On the surface, memes and tweets may look like fun, lighthearted wisecracks, but don’t let the jokes fool you – they can offer deep insights on the digital marketing space in just 280 characters.
This distils complex topics down into bite-sized advice, making it easy to understand and remember. Rather than getting caught in a spiral of industry jargon and lengthy explanations, memes and tweets have become a great way for experts to share information quickly and effectively on social media. In just a quick scroll, we found our favourite insights on marketing and branding to share with you.
Copy That! Selling Benefits over Features in Copywriting
In marketing, you aren’t just selling products and services; you’re selling an experience, a lifestyle, or a solution. The story told through the promotional copy needs to reflect this. Most specifications and features don’t mean very much to people — but results do.
As seen in this tweet, the copy is much more compelling when showing the value that 5GBs will add to their lives, rather than simply informing them that they will now have 5GBs. Instead of listing features, a more effective way to drive action is to explore the item’s outcome or benefits in an imaginative way, which helps the consumer understand how this purchase will fulfil their needs and desires.
Your job is to make your communications all about the customer
Focus on the person who matters most — your customer. It is a much more personal, compelling approach to tell them about what they are going to receive, as opposed to what your brand is offering to them. Similar to writing about the benefits of products and services, sell them the experience of working with your business.
Learn more about BeKonstructive’s copywriting services here.
Turn your sales pitch into a conversation
People don’t want to be sold to; they want to feel understood. If your copy feels more like a helpful chat than a pushy pitch, you are much more likely to make a genuine connection and inspire action.
When writing, think of what you would tell someone if you were to review a product or service in a conversation. Chances are, you would recall its benefits — like the value it provided and your need it addressed — rather than the list of features it has. Think of copywriting like a conversation over a hard sell.
Marketing prevails over sales
This way takes you to more than just Jacksonville; it takes you home to Mum’s for Christmas. That is the key difference between sales and marketing — sales tells you what the product or service is; marketing helps you imagine what’s possible with it.
Marketing that calls to you
Marketing focuses on creating genuine interest and attracting organic leads. It is not about forcing someone into an uncertain decision; it’s about giving them the information they need to feel confident in enlisting your business’s help.
Marketing nurtures relationships over time, providing valuable content and insights that resonate with the consumers’ needs and keep the brand at the front of their minds. When they are ready to make a decision, your business is their first thought as a go-to solution.
Call to Action to Create Outcomes
Sell benefits, not features. Sell outcomes, not actions. To make a call to action compelling, show audiences the value offered by the outcome of taking this action. The action is what they do to achieve it, but the achievement itself lies in the outcome.
The Art of Storytelling in Marketing
Marketing has shifted from its product-centric origins to become story-driven, as customers want to connect with the values and experiences that a brand represents. Storytelling lies at the heart of modern marketing, allowing businesses to create compelling narratives that speak to the beliefs of its consumer base.
When customers see themselves represented in a brand’s story, it evokes a deep, emotional connection that can drive their purchasing decisions as they want to support brands that align with their own values. Storytelling doesn’t just sell products; it builds lasting relationships between brands and their audiences.
Generating Audience Trust
Trust comes first, and leads follow. Marketing is all about long-term relationship building. When you create valuable, insightful, and informative content — whether it’s blog posts, videos, social media updates, or guides — you’re positioning your brand as an expert in your field.
Instead of immediately asking for a sale or a conversion, you’re providing something of value that helps your audience now. Investing in customer trust and connection (even before your audience requires your services) will serve you well when they are in need of your solution.
Expense does not equal Success
Effective marketing isn’t about how much you spend; it’s about how well you connect. The most memorable campaigns are built on creative content, inspiring connection, and building communities.
A well-placed story, a unique visual, or a thoughtful gesture can go much further in sparking conversations than expensive ad buys. It does not matter how much money you dedicate towards your marketing efforts — what matters is whether your message resonates with your target audience.
Playing the Marketing Game
Marketing is a marathon, not a sprint. It is all about building that audience connection and adding value to their lives before you even sell anything to them. Nurturing your audience with beneficial content or resources leads to loyalty and returns conversions in the long run.
Bite-Sized Marketing Advice
Marketing memes and social media commentary hold incredible power. Their bite-sized, easy-to-understand advice delivers sharp insights into strategy and branding, with a touch of humour and relatability. By engaging with these memorable mini-resources, marketers can learn valuable lessons from just a simple scroll on social media. As you embark on your own marketing journey, don’t hesitate to find the humour in your work. Embrace the fun and the insights, and let them guide you toward creative, impactful strategies that resonate with your audience.
Need help with your content marketing? Get in touch with BeKonstructive.
