With speculation building that Google might be withdrawing from Australia, it is time for Aussie businesses to start thinking about what comes next… and for many, that will mean shifting their attention away from SEO strategies that revolve around Google’s SERPs and onto other search engines.

In our latest video, Bek Drayton teaches our clients how to set up new Bing assets for their business including a Bing Place listing and a Bing Webmaster Tools account – as replacements for your Google My Business listing and Google Search Console account.

As Bing is the search engine with the next largest market share after Google, it is best placed to take over from Google if they do choose to leave the Australian market behind. Setting up these assets takes less than 5 minutes – you can literally import the data from your existing Google My Business listing and Google Search Console accounts into your new Bing assets! Even if Google decides to stick around a bit longer, it won’t hurt to have these accounts set up as Bing is the default browser for Google phones and devices – so many people are already using these tools by default. Check out the video and if you would like any assistance from the team at BeKonstructive Marketing for any of your SEO campaigns or digital marketing strategies, please head to our website to organise a free consultation!

Author

  • Bek Drayton, Founder of BeKonstructive Marketing and SEO Strategist

    Bek Drayton is the Founder of BeKonstructive Marketing, a Brisbane-based agency specialising in SEO and AI search visibility for service-based businesses across Australia.

    With 16 years of experience in marketing communications and over a decade leading her own agency, Bek focuses on helping businesses get found online - not just through SEO and traditional search engines, but also across AI-driven discovery and social platforms.

    Her work combines technical SEO, content strategy, and audience-led messaging to improve visibility in the places customers are already looking. Bek is known for bringing clarity to SEO by translating complex data into practical, actionable strategies that drive measurable results.

    Bek holds a Bachelor of Communications (Mass Media) and a Master of Business (Marketing), and is a recognised Brand Ambassador for Semrush. Through BeKonstructive Marketing, she partners with businesses, marketing teams, and agencies to strengthen online presence, build authority, and improve visibility across Google, AI search, and social media.