This week, during a client meeting, an interesting topic came up: backlink building. Our client was intrigued by the fact that we have built thousands of backlinks for their website over the past 8 years and wanted to confirm that these links were not purchased. She knew that buying backlinks was a big SEO no-no but didn’t fully understand why. This conversation highlighted the need to educate our clients and the broader audience on why a slow and methodical approach to SEO, particularly in competitive industries like travel, is crucial.
At BeKonstructive Marketing, we pride ourselves on being a leading SEO consultant Brisbane, offering a range of services from SEO copywriting to local SEO Brisbane. Our approach to SEO is meticulous and long-term, focusing on sustainable growth rather than quick fixes.
The Dangers of Purchasing Backlinks
To understand why purchasing backlinks is detrimental, it’s important to know how search engines like Google evaluate links. Backlinks are essentially votes of confidence from one site to another. When these votes are earned naturally, they indicate to Google that your content is valuable and trustworthy. However, purchased backlinks often come from low-quality or spammy sites, which can harm your SEO performance once Google catches on.
When Google detects these inorganic links, your site can be penalised, leading to a significant drop in rankings. This can be a costly mistake, undoing years of hard work and negatively impacting your online presence. At BeKonstructive, we avoid these risks by adhering to white-hat SEO practices and building backlinks organically.
Measuring Backlink Building Performance
We use a platform called Semrush to manage and track the performance of our client’s SEO campaigns. The main metric that we use to determine the health of your backlink profile is called your ‘Domain Authority Score’ or ‘DA Score’. It is a metric that combines three key measurements: link power, organic traffic, and spam factors (natural profile). The ‘spam factors’ measurement uses AI and computer learning to inspect the type, style, and quality of your backlinks to identify patterns that indicate whether your backlinks are organic or fake (paid).
You can learn more about authority scores here.
Image describes some of the factors that contribute to your domain authority score including ‘link power’ and ‘natural profile’ measurements.
Our Painstakingly Slow Approach to SEO and Building Backlinks
Our philosophy at BeKonstructive Marketing is to avoid cutting corners. We believe in doing SEO the right way, even if it means taking the long road. Our process involves:
- Content Creation: We start by building a strong foundation of high-quality content. This includes creating informative blog articles, landing pages, and other relevant content that aligns with your chosen keywords. This content serves as the bedrock for your SEO strategy.
- Guest Posting: We reach out to reputable websites that accept guest posts. By providing them with high-quality articles, we earn valuable backlinks that enhance your site’s authority. This not only helps with SEO but also positions you as an industry expert.
- Directory Listings: We build databases of high-quality directories and ensure your site is listed on them. These directories are carefully selected to ensure they are relevant and trustworthy, providing an additional layer of credibility to your backlink profile.
- Forum Participation: We monitor industry-relevant forums and participate in discussions, providing helpful answers and linking back to your content where appropriate. This strategy not only builds backlinks but also drives targeted traffic to your site.
- Social Bookmarking: Using platforms like Pinterest, we create bookmarks for your content, helping to increase its visibility and drive traffic.
This methodical approach requires time and effort, but it ensures that the backlinks we build are high-quality and sustainable. For example, our travel industry client has accumulated thousands of backlinks over eight years through consistent effort and strategic planning.
Tailoring SEO Strategies to Specific Industries
It’s important to note that backlink needs vary by industry. The travel industry, being highly competitive, requires a robust backlink profile. In contrast, other industries like trades or local businesses may not need as many backlinks to achieve good rankings. As an SEO company Brisbane, we tailor our strategies to each client’s unique needs, ensuring that resources are allocated effectively.
Educating Our Clients about Backlink Health
As business owners become more savvy about SEO, they are starting to understand the basics, including the importance of backlink building. However, there are many overseas providers who offer quick fixes through purchased backlinks. We aim to set the record straight and reinforce the importance of a slow, steady approach.
At BeKonstructive, we do everything by the book. We believe in doing it once and doing it right. If you’re looking for immediate results, we might not be the right fit for you. But if you value long-term, stable growth that helps your business grow month on month, we are here to help. Get in touch to book a free SEO discovery session and let us build a strong, sustainable online presence for you.
Thank you for reading, and remember: slow and steady wins the race.
