Established in 2013, all of our social media services are delivered by our in-house team of social media strategists, content creators, and copywriters.
We take an engagement-first approach to social media marketing. This means that all of our strategies and content plans start with looking at where your audience is hanging out online – which social media platforms and which groups and communities within those platforms. We look at what topics and content types are trending with your audience, and we plan your content and social media activities accordingly.
Everything we do is strategic – from the content we post, to the accounts we engage with. Our goal is to build a strong, engaged community for your brand – a community that is loyal to your brand, ensuring that you become an industry leader.
We are a full-service social media company that specialises in the day-to-day management and implementation of your social media strategy. We create and post content, drive engagement with new audiences, and manage interactions with your existing audience.
Our entire social media team are based in our Brisbane office (and willing to travel if required). We don’t outsource overseas, everything is managed in-house.
We approach things on a month-to-month basis and you can cancel, reduce or increase the scope of your service at any time.
Everything we do is backed by marketing strategy and theory. We are marketers who create content, not the other way around.
Everything starts with strategy. Who are your target audience, where are they spending their time online, and what can we do to get their attention? We interview your team, conduct market research, and complete a competitor analysis.
We take an engagement-first approach to content planning, which means we are designing content that we know your audience will love and engage with, rather than trying to make your audience love the content you tell them to.
We work with you to develop content including videos, graphic based, text-and-image, carousels, reels, articles and more. Our team can create 100% of the content, or work with resources your own team is already creating.
Our team uses performance tracking software to identify the best times, days and platforms to publish your content on. We use content calendars to manage everything so you know exactly when and where your content will be published.
We log into your social media accounts at least once per day and respond to 100% of audience interactions with your brand including comments on posts, DMs and inbox messages, brand mentions and tags, and UCG.
We engage with your community. We follow and interact with their content, join trending discussions, and make sure your brand is visible when and where the most exciting discussions are taking place.
We constantly monitor the performance of your content and the visibility of your brand. We take a ‘continuous improvement’ mindset, ensuring we are constantly asking ‘how could we reach even just 1% more people next time?’
Our reporting tracks metrics that matter. Follower counts don’t hold as much weight as they used to – instead we’re tracking our reach, brand sentiment, and visibility in front both new and existing audiences.
Collaborative monthly meetings with you and your team to review our performance, share ideas, plan the next batch of content, and ensure that everyone knows what the plan for the month ahead is.
Social media in 2025 looks nothing like it did five years ago.
With more platforms, fragmented audiences, evolving content types, and changing algorithms, your posts aren’t getting the same traction they used to.
As a business owner, it can be disheartening to invest time and energy into content that barely gets seen, especially when it used to perform well. You start to question if it’s even worth it.
The truth is, social media still holds incredible value for brands… if you know how to tap into it.
It’s about knowing where your audience is, what they want, and how each platform delivers value in different ways. That’s where BeKonstructive comes in.
Our team helps you craft the right messages for the right platforms to reach the right people. Beyond content creation, we focus on community engagement and strategic outreach to boost visibility and drive real impact.
How much social media marketing costs varies widely depending on many platforms you want to be present on, how frequently you need to post, the type of content that is being produced, and many other factors.
A good rule of thumb is to allocate $1000 per social media channel as a starting point for small businesses just starting out, but expect that you may need to be more involved in the content creation process (especially for videos).
We’ve created a detailed breakdown of the costs associated with social media management, including some starting points for our own social media packages. You can view it here.
BeKonstructive Marketing manages social media campaigns on all platforms including LinkedIn, Facebook, Instagram, TikTok, X/Twitter, Pinterest, YouTube, and even platforms like Reddit and Discord.
If we had to pick a favourite platform, it would be LinkedIn – this is an area that we specialise in, and a platform that we believe not only holds huge opportunities and potential for brands, but is also still evolving.
It is often tempting to stick to the platforms that you are most familiar and comfortable with. But we believe that if you only stick to the platforms that you yourself use, then you’re cutting yourself off from missed opportunities. You should be on the platforms that your audience is most active on.
Our approach with all new clients is to help you identify those platforms. We assist you in identifying your target audience personas (if you don’t already know them) and use their psychographic information to locate online micro-communities where they congregate. We then craft your social media strategy around these micro-communities, rather than set specific platforms. We refer to this as an ‘engagement-first’ approach to social media marketing.
While we work with all industries and businesses of all shapes and sizes, we do have a lot of strength and experience working with brands in the following areas:
© 2025 BeKonstructive Marketing. BeKonstructive Marketing acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the Traditional Custodians of the lands where we live, learn and work. We pay our respects to Elders past, present and future.
Book a Free
Social Media Discovery
Our free discovery call is a no-obligation chat with our lead social media strategist, Bek Drayton. It’s a relaxed, meet-and-greet-style session – online or in our Brisbane office – to see if we’re the right fit for each other.
You’ll tell us a bit about your business, your goals, and what’s worked (or not) on social media so far. In return, Bek will walk you through our approach, including the frameworks and strategies we use to plan, create, and manage content. If it feels like a match, we’ll follow up with a tailored proposal featuring 2–3 package options aligned with your goals and budget.