Lovers of All Things Digital.
If you need that extra kick to reach new customers, you may want to consider other digital marketing solutions. Digital marketing is the umbrella that encompasses content marketing, but it also includes SEO, Google Ads and paid social media promotion.
We offer tailor-made solutions to create, instate and educate. If your brand needs it, we can deliver it.
BeKonstructive also offer digital marketing strategy, to help you determine which digital channels your brand should have a presence on, and how to market your products or services on each channel. We help you plot your customer journey, from brand awareness campaigns through to PPC campaigns to designed to directly drive sales.
Get in touch with us to chat plans and pricing.
Bop to the Top.
SEO and Google Ads
SEO, or Search Engine Optimisation, is a constantly evolving game. If you’ve ever heard of digital marketers getting frustrated over algorithms, this is probably the beast they’re talking about. An SEO specialist understands Google’s ever changing algorithm in order to optimise your website to rank higher, making you easier for your potential customers to find.
Think of the Google algorithm as a checklist – you want to tick off as many boxes as possible to perform well while also maintaining your brand identity and tone of voice. It’s all well and good for your website to rank high on search engine result pages, but to generate leads, you’ll also want to make sure your website is an accurate representation of your brand. That’s where we come in! We take your branding and tone of voice, working our magic to make sure you rank as high as possible while maintaining your brand integrity and creating long lasting client relationships. It’s just kind of what we do.
If you want to use the biggest search engine to its greatest potential – BeKonstructive is AdWords certified meaning we can help you with: Strategy and Account Setup, Campaign Launches, Awesome Landing Pages, Tracking and Reporting, and ongoing Google AdWords Management – which is pretty cool if you ask us.
Taking out a Google Ad pushes your brand to front and centre – and we have all the tools to help you on your path to greatness.
The hub of your online business.
Blogs + Websites
Your website is like a storefront on a busy street- it’s the first impression potential customers have when searching for what they need. In a bricks and mortar store, you have to appeal to your target customers with the look, feel, and overall tone of the decor. You want to strategically place the goods and services you want them to engage with right in front of them – so why should it be any different for your website?
Your website is the main hub to organise all of your online presence around – in the same way having a clean and vibrant brick and mortar storefront makes your business feel more legitimate, having a continually updated website makes it known to your customers you mean business.
Here at BeKonstructive we not only offer blog and website copy, we offer blog strategy and whole actual websites. We create, we develope, and we deliver stunning WordPress websites to suit your brand.
Do you need a website refresh? Done. Do you need a website which highlights your kickass social media feed? Double done. Do you need to integrate e-commerce to make your website a one-stop shop for your customers and clients? We’re all over it!
Get in touch to request a website quote!
BeKonstructive: irl.
Marketing Collateral
BeKonstructive Marketing is primarily a digital marketing company – but we’re not afraid of good ol’ traditional marketing. As much as we all want to think we’ve all gone digital, print marketing still has it’s time and place.
Everything you give to a customer, or potential customer, should be in line with your brand – from business cards to to-do lists – branded assets gives your customers something to remember you buy and gives potential customers something tangible to notice.
If you’re looking for flyers to hand out around a neighborhood after you’ve finished installing that gorgeous new kitchen, posters to hang up to put your event front and centre, or pricing pamphlets to show customers what you have to offer we’re totally here for it.
Anything you want to put into the world to represent your brand should have your particular flavour to stand out from the crowd. We do flyers, posters, branded templates, letterheads, signage – we even do email signatures!
Everything you need to stand out, irl.
Everything else under the sun.
Editing & Ad Hoc
Here at BeKonstructive our motto is “no job is too big, no job is too small”.
If you need help editing a few key social media posts to ensure it hits just right, proofreading a blog post to help with readability, or even helping to proof that whitepaper you’ve been slaving away over, send us a line! We love creating long lasting relationships with clients, and sometimes all you need is a helping hand or a fresh set of eyes.
If you need anything not listed on our services page, don’t hesitate to contact us to see if we can help you – if you love what we do and how we do it, we would love to have a chat about working together.
FAQs
Social Media Marketing vs Online Marketing
Social media marketing is a form of online or ‘digital’ marketing. It involves building a community around your brand, product or service on one or more social media platforms. There are many different social media platforms available, but Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok and Pinterest are the most popular for social media marketing purposes.
What is digital media content?
Digital media content is content that is designed or produced specifically for distribution on digital channels or platforms. This might include videos for YouTube, blog articles for your website, podcasts, graphics and imagery for social media etc. If it is content that is being broadcast or consumed via a digital medium, then it falls under the definition of ‘digital media content’.
Do you do website design?
Yes. We design, develop and market websites built on the WordPress platform. We have a number of different website design packages available depending on the level of customisation you require, and whether you want to use a template or have something designed from scratch.
What are the benefits of digital advertising?
The number one benefit of digital advertising in the speed at which it starts to deliver leads, sales and enquiries for your brand or business.
Some ‘organic’ forms of digital marketing like SEO and content marketing can be a ‘slow burn’. This means that they take a little while to get momentum – they generally offer better and longer-lasting results than paid advertising but will take 3-6 months to get to that stage. A digital advert campaign on the other hand can be set up in a couple of hours and start driving traffic (and revenue) to your business immediately.
Why do small business owners need digital marketing?
Digital marketing offers business owners access to multiple marketing channels for a much more affordable price. While traditional forms of marketing and advertising – such as television, print media, radio ads etc – can have quite a high minimum spend, small business owners can run ads on Facebook or Google with budgets as small as $10/day.
Digital marketing channels also offer business owners more opportunity to look after some of their marketing in-house. Blogging & SEO, social media management, email marketing and even ad campaigns can be self-taught to some degree. Many small business owners find early success for their business in these marketing channels when doing the work themselves and are able to grow their business to a level where they are then able to afford to outsource some of their marketing requirements. It is a great option to help launch and grow a new or start-up business.
How do small businesses do digital marketing?
Many small businesses choose to market their businesses on digital channels like social media because it offers low barriers to entry. Setting up a business page can be done in less than an hour, and most social media platforms offer paid advertising options for as little as $10/day. Business owners are able to grow their audience and sales to a point where they are then able to afford professional digital marketing assistance.
What are the different types of digital marketing?
Digital marketing is an umbrella term that includes content marketing, email marketing, PPC or digital advertising, SEO (search engine optimisation), social media marketing and more. Campaigns and strategies can include a combination of paid, earned and borrowed media – meaning that you are paying for ad space, creating your own content that is organically shared and distributed by your audiences, or collaborating with other brands and websites to access their audiences.
