Social Media Management
that Connects
Brisbane-based social media marketing with strategy behind every post.
LinkedIn Experts. Social Media Strategy. Instagram & Facebook Management.
Social media is no longer just a publishing channel. It’s where brands are evaluated in real time.
When someone discovers your business on LinkedIn, Instagram, or Facebook, they’re forming an impression based on more than your latest post. They’re looking at consistency, tone, community engagement, and whether your brand feels active and credible.
The underlying questions are simple:
Is this business relevant?
Do they show up consistently?
Do they actually engage, or just broadcast?
That’s why our approach to social media management is engagement-led. We don’t start with content calendars. We start with where your audience is spending time, what conversations are already happening, and how your brand can participate meaningfully.
From there, we build strategic content and community engagement that strengthens visibility, credibility, and long-term brand equity.
Our Social Media Services
We are a full-service social media company that specialises in the day-to-day management and implementation of your social media strategy. We create and post content, drive engagement with new audiences, and manage interactions with your existing audience.
We’re a full service social media management agency.
- We develop your social media strategy,
- plan, create, and publish your social media posts,
- manage your comments and inbox interactions,
- engage with your wider community,
- drive brand awareness on socials,
- and build a strong, loyal following for you in the process.
Brisbane Team
Our entire social media team are based in our Brisbane office (and willing to travel if required). We don’t outsource overseas, everything is managed in-house.
No Lock-in Contracts
We approach things on a month-to-month basis and you can cancel, reduce or increase the scope of your service at any time.
Marketing Background
Everything we do is backed by marketing strategy and theory. We are marketers who create content, not the other way around.
Service Inclusions:
Strategy
Everything starts with strategy. Who are your target audience, where are they spending their time online, and what can we do to get their attention? We interview your team, conduct market research, and complete a competitor analysis.
Content Planning
We take an engagement-first approach to content planning, which means we are designing content that we know your audience will love and engage with, rather than trying to make your audience love the content you tell them to. It’s a key part of our content marketing services.
Content Creation
We work with you to develop content including videos, graphic based, text-and-image, carousels, reels, articles and more. Our team can create 100% of the content, or work with resources your own team is already creating.
Scheduling & Publishing
Our team uses performance tracking software to identify the best times, days and platforms to publish your content on. We use content calendars to manage everything so you know exactly when and where your content will be published.
Audience Management
We log into your social media accounts at least once per day and respond to 100% of audience interactions with your brand including comments on posts, DMs and inbox messages, brand mentions and tags, and UCG.
Community Management
We engage with your community. We follow and interact with their content, join trending discussions, and make sure your brand is visible when and where the most exciting discussions are taking place.
Performance Tracking
We constantly monitor the performance of your content and the visibility of your brand. We take a ‘continuous improvement’ mindset, ensuring we are constantly asking ‘how could we reach even just 1% more people next time?’
Reporting & Analysis
Our reporting tracks metrics that matter. Follower counts don’t hold as much weight as they used to – instead we’re tracking our reach, brand sentiment, and visibility in front both new and existing audiences.
Monthly Meetings
Collaborative monthly meetings with you and your team to review our performance, share ideas, plan the next batch of content, and ensure that everyone knows what the plan for the month ahead is.
Learn a Little:
What to Know Before Requesting a Social Media Package Quote
What to Know Before Requesting a Social Media Package Quote
Read More
Should I Outsource My Social Media Management?
Should I Outsource My Social Media Management?
Read More
How to Build Your LinkedIn Presence When You’re Time Poor
How to Build Your LinkedIn Presence When You’re Time Poor
Read MoreSocial media in 2025 looks nothing like it did five years ago.
With more platforms, fragmented audiences, evolving content types, and changing algorithms, your posts aren’t getting the same traction they used to.
As a business owner, it can be disheartening to invest time and energy into content that barely gets seen, especially when it used to perform well. You start to question if it’s even worth it.
The truth is, social media still holds incredible value for brands… if you know how to tap into it.
It’s about knowing where your audience is, what they want, and how each platform delivers value in different ways. That’s where BeKonstructive comes in.
Our digital marketing agency in Brisbane helps you craft the right messages for the right platforms to reach the right people. Beyond content creation, we focus on community engagement and strategic outreach to boost visibility and drive real impact.
Explore Our Work
How We Increased LinkedIn Visibility by 60% and Engagement by 180%
How We Increased LinkedIn Visibility by 60% and Engagement by 180%
Case Study: Engagement-First Social Media Strategy
Case Study: Engagement-First Social Media Strategy
Case Study: Leveraging In-person Events on LinkedIn
Case Study: Leveraging In-person Events on LinkedIn
Frequently asked questions
How much does it cost to hire someone for social media marketing?
How much social media marketing costs varies widely depending on many platforms you want to be present on, how frequently you need to post, the type of content that is being produced, and many other factors.
A good rule of thumb is to allocate $1000 per social media channel as a starting point for small businesses just starting out, but expect that you may need to be more involved in the content creation process (especially for videos).
We’ve created a detailed breakdown of the costs associated with social media management, including some starting points for our own social media packages. You can view it here.
Which social media platforms do you manage?
BeKonstructive Marketing manages social media campaigns on all platforms including LinkedIn, Facebook, Instagram, TikTok, X/Twitter, Pinterest, YouTube, and even platforms like Reddit and Discord.
If we had to pick a favourite platform, it would be LinkedIn – this is an area that we specialise in, and a platform that we believe not only holds huge opportunities and potential for brands, but is also still evolving.
How do I know which social media platforms I should market my business on?
It is often tempting to stick to the platforms that you are most familiar and comfortable with. But we believe that if you only stick to the platforms that you yourself use, then you’re cutting yourself off from missed opportunities. You should be on the platforms that your audience is most active on.
Our approach with all new clients is to help you identify those platforms. We assist you in identifying your target audience personas (if you don’t already know them) and use their psychographic information to locate online micro-communities where they congregate. We then craft your social media strategy around these micro-communities, rather than set specific platforms. We refer to this as an ‘engagement-first’ approach to social media marketing.
Which industries or business types do you work with?
While we work with all industries and businesses of all shapes and sizes, we do have a lot of strength and experience working with brands in the following areas:
- Professional services and B2B businesses
- Real estate and the property industry
- Construction – both commercial and residential
- NFPs – especially those in the NDIS, disability services, and health care areas
- Education
Book a Free
Social Media Discovery
Our free discovery call is a no-obligation chat with our lead social media strategist, Bek Drayton. It’s a relaxed, meet-and-greet-style session – online or in our Brisbane office – to see if we’re the right fit for each other.
You’ll tell us a bit about your business, your goals, and what’s worked (or not) on social media so far. In return, Bek will walk you through our approach, including the frameworks and strategies we use to plan, create, and manage content. If it feels like a match, we’ll follow up with a tailored proposal featuring 2–3 package options aligned with your goals and budget.