BeKonstructive Marketing provide a range of different content marketing services to suit your goals, budget and required outcomes.
The team at BeKonstructive Marketing provide our clients with high-quality content marketing services targeted towards meeting your business goals. We use content marketing to solve problems – do you want to grow your email database? Increase your website’s organic performance in Google? Improve your brand awareness? Develop long-term relationships with your customers? Our content marketing services can be tailored to suit the specific requirements of your business.
Brisbane’s Best Content Marketing Agency:
We are a small team of copywriters, designers, digital marketers and creatives based in Brisbane’s Fortitude Valley. Calling ourselves the ‘Best Content Marketing Agency’ probably sounds a bit boastful, but we believe it is true.
We are small enough to be able to provide your business with a flexible and personalised level of service, tailored to suit your exact requirements. We are experienced enough to know what we are doing and to have tried-and-tested processes and techniques in place. We are skilled and creative, ensuring that the content we create is high-quality and professional.
Our commitment to being ‘constructive’ guides everything that we do – we’ll never try to sell you something you don’t need and we will always use your content marketing budget in the most constructive way possible, ensuring that you get maximum results and ROI.
Content Marketing Packages:
Our full range of services is pretty comprehensive and can be bundled up into monthly recurring packages or used as a one-off service. We offer a full range of content marketing services ranging from consulting and strategy through to copywriting, social media management, blogging, video creation and SEO.
Content Marketing Consulting, Strategy and Training:
A lot of content marketing services can be performed in-house by your own team. Most content marketing agencies won’t tell you this, but they can. With a little help, your team can do your day-to-day social media posting, write blogs or make basic website updates.
Our content marketing strategy, consulting and training services allow us to take on a ‘marketing manager’ role for your business – we will do all of the high-level strategy work to ensure that there is purpose to your content marketing efforts. We will then train your team to implement the strategy including best-practice social media posting and writing high-quality blog articles. Our team will then consult with you and your business to make sure that your strategy is kept up to date, that your team is implementing the strategy correctly and that they are made aware of any changes to social media platforms or industry trends.
Content Marketing Management Services:
If you want to outsource the implementation and management of your content marketing strategy then we can help you there as well. We provide a number of different management services where we create and curate content to be pushed out on your chosen platforms. We then manage the audience, comments, messages and engagement for you. Basically, we take care of the entire process so that you and your team can spend your time focusing on your core products or services.
Some of the different content marketing management services we offer include:
- Facebook Management
- Instagram Management
- Pinterest Management
- LinkedIn Management
- Blogging and Copywriting
- Video Creation
- Email Marketing
- Content Marketing Funnels
Content Promotion Services:
Content promotion services involves using paid advertising such as Facebook Ads or Google AdWords to increase the reach of your content marketing and start getting results faster. We usually recommend this for start-ups or for businesses that want to kick-start some of their content marketing activities.
We also use content promotion services to build content marketing funnels. This is the process of creating a ‘lead magnet’ such as a free downloadable white paper or e-book and then using paid ads to funnel people towards your free downloadable where we collect their email addresses so that we can start building your database. Content marketing funnels can be as simple or complex as you wish, but the idea is that at each step, your audience becomes more qualified and more receptive to your promotional messages.
An example of a simple content marketing funnel:
video >> blog article >> free whitepaper >> email marketing
In this example, we would use a short video with lots of lovely imagery to grab users attention. We would set this up as a paid advert on Facebook. We would then set a goal, such as 30 seconds view time. People who watch at least 30 seconds of your video would then be passed through to the second step in the funnel, which would be a blog article such as ‘5 Top Reasons for Using Your Product’.
We would then re-market to the people who click through and read the blog article, offering them a free white paper that contains really valuable tips or information that is relevant to your product or service. The user would have to give us their contact information in exchange for the white paper, and we would then send them some promotional information via email.
By the time the user receives your first promotional email, they have watched a video and read a blog as well as a white paper, so they have a base understanding of who you are, what you’re selling and why it is important. This makes them more receptive to your sales message and more likely to convert and purchase your product or service.
This funnel can have additional steps built into it, like more qualifying content (videos and blogs) at the start or a series of automated emails that build up to your promotional pitch. We can also do a lot of A/B split testing to see what does and doesn’t work, continuously modifying and optimising it as we collect data.
Content Marketing Websites:
Our services also extend to building websites for content marketing purposes. It is difficult (and unwise) to invest a lot of time and money into content marketing services if you don’t have a website. Social media is great, but you don’t own it. If your entire business relies on Facebook to generate income,and Facebook goes out of business on Monday then you go out of business on Tuesday.
Having a website is a digital asset that you own and have total control over. It gives you a platform to host your content like blog articles, videos, lead magnets and free downloadables and it gives your audience a space to hang out where they aren’t being constantly bombarded by advertising and other distractions.
If you need a website for content marketing purposes, then it doesn’t need to have all the bells and whistles. We can start with a small and basic template site and continue to build on it as time goes by. A lot of people hold off building their first website because they think it is going to cost them $10K+. And if you want a custom designed and built site then yeah, it probably will cost about that much. But if you just need a basic website so that you have somewhere to send your audience then we can build that for you for much less than $10k.
Professional Content Marketing Services:
If you’re interested in discussing our full range of content marketing services further and would like to learn more about how we can help you and your business then get in touch with Bek Drayton on 0413 844 190 or firstname.lastname@example.org.
We offer all first-time clients a free one-hour, no obligation consultation to discuss your goals and whether content marketing can help you achieve them.