end, while fully managed, multi-platform strategies sit higher.
Can I start small and scale up later?
Absolutely. Many of our clients start with a single platform and a light package, then expand once they see results or their budget grows. Social media works best when it’s sustainable, so we’ll help you build a package that fits now – and grows with you.
What's included in your social media packages vs what's extra?
Our packages cover the essentials: strategy, content creation, scheduling, reporting, and (in higher tiers) engagement. Add-ons like paid advertising, influencer management, or advanced creative production (e.g. video shoots) can be included if you need them, but they’re quoted separately.
💡 Not sure what you actually need? Download our free Social Media Support Checklist to help guide your thinking. It walks you through key questions around content creation, branding, posting frequency, engagement, reporting, and approvals. This way, you can approach any provider – including us – with clarity and confidence, ensuring you only pay for what genuinely supports your goals.
How quickly will I see results?
Social media is a long game. You’ll usually see early improvements in engagement and consistency within the first month. For brand awareness and lead generation, we recommend committing to a strategy for at least 6-12 months to see real impact.
Social Media Management Packages, Costs and Pricing
In Australia, social media management can cost anywhere from $30 to $350 per hour, depending on whether you engage an overseas service, a local freelancer or a marketing agency.
And a monthly social media package can range between 5 hours and 50 hours, depending on how many posts, on how many channels, and what level of audience engagement you require.
Social Media Pricing: Where to Start
If you’re starting to explore the idea of engaging external help for your social media, the very first step isn’t about comparing packages or scrolling through pricing pages.
It’s getting crystal clear on what you actually need help with.
Social media management means different things to different people. For one business, it’s as simple as “can you just post the content I’ve already written?” For another, it’s “I need someone to come up with the strategy, generate ideas, create the content, post it all, and handle comments too.”
Both are valid. But they’re wildly different in terms of time, expertise and cost, which means that it is essential to understand what you need before you start chatting to agencies or freelancers about social media marketing packages.
In this article, we’re breaking down everything you need to know about social media marketing costs, helping you develop a clear understanding of what’s included in standard packages, and what add-ons are available to customise services for your business’s needs.
Quick Links:
Clink on the links below to jump straight to the information you’re interested in.
Click here to download a pdf version of our social media support checklist.
Social Media Package Inclusions and Add-ons:
What Does Day-to-Day Social Media Support Actually Involve?
Let’s say you want to post 2-3 times a week on LinkedIn. You’re not asking for community management or strategy; this is just solid content creation and scheduling for a standard 12 posts.
You’re probably looking at around 10 hours per month minimum, which includes:
- A planning session
- Writing and designing 12 posts (a mix of text, images, graphics, and maybe some video content)
- Scheduling
- End-of-month performance reporting
What if you want that same content repurposed for Instagram or Facebook, or if you have more to say than what fits in the standard 12 posts per month? That means you need more hours to create, tailor, and schedule that extra content.
Considering a paid boost to expand your existing content’s reach beyond organic growth? This comes at an additional cost to cover both the ad spend and the management time needed to optimise your campaign.
Want outreach, audience building, or proactive engagement like replying to comments and DMs? You will need to add extra hours to your original package to cover the cost of having someone log into your accounts on a daily basis, where they’ll reply to all comments, and respond to any direct messages in your inbox.
The more platforms, frequency, engagement, or types of content that you require, the more time you’ll need to achieve the envisioned social media presence you want to build.
Social Media Your Way: What you Want for your Business
Before you even start talking to an agency about pricing, it helps to have a clear idea of what kind of support you’re actually looking for. That way, you’re briefing someone on exactly what you need, which will get you a much more accurate quote than just shopping for a generic social media package.
Are you coming up with the content ideas and providing the key information, or will the agency need to create everything from scratch? If you’re handing over a rough brief, some dot points, or a video transcript, that’s one level of support. But if you’re expecting the agency to fully research, script, design, and write your content? That’s a whole different level of involvement and time.
Next up, assets. Do you already have a strong brand kit, tone of voice guide, and existing templates that can be used? Or will the agency need to build all of that from the ground up? If they need to create visuals and branding from scratch, that will take more time (and increase the price).
Then there’s frequency and platforms. How often do you want to post? Are you just focusing on LinkedIn, or are you looking to share content across multiple platforms like Facebook and Instagram too? And if you are, will it be the same content tweaked slightly for each platform, or different creative altogether? Every extra post, every extra platform adds up in terms of hours needed.
Another key consideration: who’s managing engagement? Will you or someone on your team continue to handle the comments and DMs, or do you want that responsibility outsourced too? And is it just replying to people who comment on your content, or do you also want the agency to help grow your audience through community engagement and outreach?
All of these decisions affect how many hours will be required each month and how much your social media support will cost.
Ballpark Pricing: How much does Social Media Marketing Cost?
If you’re outsourcing social media to a small to medium-sized agency in Australia, expect to start at around $1,500 per month for content creation and implementation on one platform*. The total cost of these packages and services will vary based on the number of hours you need, as they are customised to suit the level of social media management and support your business needs.
While an agency costs more, the value you receive goes beyond just completing tasks. Freelancers or virtual assistants may offer a lower price point, but they are typically focused on administrative duties and basic implementation. They don’t bring the same level of strategic insight, experience, or overall direction that a dedicated team does. Employing a social media agency is more than just paying for another pair of hands; it means you’re investing in a team that brings structure, systems, strategy, and a marketing mindset.
*This is a ‘starting from’ estimate as of April 2025. Every agency is going to have different entry level packages and inclusions as well as pricing structures. This estimate is provided to give you a ballpark figure so that you understand what price range you may be looking at when outsourcing your social media marketing to an agency.
