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Case Studies

Case Study: Time-Saving LinkedIn Strategy

By March 15, 2025July 18th, 2025No Comments

Industry: Employment Law / Legal Services

The Challenge

For a law firm, staying on top of the latest legal and legislative changes for your cases is hard enough, let alone communicating those changes clearly and consistently to clients. For this employment lawyer, the goal was to be a trusted voice on LinkedIn, breaking down complex updates into plain English for time-poor business owners.

The problem? She was just as time-poor herself. Despite having valuable insights to share, she was struggling to maintain a consistent posting schedule or invest time in writing and formatting posts.

The Client’s Goals

  • Maintain a strong and authoritative presence on LinkedIn
  • Become a go-to source of commentary for changes in employment law
  • Build a consistent, on-brand content pipeline without adding to her workload

Our Approach

We developed a streamlined content workflow tailored to the way she works. Instead of requiring lengthy briefs or formal handovers, we built a system where she could:

  • Send rough post outlines or audio notes as things happened
  • Flag industry updates and hot topics on the go
  • Attend one strategy meeting per month to review and approve content

Our team handles the rest, from drafting and polishing the posts to managing scheduling and engagement.

Implementation Highlights

  • Translated voice notes and rough drafts into clear, on-brand LinkedIn posts
  • Mapped out a monthly content calendar based on her topics and audience needs
  • Managed post scheduling and provided real-time performance feedback
  • Ensured timely commentary on industry changes to reinforce thought leadership

The Results

With our system in place, the client consistently publishes content that strengthens her reputation without adding hours to her schedule. Her LinkedIn engagement has increased, her audience has grown, and her content has been be reshared and referenced by other professionals and clients. She now has a reliable, low-effort channel for staying visible and valuable in her industry.

Ongoing Impact / Lessons Learned

For time-poor experts, the key is simplicity. By building a process around how this client naturally shares ideas (voice notes, email snippets, offhand comments), we helped her turn fleeting thoughts into valuable content. The success of this case study shaped how we work with other subject matter experts facing similar constraints.

Relevant Services

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Short on time but big on ideas? Let us turn your expertise into content. Chat with our team about a hands-off LinkedIn strategy that works or learn about our social media pricing here.

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