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BeKonstructive: Who We Are

We build the marketing machine your business needs – and then we keep it running.

You know what needs to happen: social posts every week, a website that doesn’t feel abandoned, email newsletters that keep your audience in the loop. But finding the time to do it all (and do it consistently), is a different story.

That’s where we come in.

At BeKonstructive Marketing, we specialise in everyday marketing communications for everyday businesses. That means we take care of the day-to-day content marketing that keeps your brand active, relevant, and top of mind. Think of us as the steady hum behind your marketing machine – delivering regular social media content, writing blog posts that help you rank for SEO and resonate, managing your email newsletters, and staying on top of comments, DMs and customer queries.

We design our monthly content marketing bundles to meet the needs of small to mid-sized businesses – usually those with 1 to 20 staff, no internal marketing team, but a clear need to maintain their presence across multiple channels. We build the systems, create the content, and keep everything moving so you can focus on doing what you do best.

A few things you should know about us:

At BeKonstructive, our values aren’t just promises — they’re the foundation of how we deliver meaningful results for our clients.

We’ve been doing this for over a decade:
BeKonstructive was founded in Brisbane in 2013. Our founder, Bek Drayton, has been in the marketing communications game since 2010. This isn’t our first rodeo - we’ve been evolving right alongside SEO, social media, and digital marketing trends for 12+ years.

Knowledge is power - and that power belongs to everyone:
We don’t gatekeep. We don’t say “just trust me” to our clients. We walk you through reports, explain our recommendations, and empower you to make informed decisions. Collaboration and clarity are baked into every service we offer.

Community Over Competition:
We’ve built strong relationships with other marketing agencies, freelancers, and specialists. If we’re not the best fit for something you need, we’ll recommend someone who is - and if you’ve got other providers already, we’ll play nice with them. We’re not here to fight for turf. We’re here to do good work.

Continuous Evolution:
Each month we review your results, identify what’s working and what isn’t, and use that insight to improve next month’s content. We’re always looking for the 1% tweak that will deliver better outcomes.

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Who’s behind the work? Is everything done in-house?

Yes! We have a team of in-house content creators including copywriters, digital strategists, social media managers, and SEO specialists – all based in Brisbane. No offshore outsourcing, no black-box solutions. Just real people, working closely together to produce consistent, high-quality content that’s tailored to your business.

Do you offer internships or entry-level opportunities?

Absolutely. We’re committed to supporting the next generation of marketers. Our structured internship program offers real-world experience in content creation, strategy, and client communication. We also actively create space for junior roles within our team to help build long-term careers in marketing communications.

Do you offer fixed packages or custom solutions?

Both. You can browse our standard content marketing bundles to get a feel for pricing and inclusions, but most of our clients end up with a customised package.

We’ll work with you to identify what deliverables your business actually needs – whether that’s three social posts a week, a monthly blog, SEO support, or a fortnightly newsletter – and then build a bundle that works for your goals and your budget.

What services can I include in my monthly bundle?

Anything that falls under the umbrella of content marketing and marketing communications.

Most bundles include a mix of:

And yes – we can also include the odd ad hoc task, like writing whitepapers, building EventBrite pages, writing staff bios, or internal comms, if it’s something we can reasonably accommodate. Just ask.

Do you use AI to create content?

We use AI the same way any smart creative should: as a tool, not a replacement.

Our content is written by humans – always – and we use AI to support research, speed up internal workflows, and help with things like content planning. Every piece of content you receive is crafted by our team, with nuance, quality, and brand voice top of mind.

You are welcome to view our internal AI Policy that governs the way our team use AI in their day-to-day roles if you would like additional information.

Which social media platforms do you manage?

We manage content and community engagement across all major platforms including:

  • LinkedIn – both company and personal profiles
  • Instagram
  • Facebook
  • TikTok
  • Pinterest
  • YouTube
  • Google Business Profiles

We also manage your brand presence on alternative platforms like Reddit, professional Slack communities, Discord, and other industry-specific forums and online communities.

Want to know what’s involved on each platform? Read more about our social media services.

What's your onboarding process like?

When you come on board, we kick things off with a discovery session and content planning meeting. From there:

  • You’ll be assigned an account manager – your main point of contact.
  • We’ll collect assets, voice notes, and briefings from your team.
  • Our content team gets to work drafting, designing, and scheduling.
  • You’ll review and approve content before it goes live.
  • We refine and evolve monthly based on what’s working best.

We aim to make the process seamless and collaborative – your role is to turn up to one planning session a month, give feedback, and trust us to do the heavy lifting.

Do I have to sign a contract?

Nope. All of our content marketing bundles are managed on a month-to-month basis. There are no lock-in contracts, no minimum commitments, and no drama if you need to pause or scale back.

We just ask for a bit of notice if your needs change.

How long have you been around?

BeKonstructive has been creating and publishing content for small and mid-sized businesses for over 12 years. We’ve worked with hundreds of clients across industries including professional services, trade and construction, NFPs, travel and tourism, retail, education, and more.

What industries do you specialise in?

We work across a broad range of industries – including sectors with high compliance or niche audiences.

Some of our sweet spots include:

  • Professional services
  • Trades and construction
  • Not-for-profits and disability services
  • Travel and tourism
  • Retail and ecommerce
  • Education and training

Because we work with our clients long-term, we take the time to learn your industry – including language, tone, regulations, and audience expectations – and build internal knowledge systems so our whole team is across it.

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