Bek Drayton is the founder and strategic lead at BeKonstructive Marketing, having started the business in 2013. She oversees the big picture across all client campaigns, guiding the team to create cohesive, results-driven marketing strategies.

With a background in copywriting, communications, and SEO, Bek combines a deep understanding of content with strong technical expertise and a data-focused mindset.

Her strength lies in connecting the dots across platforms and channels. Whether it’s shaping long-term social media strategies, building content frameworks, or identifying opportunities to align brand communications, Bek ensures every piece is contributing to a shared goal. She works closely with the team to make sure each project is tailored and purposeful for that particular client.

Bek’s early career experiences taught her the value of transparency and collaboration, and that foundation continues to shape the business today. She brings empathy and logic to client conversations, balancing their ideas with clear insights and creative thinking. She’s also a strong communicator who believes in making marketing knowledge accessible and actionable, both for clients and for the team.

Much of BeKonstructive’s collaborative, learning-led culture stems from Bek’s belief in giving early-career marketers space to grow. Her leadership is grounded in open communication, trust, and flexibility, which underpins everything from the agency’s optional four-day work week to its internship program.

Outside of work, Bek enjoys quiet weekends with her two cats, usually accompanied by a good fantasy novel and a glass of red wine.

Caitlin Eddy plays a central role in keeping projects running smoothly at BeKonstructive Marketing. As the Account Manager, she acts as a key link between clients and the creative team, ensuring communication is clear, expectations are met, and deadlines stay on track.

Clients rely on Caitlin for her responsiveness and reliability, as she consistently turns requests around quickly without losing sight of the broader strategy.

Her professional journey with BeKonstructive Marketing began in 2020 as part of our internship program, and she transitioned from recent graduate to full-time team member in 2021. That experience shaped her deep understanding of BeKonstructive’s values and working style. Over the years, Caitlin has grown into a trusted point of contact for many of our long-term clients, helping them navigate challenges and push their marketing forward.

Caitlin’s approach is grounded in empathy and flexibility. She’s highly attuned to each client’s preferred communication style, adjusting her approach to match their comfort and confidence levels. Whether she’s project managing a multi-channel campaign or coaching a teammate through a new process, she brings calm, considered leadership to the table.

Within the team, Caitlin is known for her steady presence and practical knowledge. She shares what she’s learned with emerging team members and supports others in developing their skills. She’s also constantly expanding her own expertise, always eager to take on something new.

Outside the office, Caitlin’s ideal weekend involves a delectable pastry, an iced latte, and a sunny café corner.

Harry Fritsch is the agency’s in-house wordsmith, crafting content that captures the voice and goals of each client with precision and creativity. Drawing from his background in creative and professional writing, Harry specialises in developing web content that is both engaging and purposeful.

His work supports a wide range of industries, with each project grounded in research, clarity, and an understanding of what audiences want to read.
He joined BeKonstructive Marketing as an intern in 2019, where he made his mark with a sharp editorial eye and a passion for storytelling. Since stepping into a permanent role in 2020, Harry has become an integral part of the team’s content development process.

Harry’s strength lies in his ability to translate complex ideas into accessible content that reads smoothly and drives results. He collaborates closely with the account and strategy teams to ensure every piece of copy serves a clear purpose and aligns with the client’s broader communications goals.

Internally, Harry also plays a key role in mentoring newer team members and contributing to the agency’s professional development culture. He’s invested in both honing his craft and helping others grow theirs.

Outside of work, Harry enjoys storytelling in all forms, whether it’s writing fiction or playing narrative-driven games.

Tegan Palombi is a thoughtful and creative mind within BeKonstructive Marketing. In her role as Social Media and Community Engagement Coordinator, she combines strategic thinking with a genuine passion for meaningful online interaction.

Her work focuses on crafting content that resonates with audiences both large and niche, and guiding brands into digital spaces where authentic relationships can grow.

Tegan first joined the team in 2024 as a social media intern, where she quickly demonstrated a deep understanding of communication and storytelling. Her studies in literature and strategic communications shaped her ability to connect with audiences on a personal level. She now works across multiple platforms, balancing content creation, scheduling, visual editing, and engagement with micro-communities.

Her strength lies in human connection. Tegan approaches community building with care, ensuring each brand’s voice feels relatable and intentional. She’s particularly focused on helping clients show up in online spaces in ways that feel natural, building trust and visibility over time. Whether she’s responding to comments, refining a content theme, or exploring emerging trends, Tegan works with consistency and clarity.

Tegan collaborates closely with the wider team, supports client relationships, and brings curiosity into every new project. Her interest in how people relate to content adds depth to BeKonstructive’s community strategies and keeps the work people-focused.

Tegan is a passionate reader with a love for fiction, character-driven storytelling, and beautiful prose. Her ideal weekend involves a good book and a quiet corner to get lost in it.