Our social media team shares their best LinkedIn business page tips for growing an engaged audience, reaching new followers, and improving brand awareness.
We’ve been experimenting. A lot. From the early morning scrolls through to the Friday-afternoon drop-off when engagement levels plummet, we’ve spent the last few months testing what really works on LinkedIn. If you’re running a business page and want to make your time on LinkedIn actually help with your growth, then keep reading.
We work with a lot of small businesses who understand the value of LinkedIn, but don’t always feel confident navigating its unwritten rules. They often come to us asking whether their content is doing enough, whether it’s working, or whether their audience even sees it. If that sounds like you, you’re not alone.
But before we go any further: if you’re looking for social media packages or someone to just take care of your social media management for you, we’ve got that too. And while you’re at it, why not take a look at how you can level up your personal LinkedIn profile.
Now, let’s get into the good stuff.
The One-Hour Rule
One of the biggest shifts we’ve seen recently is how much impact the first hour of engagement has on a post’s success. LinkedIn used to reward long-tail engagement, meaning those likes and comments trickling in over a couple of days. Those days are behind us.
Now, it’s all about that first 60 minutes. If your post starts gaining traction early, LinkedIn pushes it out to more people. If it’s quiet, your post might disappear before your audience even gets their coffee.
So, what should you do?
- Watch your post closely for the first hour.
- Reply to every single comment as soon as you can.
- Crickets in the first hour? Don’t be afraid to ‘engineer’ the conversation a bit – jump into the comments and tag someone who you know will have an opinion on the post, and ask them… well, for their opinion.
- When someone does leave a comment, ask follow-up questions, tag someone into the conversation, and keep it flowing.
That last one really matters. If someone takes the time to comment, treat their comment as the start of a conversation. A simple thumbs-up emoji is not enough anymore.
Make Room for Joy
LinkedIn has a reputation for being a bit more on the serious side than other social media platforms. But lately? We’re seeing the tide turn. Some of the most memorable and high-performing posts are the ones that bring a little fun to the feed.
Joyful content isn’t just about being silly (although, there’s nothing necessarily wrong with that either!). It could be a photo of your team on a walk, a quirky observation from the office, or a behind-the-scenes look at your day. These posts help your business feel more human, which builds trust and strengthens relationships.
If you’re posting regular updates about your industry, product, or services, that’s great! Keep doing it. But make space for content that also makes people smile. It helps your brand stick.
(Tip: You’re not just making ‘content for clicks’ here, there is an art to making purposeful joyful content. Learn more here.)
The One-Sentence Wonder
This one’s simple. We’ve started testing one-liner posts on Fridays. Just a quick question, a short observation, or a single thought. No hashtags, no images, no fluff.
Why Fridays? Because it’s traditionally the quietest day of the week on LinkedIn. Engagement drops, people are winding down, and your usual content might not hit the same. But these short posts are a good way to get people talking.
They’re easy to engage with. You don’t need a degree in your field to respond. The point is to invite your audience in by giving them something low-stakes to join in on. And when you pair that with the one-hour rule, you’re on track for a post that lasts all weekend.
(Tip: Try asking an open-ended question that the majority of people are going to have a story or experience that they can share – see the example from Convoy Collective below.)
Do Some Digital Mingling
You know that feeling when you post something and then stare at your screen, waiting for the comments to roll in? Here’s a better use of that time: do some outreach.
Use your business page to jump into other conversations. Find content posted by organisations, creators, or thought leaders your audience is likely following. Leave thoughtful comments. Ask questions. Add your perspective and unique insights.
The key is to show up in places where your people already are, so long as it’s not one of your direct competitors. It might be an industry association or body, a supplier, or a community page that posts relevant insights.
We’ve seen huge jumps in profile views and followers when we use this approach for our clients. Some comments even rack up thousands of impressions, often outperforming a typical post. If you’re looking to increase brand awareness, this is an underrated tactic that genuinely works.
Carousels That Don’t Look Like PowerPoints
Carousels continue to be one of the best-performing post types on LinkedIn. But not all carousels are created equal.
The format matters. Go for portrait over landscape. Use the 4:5 ratio so it looks good on both desktop and mobile. And please, don’t just repurpose your pitch deck. If it feels like something you’d click through in a meeting, your audience will likely scroll right on past it.
Make the first few slides count. If they’re too heavy on text or lack visual appeal, people won’t get to the end. Use colour, icons, short copy, and break your information into digestible bites. Ten to twelve slides is plenty. If you need more than that, it might be best to split it into two posts.
Carousels should feel like a visual journey, one that people want to go on and explore. And when they’re done well, they can become a powerful teaching tool that builds authority and sparks conversation.
Contact BeKonstructive Marketing
If you’re ready to take your business LinkedIn page seriously, or if you’re just tired of feeling like you’re posting into the void, check out our social media management packages or book a social media discovery call here. You can also contact us if you have any more questions about how we can help your digital marketing reach the next level.
