Work4Me Website Content
BeKonstructive Marketing are thrilled to have had the opportunity to work with Australian start-up Work4Me, providing the website content and copywriting for the launch of their app.
Work4Me is the brain-child of Stuart and Ben, and is an app designed to help blue collar workers find employment in the building and construction, hospitality, retail, factory and trade industries. Kinda like Tinder-meets-LinkedIn, the app allows job seekers to quickly and simply create a profile listing their qualifications and experience and then search for jobs using different filters. They then swipe left or right on the job listings to notify the employer/advertiser know of their interest in the position. If both parties swipe left on each other, then they can share contact details and take the conversation offline.
We first started working with Work4Me in June/July 2017. They came to us requesting some assistance with the content for the new website they were building for the launch of the app, however we discovered that they did not have a clear brand identity and tone of voice. BeKonstructive assisted them in fleshing out their tone of voice and brand identity and created some documentation and guidelines for them for use in the future. We then got started on the copywriting for their website, including some blog articles.
Moving forward, we are going to be assisting Work4Me with their social media strategy and roll-out, especially on the LinkedIn platform. We’ll also be running some paid advertising campaigns on both Google AdWords and Facebook Advertising in addition to being their go-to for all copywriting and blogging requirements.
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