GeoRetain Website Development
BeKonstructive Marketing have recently worked with Brisbane-based business GeoRetain providing website development and Google AdWords management services.
GeoRetain are a new competitor in the rock anchor and ground engineering industry, providing cutting-edge drilling and retention solutions for construction companies working on infrastructure, commercial developments and mining projects. In a competitive field such as theirs where word of mouth is everything, a professional website is a must-have for a new business, in order to not only attract clients, but also leave a footprint within the industry.
We have been working with GeoRetain since their early days, forming a marketing strategy that suited their business. Being a new player in the market that targets businesses exclusively, the tactics we used were different to many of our other clients. The design of the website was simple, clean and direct; the landing pages on the website reflected this with concise wording that gave business customers an idea of GeoRetain’s experience, professionalism and the services they perform, without needing to give the detailed explanations sometimes required when selling products to consumers.
After the website design was completed, we needed to focus on attracting continual business from clients. As such, we’ve continued an ongoing relationship with GeoRetain, taking charge of their search engine optimisation (SEO) and Google AdWords campaigns. We continually check what their clients are searching for, making adjustments to further improve their impressions and click through ratios, as well as bring down their cost-per-click over time. Monthly reports are compiled for GeoRetain and strategies are reviewed continually to ensure GeoRetain keep developing their digital presence.
Digital Marketing Strategy and Solutions
We focus on the finer details when working with GeoRetain, who operate in a specialised industry, to ensure we weren’t missing the mark when developing our digital marketing strategy. Our digital marketing services include website development, Google AdWords and continual marketing strategies to develop their business in a highly competitive field.
If you’d like to see what BeKonstructive Marketing can do for your brand, please get in touch with us on 0413 844 190, or send an email to bek@bekonstructive.com.au.