When most people think about marketing communications, they picture social media posts, blog articles, and the occasional e-newsletter. And yes, that’s definitely part of what we do. But at BeKonstructive, “Everyday Marketing Communications for Everyday Businesses” goes far beyond the usual suspects.
Marketing communications isn’t just about managing your social media accounts or hitting ‘send’ on that monthly e-newsletter. It’s the engine that drives all the little (and not-so-little) moments that shape how your brand shows up every day. From crafting tone of voice guidelines that ensure your messaging is consistent, to managing online reviews that influence customer decisions, or even ghostwriting thought leadership pieces for your CEO, there’s a lot happening behind the scenes.
Many of these tasks fly under the radar, but they play a crucial role in how your brand connects with your audience. And for busy business owners, juggling these moving parts can be overwhelming. That’s where we come in. We handle the full scope of your marketing communications – whether it’s developing a killer pitch deck, creating a content brief for your next campaign, or ensuring your online reputation stays spotless – so you can focus on running your business.
In this article, we’re shining a light on eight essential marketing communications tasks you probably didn’t even realise you needed. But once you do, you’ll wonder how you ever managed without them.
Check out some of our content marketing bundles to help you get started.
Tone of Voice Guidelines
One of the key elements creating a cohesive and professional brand is a well-defined tone of voice. This defines your brand’s tone and guides how you speak to your audience, which needs to be consistent across all marketing touch-points and channels to aid recognition and accurately shape the audience’s perception of your business.
We specialise in creating unique, strategic tone guidelines tailored to resonate with your audience. Whether it’s a casual, friendly vibe or a more formal, authoritative voice, our approach ensures that your messaging stays on-brand and aligns with your business goals. These guidelines serve as the foundation for every communication, from website content to social media interactions.
Learn more about the important role that tone of voice plays in your marketing communications here.
Staff Social Media Policy
Social media is a powerful tool, but without proper guidelines, your brand’s reputation can quickly deteriorate through inconsistent tone or content. A clear and well-communicated staff social media policy is essential to simultaneously protect your business’s online representation and encourage team engagement without lengthy approval processes.
When employees use their personal profiles to engage with your brand, consistency is key. The staff social media policy ensures that your team understands how to represent the business professionally and keep brand values intact across their networks. We have our own social media policy to guide staff on how to interact with both BeKonstructive and our clients’ accounts to help drive appropriate, meaningful engagement across these channels.
Managing Online Reviews
Many businesses don’t realise this, but online reviews (both positive and negative) can be used as a part of your marketing strategy. To do this, a cohesive plan centred on monitoring and appropriately replying to reviews ensures that these responses remain professional and consistent with your branding. Every interaction reflects back on your business, telling audiences how you handle conflict and what your customer service looks like.
A well-thought-out review response strategy demonstrates your commitment to customer satisfaction and prevents team members from impulsively or inconsistently reacting to reviews. Whether you struggle to take a compliment, or find it difficult to calmly reply to criticism, we can help you monitor your online reviews and develop general responses to seamlessly address praise or concerns as they arise.
Note: Text in images blurred out for client privacy.
Pitch Deck Development
When it comes to potential partnerships or business opportunities, a tailored pitch deck can make all the difference. A generic template might highlight a general overview and the background of your business, but a specifically crafted pitch deck will comprehensively express your brand’s value to investors.
Our pitch deck services go beyond the basics to create a polished, tailored presentation that resonates with your audience. In our decks, we explore the project overview along with its scope and requirements. We break down the initiative’s objectives and explain how its desired outcomes or benefits will be achieved. This effectively communicates its value to partners and investors to secure funding or business opportunities for your brand.
Brand Values Documentation
Your business’s values are more than just words on a page – they guide every decision and shape how your company interacts with internal and external audiences. This ensures your employees understand how to embody those values in their daily work, which strengthens a brand’s internal culture between its teams and departments.
The clear documentation of these values on the company’s website can help external audiences understand what your business is all about. We recently did this to help a business in the NDIS space reflect their brand philosophy in their “About” website page, breaking down their unique values to communicate that accountability, choice, collaboration, opportunity, respect, and diversity were at the heart of their operations.
Ghostwriting for Thought Leadership
Thought leadership is a powerful way to build authority in your industry, but not every business leader has the time or confidence in their writing to create article upon article themselves. Ghostwriting can bridge this gap, ensuring that your message is delivered effectively while preserving your voice and tone.
We help you contribute content to industry publications, partner websites, and newsletters by structuring your ideas into engaging, well-written pieces. Our goal is to align with your personal brand and tone, ensuring that the content feels authentic and resonates with the target audience.
Learn more about our copywriting services here.
LinkedIn Connection Scripts
LinkedIn outreach is an effective way to expand your professional network, but crafting the perfect message can be challenging. Having a set of customised LinkedIn connection scripts ensures that your outreach remains authentic, engaging, and aligned with your brand’s tone.
We’ve created a series of connection scripts for many of our clients, which cater to different scenarios and allow for a conversational flow that doesn’t come off as pushy or spammy. This strategic approach helps our clients build meaningful connections that lead to valuable business relationships.
Content Briefs for In-House Teams
For in-house content teams, having clear and structured content briefs can be a game-changer. These briefs guide your team on important topics, keywords, and tone, ensuring that the content aligns with overall marketing goals. This collaborative approach allows clients to leverage the strengths and industry knowledge of their in-house teams while maintaining consistency in messaging.
We have recently been working with a client – that already has a large, pre-existing content archive – to generate fresh, unique topics to write about each month. We’ve created content briefs based on thorough keyword, industry, and trends research to help them come up with fresh, unique topics each month. This ensures their content is always relevant, valuable, and consistent with their brand without becoming repetitive and creating resources similar to what they have already made.
Get in Touch for Help with Your Marketing Communications
Each of these marketing communication tasks plays a vital role in strengthening your brand’s cohesion and building trust with your audience. By entrusting these to a dedicated communications team, businesses can ensure that their brand remains consistent, professional, and impactful across all channels.
Whether you want to save time or stress, remove emotion from professional situations, or gain the perspective of an experienced third party, BeKonstructive Marketing is here to go beyond the basics and create a cohesive brand experience for your business. Get in touch with our team today!
