Thought Leadership Articles


Thought leadership articles are long-format content – usually 1000-1500 words – and require significant industry research. They are in-depth articles often presenting a point of view or opinion on a particular topic. They are often written first-person and are designed to establish you or your brand as a thought leader within your industry.

These ideal for posting on your own blog or website as well as for posting as a guest on someone else’s website or having printed in an industry publication.

Pricing starts at $229 for one blog article but reduces when purchased in batches of 2 or 4.

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What is Included:

Thought leadership articles are longer and require more research and information to write. Just like our SEO blog articles, you will be able to have as much or as little input in the title, topic and theme of the article as you would like.

The main purpose of this content is to be used as a meaty, information-rich article that establishes you and/or your brand as a knowledgeable and trustworthy source of information, therefore positioning you as a thought leader within your industry. These articles are usually part of a wider content marketing strategy or campaign and as such we are happy to work within the parameters of your campaign or strategy requirements.

All content is search engine optimised and we also supply royalty-free stock imagery to support the article.

The Process:

Once you have placed your order you will be sent a short questionnaire to fill out that will help us understand the purpose and requirements for your article/s. If you already have a specific title or theme that you would like to cover you can let us know, or we can research your industry and competitors and come back to you with some options to choose from.

We will then do some research on the topic and review what has already been written or talked about in regards to the topic, finding a new, fresh angle for your article to approach it from. You’ll then be sent a high-level outline of the article to approve – once approved, we will get writing! Depending on how personalised you want the article to be, we may do a short interview with you (or someone else within your business) to gather some additional information or quotes to include in the article.

Once we have written the article, you will be sent a draft for approval. We include 2 rounds of minor changes* for all articles. Once approved you will be provided with the finalised article and imagery.

The whole process takes 5-10 business days once we have received your payment and completed questionnaire, although this will vary depending on how quickly you provide feedback and approvals.

*Minor changes include any changes that don’t alter the overall topic or theme of the article. Any change that significantly changes the topic or theme of the article is considered a major change and may be an additional charge, especially if more research is required. This is not usually an issue because we get you to approve the high-level outline of the article before we start writing.

Additional information


1 Article, 2 Articles, 4 Articles

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